辣眼预警！让男模特穿女泳装，引发无数网友抵制，这些外国品牌究竟是怎么了？|nike|泳衣|男模特|耐克|阿迪达斯

马上就是六月，夏天就在不远处招手了，大家是不是已经开始计划穿上漂亮的泳衣，去海边旅游度假？

说到这里就不能不提近期在外网吵得沸沸扬扬的“阿迪达斯泳衣事件”。

你敢相信，竟然有人会找男模特来代言女性泳衣？！嗯，阿迪达斯（Adidas）做到了！上图片：

就问一句，看到这样的宣传海报，在座的姐姐妹妹会有想要购买的欲望吗？

Adidas this week launched its “Pride 2023” swimwear collection, advertising bathing suits on its web site under the “women’s” section with the help of a model that appeared to be male.

本周，阿迪达斯推出了“Pride 2023”系列泳装，在其网站“女装”分类下的泳装广告页面，似乎出现了一位男性模特。

One of the bathing suits — a colorful one-piece called the “Pride Swimsuit” that was being advertised for $70 — was being shown off by an apparently male model who also was also displaying a noticeable bulge in the crotch area.

其中一件泳衣——名为“骄傲泳装”的彩色连体泳衣，售价 70 美元——明显被一名男性模特展示，该模特有一个扭胯动作。

An accompanying video on Adidas’ site shows the model sashaying in the one-piece, with the camera at one point zooming to reveal a patch of chest hair rising above the neckline.

在阿迪达斯网站上的相关视频中，展示该模特穿着连体衣摇摆舞动，相机镜头缓慢拉近，露出领口上方的一块胸毛。

It was unclear if the model identifies as a male or is transgender.

目前尚不清楚该模特是男性还是变性人。

The new line by South African designer Rich Mnisi, dubbed “Let Love Be Your Legacy” and released ahead of Pride Month in June, is “a celebration of self-expression, imagination and the unwavering belief that love unites,” according to Adidas’ site.

据阿迪达斯官网介绍，这款由南非设计师里奇·米西设计的新产品名为“让爱成为你的遗产”，在6月的骄傲月之前发布，是“对自我表达、想象力和爱能够团结一切的坚定信念的庆祝”。

纪念“骄傲月”迎合小众群体的需求并没什么问题，推出女性泳衣也没什么问题，但是找一个男模特穿着女性泳衣代言女性泳衣，就多少有些人间迷惑了吧......

果然，外网的网友们都被这则广告画风辣到了眼睛：

Internet personality Oli London tweeted the screenshots from Adidas’ site on Wednesday morning with the caption: “The new Adidas Women’s Swimwear Range modeled by…men.”

周三上午，网络名人奥利伦敦在推特上发布了阿迪达斯网站的截图，并配文称：“新款阿迪达斯女式泳装系列由……男性模特展示。”

By the afternoon, more than 1.1 million Twitter users saw the tweet — many of which were quick to slam the brand for going “woke.”

到下午，超过 110 万推特用户看到了这条推文——许多人迅速抨击该品牌“醒醒吧”。

Among the replies was one former NCAA swim star and women’s rights activist Riley Gaines. “Women’s swimsuits aren’t accessorized with a bulge,” she tweeted.

回复的网友中包括一位前美国大学生体育协会游泳明星兼女权运动者—莱利·盖恩斯。她发推文说，“女性泳衣没有凸起的部分”。

Gaines continued: “I don’t understand why companies are voluntarily doing this to themselves. They could have at least said the suit is ‘unisex,’ but they didn’t because it’s about erasing women.”

盖恩斯继续说道：“我不明白为什么公司会愿意做这样的事情。他们至少可以说这套泳衣是“男女皆宜”的，但他们没有这样做，这简直就是在抹杀女性。

“Maybe Adidas does not appreciate large trans models or skinny female models,” one user pointed out on Twitter.

一位用户在 Twitter 上指出，“也许阿迪达斯不喜欢身材魁梧的跨性别模特或瘦削的女模特”。

“I’m running out of brands to wear,” another tweeted, while yet another said they wouldn’t be buying from Adidas again. “On to another brand that respects women,” the user wrote.

一位用户发推文说，“我的阿迪达斯的服装无法再穿了”；另一位则表示他不会再从阿迪达斯购买服装，并写道要“转向另一个尊重女性的品牌”。

无独有偶，类似的抵制事件并非 Adidas 一家所遭受。

在4月份，耐克（Nike）邀请了跨性别社交名人Dylan Mulvaney来推广他们的运动服装线，这引起了一轮摧枯拉朽的谴责，其中包括在 TikTok 上发起的“烧掉胸罩”挑战（Burn Bra Challenge）。

Others cited the catchphrase, “Go woke, go broke,” which has gained traction since brands like Bud Light and Nike tapped trans social media star Dylan Mulvaney for partnerships, which ultimately led to boycotts and profit losses.

其他人引用了这句标语：“醒来吧，破产吧”，因为百威淡啤和耐克等品牌与跨性别社交媒体明星Dylan Mulvaney 建立合作伙伴关系，导致用户的抵制和产品利润下滑。

Last month, Adidas rival Nike tapped Mulvaney for a brand deal to promote the company’s apparel.

上个月，阿迪达斯的竞争对手耐克与Mulvaney达成品牌协议，以推广该公司的服装。

Mulvaney revealed the partnership in a series of Instagram Story posts wearing Nike’s activewear, including pants and a sports bra.

Mulvaney 在Instagram Story 发布的帖子中透露了合作关系，图片上他身着耐克运动服，这套运动服包括裤子和运动文胸。

Nike faced outrage over its decision to have Mulvaney promote women’s apparel, and a “Burn Bra Challenge” ensued on TikTok.

耐克让Mulvaney推广女装的决定导致了用户的愤怒，并在TikTok上引燃了一场“燃烧文胸挑战赛”。

更离谱的是，代言耐克引发争议之后，Mulvaney还接了卫生棉条的推广......然而作为跨性别者的她，真的懂女性来例假时的心情吗？

也难怪这样的宣传套路，令网友们反感。这些品牌的操作，你觉得离谱吗？

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