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The Nocturnal Hongqiao Fashion Block

The Nocturnal Hongqiao Fashion Block in Minhang District has been selected among the third batch of national-level night-time cultural and tourism consumption clusters for 2023.

Covering 2 square kilometers, the block is located in the jurisdiction of Hongqiao Town.

The block features celebrated commercial centers such as Wanda Plaza, the Aegean Place shopping mall, Jingting World Life Square and Ala Town.

Hongqiao has been promoting the "15-minute Public Cultural Service Circle," which means public cultural venues should be within a 15-minute walk from neighborhoods. The Nocturnal Hongqiao Fashion Block is part of the plan.

Night economy

Meanwhile, the block updates and improves its night-time cultural and tourism consumption modes, forming a night economy that integrates food, shows, tours, performances, shopping, entertainment, reading and exhibitions.

The operating area of the block is around 385,700 square meters with 754 night-time merchants, of which the proportion of cultural and art merchants accounts for 44.16 percent, while the operating area for night-time shops accounts for 61.36 percent of the total.

The block boasts 44 cultural and art venues, 22 sports venues and 42 entertainment venues. These include the Shanghai Metro Museum, Xinhua Creative Light Space, Pearl Art Museum, Korean Cultural Experience Hall.

In 2023, the number of visitors to the Nocturnal Hongqiao Fashion Block reached 42.26 million, with overall sales revenue at 6 billion yuan (US$834 million), ranking the 11th among the major commercial blocks in Shanghai and the first in Minhang.

1月25日，国家文旅部发布了《关于公布第三批国家级夜间文化和旅游消费集聚区名单的通知》，上海市闵行区夜虹桥潮流街区入选2023年第三批国家级夜间文化和旅游消费集聚区。

夜虹桥潮流街区位于上海市闵行区虹桥镇镇域内，东至合川路、西至外环、南至蒲汇塘、北至青杉路，2平方公里内聚集了以万象城、爱琴海、井亭天地、阿拉城为主的多家商业体。

认识“夜虹桥潮流街区”

近年来，闵行区虹桥镇不断推进“15分钟公共文化服务圈”建设，着力打造多业态集聚型社区服务圈。位于虹桥镇核心区域的夜虹桥潮流街区也纳入其中，通过区域、受众“肖像描摹”，对应配齐配足各类公共服务设施。

同时，夜虹桥潮流街区积极更新完善夜间文旅消费模式，举办“越夜越精彩”系列主题活动，形成“夜食、夜秀、夜游、夜演、夜购、夜娱、夜读、夜展”为一体的夜经济业态，将虹桥元素、时尚元素、国际元素相结合，实现文化、商业、旅游三者有机融合、发展。夜虹桥潮流街区全年共举办48场活动，参与人数超300万人次，媒体发布报道浏览量超20万人次。

经过多年酝酿与培育，形成现在夜虹桥潮流街区内多元夜间消费业态集聚现象。文旅综合体营业面积约38.57万平方米，夜间商户754家，其中，夜间文化类商户数量占比44.16%，夜间商户经营面积占总经营面积61.36%。

2023年，夜虹桥潮流街区客流量达4226.34万人次，商销额达59.91亿元，跻身上海市各大商圈第11名、闵行区第1名。

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Reported by FuXiaomei ，Yang Yang

Source: Shanghai Daily

Edited by YueShunshun