当生活的忙碌占据了我们的每分每秒

当时间的针脚匆匆踏过了准备晚餐的宁静时刻

大家便把目光投向那些热闹非凡、香气四溢的美食广场

那里，琳琅满目的美味佳肴正等待着我们的光临

只需轻松坐下，便可品尝到来自各地的特色菜肴

既节省了烹饪的时间，又满足了我们对食物多样性的追求

在繁忙的生活也能找到一丝惬意和放松

01项目背景

PROJECT BACKGROUND

在繁华的都市生活中，美食城广场已不仅仅是餐饮场所，它更是人们社交、休闲和享受美食的重要空间。食通天餐饮作为国内本土餐饮空间连锁品牌，一直致力于为顾客提供多元化的服务和体验，受到广大消费者的喜爱。为了丰富顾客的餐饮体验，吸引更多的顾客，提升美食城的整体竞争力，企业决定在南昌武商MALL中 打造一座集合多种餐饮品牌的美食城。金枫设计团队应邀负责这一项目的餐饮空间设计工作，旨在打造一个集美味、舒适与艺术于一体的美食市集。

In the bustling urban life, the Food City Plaza is not only a place to eat, but also an important space for people to socialize, relax and enjoy food. As a domestic local catering space chain brand, Shitongtian Catering has been committed to providing customers with diversified services and experiences, and is loved by consumers. In order to enrich the catering experience of customers, attract more customers, and enhance the overall competitiveness of the food city, the company decided to build a food city with a variety of catering brands in Nanchang Wushang Mall. The Jinfeng design team was invited to be responsible for the design of the catering space of this project, aiming to create a food court that integrates deliciousness, comfort and art.

02场地位置

LOCATION

▲ 南昌市东湖区北京西路69号

03设计理念

DESIGN CONCEPT

互动、生活、自由

金枫设计团队在深入了解食通天餐饮集团的品牌定位和顾客群体后，提出了“新邻里计划”的设计理念。团队希望通过巧妙的设计手法，将美食城的功能性与美学完美结合，促进人与人之间沟通，增进感情交流，创造出一个既能激发顾客味蕾，又能提供愉悦视觉体验的餐饮环境，为快节奏的城市生活增添一抹温馨的社交色彩。

After an deep understanding of the brand positioning and customer groups of Shitongtian Catering Group, the Jinfeng design team proposed the design concept of "New Neighborhood Plan". Through clever design techniques, the team hopes to perfectly combine the functionality and aesthetics of the food city, promote communication between people, enhance emotional exchanges, and create a dining environment that can not only stimulate customers' taste buds, but also provide a pleasant visual experience, adding a warm social color to the fast-paced city life.

▲设计元素提取

04实景展示

PERSPECTIVE

● 多元化餐饮区： 美食城内部规划了包括快餐区、特色小吃区、主题餐厅区等多个不同风格的餐饮区域，满足不同顾客的用餐需求。

Diversified Dining Area: A number of different styles of catering areas are planned inside the Food City, including fast food area, special snack area, theme restaurant area, etc., to meet the dining needs of different customers.

●根据不同的餐饮品牌和顾客群体设计了灵活多变的座位区，既有利于空间的有效利用，又能满足顾客对私密性和开放性的不同需求。

Flexible seating areas are designed according to different catering brands and customer groups, which is not only conducive to the effective use of space, but also meets the different needs of customers for privacy and openness.

金枫设计团队的设计方案得到了食通天美食集团和南昌武商MALL方面的高度评价。美食城的成功打造，不仅极大地丰富了商场的业态，吸引了大量的食客，也提升了整个商场的人气和销售额。同时，美食城的独特设计和舒适环境，也成为了顾客口中的一大亮点，为南昌武商MALL带来了良好的口碑。

The design plan of Jinfeng's design team has been highly praised by Shitongtian Food Group and Nanchang Wushang Mall. The successful construction of the food city has not only greatly enriched the format of the mall, attracted a large number of diners, but also enhanced the popularity and sales of the entire mall. At the same time, the unique design and comfortable environment of the food city have also become a highlight in the mouths of customers, bringing a good reputation to Nanchang Wushang Mall.

【项目名称】南昌武商mall食通天美食广场餐饮空间设计

【项目地址】南昌市东湖区北京西路69号

【项目面积】1300㎡

【项目类型】餐饮空间设计

【设计团队】金枫设计

05 关于我们

ABOUTUS

金枫设计创始于2009年，汇集国内顶尖室内设计师，组成了一支高素质的国际化团队，并拥有专业人士管理团队资源与技术，常年胜任大型商业公共空间设计项目。公司致力于为投资业主提供方案设计、施工图设计、设计现场监理、艺术陈设顾问等设计全程服务。立足中部，服务全国。截止当前金枫在全国落地项目已覆盖22个省一级区域、40个地市级，未来也将继续向全国扩张。

CONTACT US! 联系我们

电话：027-83959772 | 83959773

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