来自斯坦福的设计思维™首场教练认证班即将强势登陆中国|design|斯坦福|斯坦福大学|方法论

设计思维帮助我们反思思维的边界，学习和选择合适的设计工具；并在企业中搭建鼓舞人心的增长框架，激发更激进的创新。

Design Thinking helps to put well-known and new tools in the right context of the application; to reflect on the entire scope of thinking; and to set an inspiring framework in order to enshrine growth even more strongly in our companies and generate radical innovations.

——斯坦福大学拉里·利弗（Larry Leifer）

设计思维是以人为本的利用设计师的敏感性以及设计方法在满足技术可实现性和商业可行性的前提下来满足人的需求的设计精神与方法。

Design thinking is people-oriented. The design spirit and method that use the sensitivity of the designer and the design method to meet needs of people on the premise of meeting technical feasibility and commercial feasibility.

——IDEO 蒂姆·布朗（Tim Brown）

设计思维以理解、观察、定义视角（POV）、构思、原型、测试六步为一个循环周期，在前期进行问题陈述，后期生成解决方案，并通过不断迭代完成最终产品。整个过程都聚焦在顾客身上，因此设计思维也被称为以顾客为中心的创新方法论。

The micro circle of Design Thinking consists of understand, observe, point of view, ideate, prototype and test, which could be divided into two spaces, i.e., the problem space and then the solution space. Through continuous iteration we complete the final product or service. The whole Design Thinking journey focuses on our customers, thus Design Thinking is also called customer-centered innovation methodology.

——兴远咨询郑雷（Sopio Zheng）

斯坦福大学拉里·利弗教授在斯坦福在数十年发展而来的广受欢迎的研究生课程ME310和斯坦福d.school（HPI哈索·普拉特纳研究院）的广泛实践中，撰写了《设计思维手册》《设计思维工具箱》等系列书籍，并运营覆盖全球的设计思维社群。

兴远咨询荣幸地获得斯坦福设计思维版权方的授权，在中国培养设计思维认证教练。如果您愿意实践设计思维，并将设计思维运用到团队工作，我们诚挚邀请您参加即将在6月举办的设计思维教练认证班，掌握硅谷创新源头的方法论和数十种创新工具，成为企业内部设计思维的实践者和传播者，帮助企业进行以顾客为中心的创新发展。

The popular course ME310 in Stanford University developed by Prof. Larry Leifer and the widespread practice by d.school (Hasso Platner Institute, aka. HPI), Stanford University are the sources of best-selling books The Design Thinking Playbook and The Design Thinking Toolbox. Based on these two books, a global design thinking community as an innovation expert network was built.

XingYuan Consultant was honored to be the authorized agency to train Design Thinking coaches in China. If you are ambitious to practice Design Thinking in your team and corporation, the Design Thinking Certificated Coach Course would welcome you and help you to promote customer-centered innovation in corporations.

如果您是热衷创新，对设计思维的创新逻辑和工作方法感兴趣，愿意把设计思维的工作方法运用到工作实践和团队中的：

✅产品经理（PM）

✅创新业务团队负责人

✅组织发展（OD）专家

✅策略部门专家

✅用户研究/用户体验部门专家

✅创新顾问及创新教练

People who are willing to practice Design Thinking, and to bring Design Thinking into teamwork, e.g.:

• Product Managers

• Team leaders of innovative business

• Organization Development Experts

• Experts of Strategy Research/Analysis Dept.