编辑 / 潮电穿戴
一. 全球智能手表的2021-2025年出货量以及2022年市场情况
潮电智库统计数据显示，2021年全球智能手表出货量为2.1亿只，2022年为2.28亿只，预计2023年和2024年全球智能手表的出货量趋向增长，预估2023年同比增长率为14%，到2024年出现最高的增长点，出货量预估高达3.4亿只，同比增长率达到35%，而在2025年全球智能手表出货量将出现一个大拐点，与2024年相比出货量将有可能额少了0.1亿只，同比下滑3%。
其中，品牌智能手表占比61%，白牌智能手表所占市场份额为39%。与2021年相比，2022年品牌占比趋于稳步提升，从58%提升至61%，而白牌市场份额受到一定程度的缩窄，从42%下滑至39%，不过仍居于主要市场。
从中可以看出，全球智能手表在两年内即将迎来上风位，其全球出货量出现爆发点指日可待。
二. 2022年全球智能手表市场份额TOP 10
2022全球智能手表品牌市场份额TOP10分别是苹果、华为、三星、Noise、Fire-Boltt、小天才、佳明、小米、华米、boAt。
潮电智库统计显示，2022年全球智能手表市场上，苹果依旧一家独大，占有21%市场份额，华为、三星和Noise所占据的市场份额分别为10%、8%、7%和5%，三家合计为25%，可及苹果。
从品牌市场来看，全球Top 10中品牌智能手表共同占有市场份额达到七成以上，其他智能手表所占有的市场份额不达三成，从中可以发现，全球智能手表主战场已经逐步演变为品牌智能手表的主要市场，而白牌智能手表的市场空间受到一定的挤压。
三. 2022年主要国家和地区智能手表前五大品牌
潮电智库发现，2022年苹果和三星的品牌势力在欧洲和美国显得十分强大，前者跃居第一，后者位于第二，而美国老牌佳明实力稳当，均排在第四位。国产品牌华米在欧洲和美国均排在第五位，可见受到海外市场的欢迎。
2022年欧洲智能手表前五大品牌分别是苹果、三星、华为、佳明和华米，旗下智能手表热款分别是Apple watch Series 7、Samsung Galaxy watch5、HUAWEI watch GT3、Garmin Fenix 7 Solar和Amazfit GTS 2 mini。
而进入2022年美国品牌智能手表市场前五的品牌厂商分别有苹果、三星、Fitbit，佳明和华米，其智能手表热款分别是Apple watch Series 8、Samsung Galaxy watch5、Fitbit Versa 4、Gamin Venu 2、Amazfit GTR 3 Pro。
与欧洲和美国相比，苹果的品牌影响力在亚洲地区相对减弱，在中国排在第三，其品牌势力尚未渗透印度地区，不过三星智能手表占据印度市场重要地位，在2022年印度智能手表市场位居第四位。
2022年中国智能手表前五大品牌分别是华为、小天才、苹果、小米和OPPO，旗下智能手表热款分别是HUAWEI watch GT 3、XTC Q1A、Apple Watch Series 8、米兔watch SC和OPPO Watch 2.
而落入2022年印度品牌智能手表前五的品牌厂商有Noise、Fire-Boltt、boAt、三星和Pebble，旗下智能手表热款分别是Noise colorfit Icon Buzz、Fire-Boltt Ninja Pro Max、boAt Xtend和Pebble（IN）Rise。
四. 2022年全球智能可穿戴的发展趋势
潮电智库认为，随着全球消费电子行业的深入发展，2023年全球智能可穿戴将会有以下发展趋势：
一是智能可穿戴升级：隔空触控，外壳变形组合，3D悬浮；
二是智能可穿戴设备将会更加轻巧，小型化，随时调控信息，实现数据无处不在，服务随性而来；
三是智能穿戴也将朝VR/AR 方向发展，可更好地提升安全性和用户体验度；
四是可穿戴电子设备会从手表耳机延伸到腰带，头环、一副等织物电子，实现全身的穿戴监测；
五是医疗可穿戴的深入监测，血压、无常血糖身体指标监测的院内可行性。
2022 Global smartwatch shipment market analysis report and trend
1. Global smartwatch shipments from 2021 to 2025 and 2022
according to Electrend, statistics in 2021 global smart watch shipments of 210 million, 2022 for 228 million, 2023 and 2024 global smart watch shipments tend to grow, forecast 2023 growth rate of 14%, to 2024 the highest growth point, shipments estimated up to 340 million, year-on-year growth rate of 35%, and in 2025 global smart watch shipments will get to a big turning point, compared with 2024 shipments will be less 0.10 million, fell 3% from a year earlier.
Among them, brand accounted for 61%, and whitebox accounted for 39%. Compared with 2021, the brand share tended to be steadily increased in 2022, from 58% to 61%, while the white brand market share narrowed to some extent, from 42% to 39%, but still in the main market.
We can tell that the smart watch will come to explosive development in 2years.
2. 2022 TOP 10 Global smartwatch market share
The TOP10 global market share of 2022 are Apple, Huawei, Samsung, Noise, Fire-Boltt, Little Genius, Garmin, Xiaomi, Huami and BoAt.
According to Electrend data reseach, in 2022, Apple shares the largest global smart watch market with 21% , Huawei, Samsung and Noise occupy 10%, 8%, 7% and 5% respectively, and the three combined 25%, roughly equal to Apple.
From the perspective of brand market, the market share of branded smartwatches in the global Top 10 jointly occupies more than 70%, and the market share occupied by other smartwatches does not reach 30%, from which we can find that the main battlefield of global smartwatches has gradually evolved into the main market of branded smartwatches, while the market space of whitebox smartwatches has been squeezed to a certain extent.
3、the top five brands of smart watches in major countries and regions in 2022
Electrend found that the brand awreness of Apple and Samsung in 2022 is very powerful in Europe and the United States, with the former jumping to the first place and the latter located in the second, while the old American brand Garmin is good as well, both ranking in the fourth place. The domestic brand Huami is ranked fifth in both Europe and the United States, which is seen to be welcomed by overseas markets.
The top five brands of smartwatches in Europe in 2022 are Apple, Samsung, Huawei, Jiaming and Huami, and their smartwatch hot models are Apple watch Series 7, Samsung Galaxy watch5, HUAWEI watch GT3, Garmin Fenix 7 Solar and Amazfit GTS 2 mini.
And the top five brand manufacturers entering the U.S. branded smartwatch market in 2022 are Apple, Samsung, Fitbit, Gamin and Huami, whose smartwatch hot models are Apple watch Series 8, Samsung Galaxy watch5, Fitbit Versa 4, Gamin Venu 2, Amazfit GTR 3 Pro.
Compared with Europe and the United States, Apple's brand influence is relatively weakened in Asia, ranking third in China. Its brand power has not yet penetrated India, but Samsung smartwatch occupies an important position in the Indian market, ranking fourth in the Indian smartwatch market in 2022.
The top five smartwatches in China for smartwatches in 2022 are Huawei, Little Genius, Apple, Xiaomi and OPPO, while their hot smartwatches are HUAWEI watch GT 3, XTC Q1A, Apple Watch Series 8, Mitu watch SC and OPPO Watch 2.
The top five smart watch brands in India, in 2022, are Noise, Fire-Boltt, boAt, Samsung and Pebble, with hot smartwatches: Noise colorfit Icon Buzz, Fire-Boltt Ninja Pro Max, boAt Xtend and Pebble (IN) Rise.
4. The development trend of global smart wearable in 2022
It believes that with the in-depth development of the global consumer electronics industry, the global smart wearable industry will have the following development trend in 2023:
First, intelligent wearable upgrade: air touch control, case deformation combination, 3D suspension;
Second, intelligent wearable devices will be more light, smaller, control information at any time, to achieve data data Monitoring, services come freely;
Third, smart wearable will also develop towards VR / AR direction, which can better improve security and user experience;
Fourth, wearable electronic devices will extend from the watch and headset to the belt, head ring, a pair and other fabric electronics, to realize the wearable monitoring of the whole body.
Fifth, the in-depth monitoring of medical wearable, the hospital feasibility of monitoring blood pressure and abnormal blood sugar physical indicators.
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