“7-ELEVEn”的“n” 为什么小写？答案你绝对想不到……|7-eleven|小写|超市|超级市场|连锁店

PART. 1

7-ELEVEn 为什么最后一个字母要小写呢？

7-ELEVEn起初并不是一家日本公司,而是彻头彻尾的美国血统。后来才被日本企业收。它的前身是“南大陆制冰公司”，到了1946年，正式改名7-ELEVEn。

关于7-ELEVEn的“n” 为什么小写，

其实没有官方解释

但是有以下几种传言：

总裁妻子说

前景提要：

It all began in 1937 when the Southland Ice Company brought groceries and beer into its icehouses. This idea was such a hit that these locations began convenience spots known as Tote’m stores. The tote part was in reference to customers "toting" away their spoils. The T in Tote m was a totem pole. When the store was renamed, the word eleven through the number seven was a nod to this shape. The first 7-Eleven logo was over a green four-leaf clover which was meant to signify good luck as well as good fortune.

这一切始于1937年，当时南大陆制冰公司开始在冰库内销售杂货和啤酒。这个想法在当时非常受欢迎，于是这些地点开始开设名为Tote m的便利店。"Tote"这个词指的是顾客把他们的战利品带走的袋子。而 Tote m 中的“T”指的是一个图腾柱。当这家商店改名时，穿过数字7的单词eleven就是对图腾柱的致敬。第一个7-eleven的标志就是是一个绿色的四叶草，代表好运和好运气。

Unfortunately the single lowercase N is just as mysterious, though the 7-Eleven spokesperson had a theory. When Southland president Joe C. “Jodie” Thompson wanted another logo without the four-leaf clover, he got an updated colorless version. The one we know today wasn t happening until 1968. What did change on the older version was that N. The theory is that Joe s wife felt that a N would make the logo look more graceful.

不幸的是，这个小写的"n"同样充满了神秘感，不过7-Eleven的发言人提出了一个理论。当时南大陆制冰公司总裁乔·汤普森想要另一种没有四叶草的标志，就出现了我们熟悉的标志的无色版本。我们如今见到的标志的样子是直到1968年才出现的。这次标志变化就出现了由"N"变“n”。传言认为，就是乔的妻子提出小写字母"n"会使标志看起来更加优雅。

规避法规

根据维基百科，美国的商标法中不允许数词作为商标来注册，所以为了规避法规，7-ELEVEn在注册时，才把N改成了小写的“n”。

是night的n

7-ELEVEn便利店最开始的营业时间是早上7点到晚上11点，小写n是为了提醒顾客eleven是指晚上（night）的11点。

吉祥

这种说法主要在华人地区流传，与风水文化有关。大写的N的最后一划往外，表示会将钱财散出去，而小写n更加“平滑”，且结尾时是向内的，像个磁铁，会吸引钱财和运气进来。

PART.2

便利店用英语怎么说？

便利店的英文是 convenience store，像我们常去的连锁便利店：

7-11 Seven Eleven

全家 Family Mart

罗森 Lawson