当“欧洲设计”遇上“中国制造” | Brixton 专访 · KSR CEO
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当“欧洲设计”遇上“中国制造” | Brixton 专访 · KSR CEO

Hello and welcome to the world of Brixton motorcycles.

大家好,欢迎来到布雷斯通摩托车的世界。

My name is Christian Osanger and I'm working for the marketing team of Brixton.

我的名字叫Christian Osanger,我在布雷斯通的市场部门工作。

Due to the circumstances of the Coronavirus,

We’ve decided to launch our biggest motorcycle online.

由于目前疫情的关系,我们决定在线上将我们最大的摩托车发布上市。

The all new Crossfire 500, this bike has been developed right here in the Brixton design center in Austria.

全新布雷斯通 Crossfire 500

这辆车现在已经被开发出来,就放在这里——位于奥地利的布雷斯通设计中心

It has been a long and intense ride until our vision became reality.

从我们的愿景成为现实,这期间经历了漫长而深刻的历练

From simple idea of building a motorcycle which fits to our mantra any direction,

as long as it's your own.

造一辆摩托车,就从一句简单的口头禅开始——心之所向,行者无疆

To the challenging hurdles which comes naturally in the process,

we’ve put our heart and soul into this machine.

在这个过程中自然会遇到充满挑战性的阻碍

我们也将心血和精力尽数倾注在这台机器上

And now we couldn’t be more proud to see it standing here live and in reality,

the all-new Brixton Crossfire 500 and Crossfire 500X.

现在,看着它鲜活而真实的呈现这里,我们也感到无比的自豪——

全新的布雷斯通Crossfire 500和 Crossfire 500 X

Now, I’d like to introduce you to the man who made this possible,

our general manager Michael Kirschenhofer.

现在,让我给各位介绍让这一切成真的人——

我们的总经理 Michael Kirschenhofer

Q

Hi Mike!

嗨,Mike

MIKE:

Hello, Christian.Well, first of all, I would like to say a warm welcome and hello to our media representatives,who join us on our launch today, hope everybody stay safe and healthy through these tough times and enjoy our presentation.

在此之前,我想要给我们今天参加发布会的媒体朋友们一个温暖的问候和诚挚的欢迎,希望大家都在这段艰难的时间里保障自己的安全和健康,并享受我们的发布会。

Q

So Michael, the last four years were very successful years for Brixton.What was the journey like so far?

所以,Michael,过去的四年对布雷斯通来说是非常成功的时光,这段(开发)旅途至今到底是怎么样的?

MIKE:

I would say it was a pretty inspiring journey,everything starts with the presentation of the BX 125cc,on the really last corner of the EICMA show and from there and everything starts accelerating and everything grow at a very fast pace.

我更愿意说这段旅途给了(我们)很多灵感,一切都从布雷斯通125的发布开始,从米兰展上的转折起,一切都开始加速并以一个非常快速的节奏成长起来。

Q

So let’s go back to the very beginning,

what was your original idea for Brixton motorcycles?

那么让我们从一切的开端开始说起,

你对布雷斯通摩托车的原初想法是怎样的?

MIKE:

See, everything was about to being different to what you see already on the market,our idea was to open up new roads,

giving people the possibility of just taking a very cool ride.

I mean this is also what drives our team,

this is also what our fans loves about the brand and our products.

你看,一切都是要去区别于你能在市场上已经见到的东西,我们的想法是去开创一条新的道路,给人们一个可以拥有一段潇洒的骑行的可能性,我的意思是这也成为了我们团队的驱动力,这也是我们用户(粉丝)喜欢我们品牌和产品的原因。

Q

Michael, can you tell our viewers what is vision for the brand in the future?

Michael,你能把这个品牌的前景展望告诉我们的观众吗?

MIKE:I think with Brixton motorcycles related the foundation for what is important for us,pure motorcycling with a big style and still at a very proven quality but also the affordable costs.

我认为这就关系到对我们很重要的布雷斯通的基石,纯粹的有格调的摩托车骑行以及在高性价比的基础上有着稳定安全的质量

Q

Michael, tell us why did you choose 500cc bike to take the next step?

Michael,为什么你会选择500cc的摩托车作为(发展的)下一步呢?

MKE:I think in the European motorcycle manufacturer.we have to go into the bigger displacements, so 500cc was the logic next step for the product development.

我认为在欧洲的摩托车生产商中,我们必须进一步加大排量,500cc是一个非常符合逻辑的产品开发的下一步。

Q

This brings me to the next point and to the latest rumors concerning the brand.The internet rumors that you’ve confirmed to produce a 1200cc bike in the near future, is that true?

这就将我带到下一个问题了,最近布雷斯通有各种各样的新闻和八卦。在网上盛传着你已经确认不久的未来(布雷斯通)会生产1200cc摩托车,这是真的吗?

MIKE:

I think a lot of rumors about brixton like that kind, I think what’s,

what is really true we presented a bike on the EICMA show,

obviously it’s a bigger displacement bike,but we don’t want to confirm any real displacement,we don’t want to confirm any production date so far, but I can promise you, Brixton has the power to surprise you all in the future.

我认为布雷斯通有着像那样各种各样的传闻我认为,我们在米兰展上确实展出了一款机车,显然,它是一辆更大排量的摩托车,但是我们还不想和和大家证实它的排量,我们也还没打算将生产时间公布。但我可以和你保证的是,布雷斯通有能在未来是你惊叹的力量。

Q

Thank you Michael.

谢谢你,Michael