上观新闻消息，近日，博主“首席读书官”发出的一期视频火了。
这位自称位于读书赛道“脚部”的博主，拆解了一个近50万粉丝的头部读书博主账号，光是整理该账号2025年全年发过的图书就用了“下班后的近一个月时间”。他将全部书目像收银小票一样打印出来，足有四五米长。
A Chinese social media influencer with nearly half a million followers is facing intense backlash after a fellow content creator exposed the improbability behind their massive book output, igniting a fresh debate about authenticity in the online literary community.
The controversy began when a user named "Chief Reading Officer" posted a viral video dissecting the account of a top book influencer. The investigator claimed to have spent nearly a month of evenings cataloging every book the influencer promoted throughout 2025. The resulting list, printed out like a cash register receipt, stretched four to five meters long.
报道称，光到这一步，这样的读书博主是不是真的读书，答案就已经呼之欲出。毕竟，正常人就算不眠不休，哪里看得完这么多书？
The targeted blogger had allegedly claimed to have read 704 books in a single year — a pace nearly impossible for even the most voracious reader. "At this point, the answer to whether such a book blogger actually reads is pretty obvious," the video suggested. "After all, even a normal person reading non-stop couldn't possibly finish that many books".
记者注意到，3月19日，疑似被“打假”的头部博主在“首席读书官”评论区留言道歉——
On Thursday, the accused influencer reportedly left a comment on the exposé video apologizing.
近年来，网络平台上，与读书相关的笔记、帖文数量激增，不少读书博主因此迅速走红，吸引了大批忠实拥趸跟着买书、读书。
然而，与之相伴而生的争议也多。有的博主为了提高笔记、视频的曝光率，随意滥用“看一眼就沦陷”“人生必读”等浮夸标题，以此博取流量；还有的博主为了赚快钱，忽视书籍内涵，内容千篇一律、乏味空洞，分享的作品沦为“流水线式”产品。
比如，这次被“打假”的头部读书博主去年荐书时用了10多次“最有意义的书，改变了人生”类似的标题，其它高频标题如最温暖、最治愈不胜枚举。
The incident has shone a harsh light on the "book blogger" industry, which has exploded on Chinese social media platforms. While many bloggers have gained loyal followings by recommending reads, critics argue the field is increasingly plagued by "title party" tactics — using clickbait phrases like "You'll be hooked the moment you see it" or "A must-read for life" to chase views. The exposed blogger was noted to have used variations of the title "The most meaningful book that changed my life" over ten times in the past year alone.
“首席读书官”还怀疑该“头部博主”大量使用AI来生成笔记内容，包括书籍封面
相关视频发出后，引发网友热议——
网友“一个星期后雨仍未停”说，可以理解这类读书博主账号的诞生，抓住了被短视频带来的焦躁和生活中的疲惫——很多人想要阅读，但都不愿意费心思去思考“我该怎么读”“什么最适合我读”，寻求高流量、高变现的“标题党”伪读书博主应运而生。
读书博主经验分享 图源：社交平台截图
在图书市场遇冷的今天，如何卖掉一本书成了让各家出版社头疼的当务之急。
新京报援引《洛杉矶时报》报道，一家新兴出版社近日邀请知名读书博主担任做书人，他们在转行成为图书编辑之前已有各自成熟的线上读书社群。这家出版社官网打出这样的标语：“你爱的书由你信任的人选出”。这一区别于传统的出版模式，实质是利用读书博主的影响力，将读者的情绪直接融入出版过程。
Despite the controversies, the influence of book bloggers on the publishing industry is undeniable. Facing a sluggish book market, publishers are increasingly turning to these online personalities. Some startups are even inviting popular bloggers to become "bookmakers" and editors, leveraging their pre-existing online communities. "The books you love are selected by the people you trust," reads the slogan of one such publisher.
如何成为真正让读者信赖的“荐书师”？2024年，浙江宣传在《读书博主不可“渎书”》一文中指出，唯有沉下心来，时刻提醒自己为何开始阅读分享、想要传达什么样的信息和价值。只有保持对书籍的热爱、对知识的渴望，不断丰富阅读和知识储备，才能用深邃的思考、独到的见解、新颖的视角打动人。
However, to become a trusted "recommender", one must stay true to their original intent. "Only by maintaining a love for books and a thirst for knowledge, and by continuously enriching one's reading and knowledge reserves, can one impress others with profound thoughts, unique insights, and novel perspectives".
对此，你怎么看？
来源：中国青年报 上观新闻·解放日报 新京报 浙江宣传
跟着China Daily
精读英语新闻
“无痛”学英语，每天20分钟就够！
热门跟贴