杭州【伟星望奥】
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年轻人奔赴奥体,奥体也在拥抱年轻人——
是的,「奥体生活圈」内,即将要有总价300万级的新房了,楼盘案名本周公布:伟星·望奥。
它会是一张许多年轻家庭,都想要的「奥体生活圈入场券」,因为直线距离奥体各种塔尖资源,真的很近——
3公里左右奥体印象城、山姆会员店,很多品牌首店在这,人流量爆棚,到了周末停车位都很难找;4公里左右是在建SKP购物中心,这是现在鼎鼎有名的重奢商场品牌,像北京SKP,去年销售额265亿,屡屡全球第一;
Young people are rushing to the Olympic Sports Center, and the Olympic Sports Center is also embracing young people - yes, there will soon be new houses with a total price of 3 million yuan in the "Olympic Sports Center Life Circle". The name of the real estate project will be announced this week: Weixing Wangao. It will be an "entry ticket to the Olympic Sports Center Life Circle" that many young families want, because it is really close to the various top resources of the Olympic Sports Center in a straight line - about 3 kilometers away from the Olympic Sports Center Impression City and Sam's Club, many brand first stores are here, the flow of people is overwhelming, and it is difficult to find parking spaces on weekends; about 4 kilometers away, the SKP shopping center is under construction. This is now a well-known luxury shopping mall brand. For example, Beijing SKP had sales of 26.5 billion last year, repeatedly ranking first in the world;
这个距离内还包圆了奥体半数写字楼天团,不乏长三角大牌企业总部、全球奢华酒店,比如瑞吉酒店、安达仕酒店、华尔道夫酒店,一个个全是地标,喷涌着热烈的城市荷尔蒙。
除了硬件还有软件,未来1年,要有上百场演艺赛事在这里举行;过去5年,奥体企业数量从7000家翻到了2.4万家,创造出大量的就业岗位和税收。
This distance also contains half of the office buildings in the Olympic Sports Center, including the headquarters of major companies in the Yangtze River Delta and global luxury hotels, such as the St. Regis Hotel, Andaz Hotel, and Waldorf Astoria Hotel. Each of them is a landmark, gushing with enthusiastic city hormones. In addition to hardware, there is also software. In the next year, hundreds of performing arts events will be held here; in the past five years, the number of companies in the Olympic Sports Center has doubled from 7,000 to 24,000, creating a large number of jobs and tax revenue.
很能理解为什么有这么多人,都想住得离奥体近点再近点,奥体是杭州的一半心跳,离它越近,你会越感觉自己在与这座城市深度地同频共振。
几脚油门便能拥抱塔尖资源的伟星·望奥,就是一个与奥体、与杭州深度同频共振的项目。
It is understandable why so many people want to live closer to the Olympic Sports Center. The Olympic Sports Center is half the heartbeat of Hangzhou. The closer you are to it, the more you will feel that you are deeply in resonance with this city. Weixing Wangao, which can embrace the top resources with a few steps on the accelerator, is a project that deeply resonates with the Olympic Sports Center and Hangzhou.
而且,它的「共振感」更强烈:它还是一个都市综合体。
除了住宅组团,还有2幢商业和小型商业街,一街之隔就是美颂城购物中心,它们共同组成了「奥体生活圈」内的活力地标之一。
早在伟星·望奥地块拍出之始,就已经有很多人盯上这个项目,不光杭州的年轻主流家庭,还有不少因杭州限购大面放开后,闻风而来的外地买家——
因为它的限价十分勾人注意,近距离塔尖资源,政府精装限价却压在3.4万/㎡,这几乎是一张地板级的「奥体生活圈入场券」。
同样小地段中,距离200米不到的楼盘翡翠江南,二手房成交价要在4万+以上;不过2公里多之遥的奥体飞虹路站附近,一手房限价4.6万/㎡,二手房成交价则是五六万。这是肉眼可见的价差和弹跳潜力。
As early as the auction of the Weixing Wangao plot, many people had already set their sights on this project, not only young mainstream families in Hangzhou, but also many out-of-town buyers who came here after hearing about the lifting of the purchase restrictions in Hangzhou - because its price limit is very eye-catching. It is close to the top resources, but the government's fine decoration price is set at 34,000/㎡, which is almost a floor-level "entry ticket to the Olympic Sports Living Circle". In the same small area, the second-hand housing transaction price of Feicui Jiangnan, a real estate project less than 200 meters away, is more than 40,000 yuan; however, near the Olympic Sports Feihong Road Station, more than 2 kilometers away, the first-hand housing price is 46,000/㎡, and the second-hand housing transaction price is 50,000 or 60,000. This is a price difference and rebound potential that can be seen with the naked eye.
杭州【伟星望奥】
售楼处电话:400-9696-224(来电尊享优惠活动)
如有问题欢迎来电咨询,可约案场内部销售人员,专业一对一热情服务,让您用专业眼光去买房。
不过我们都知道,现在买房子也不能只看地段,鸡犬升天的时代已经过去,一个楼盘有多少后发力,产品力将起到决定性作用。
这也是很多人,都在牢牢盯着伟星·望奥的第二大原因——它是伟星出品。
这家母公司是中国制造业龙头的房企,一脉相承着对市场的充分敬畏,以及作为引领者的担当。
伟星在众多细分行业里都做到了极致,比如中国大量超级工程用的都是伟星管道,中国太空航天服用的是伟星制造的SAB拉链,到了房地产行业,可以这样说:伟星自入杭以来,开发的每个项目都做到了「板块第一」。
比如申花的超级红盘伟星·星瓒颂锦府,先天拥有巨大的一二手房价差,哪怕随便开发都绝不愁卖,但伟星依旧极为认真打造它。大成本为申花做了首个「三面铝板流线型外立面+下沉式庭院」的豪宅项目。
在当时众多红盘分流登记的情况下,依旧只有「顶格社保」才能入围星瓒颂锦府的摇号。
到了滨江浦沿,这里的第一个三面铝板项目,就是伟星开发的咏滨名邸,打响了板块狂卷产品力的重要一枪,也带动起整个板块的热度:在整个市场都不温不火时,伟星项目的中签率做到了只有20%出头。
At that time, when many hot projects were being registered, only those with "full social security" could enter the lottery for Xingzan Songjin Mansion. When arriving at Binjiang Puyan, the first three-sided aluminum plate project here was Yongbin Mingdi developed by Weixing, which fired an important shot in the plate's product strength and also drove the popularity of the entire plate: when the entire market was tepid, the winning rate of Weixing's project was only over 20%.
☝浦沿板块伟星·滨望效果图
甚至伟星开发的单价1字头楼盘——位于义桥的滨映时代府,也同样很卷产品,它是板块中首个配备露天景观泳池的项目,一个月卖出同等级楼盘近半年的量。
桩桩件件,伟星都在主打:走到哪里,就将产品力卷到哪里、把市场目光带到哪里,想做板块中的超配和引领者。
Even the Binying Times Mansion in Yiqiao, a property with a unit price starting with 10,000 yuan developed by Weixing, is also very popular. It is the first project in the sector to be equipped with an outdoor landscape swimming pool, and it sold nearly half a year's worth of properties of the same level in one month. Weixing is focusing on everything: wherever it goes, it will bring its product strength and attract market attention, and it wants to be the super-equipped and leader in the sector.
杭州【伟星望奥】
售楼处电话:400-9696-224(来电尊享优惠活动)
如有问题欢迎来电咨询,可约案场内部销售人员,专业一对一热情服务,让您用专业眼光去买房。
这样的产品打造准则,同样也灌输给了新项目伟星·望奥:要做「奥体生活圈」内,总价300万级的超配住宅。
限价3万出头,产品却朝着改善感狂奔而去,创造了多个「板块第一」——
例如,它是所在区域内,第一个做三面铝板的项目。这是板块的超配,却是伟星的标配,走到哪儿把产品力卷到哪儿,这句话不是说说而已。
This product creation principle is also instilled in the new project Weixing Wangao: to build a super-equipped residence with a total price of 3 million in the "Olympic Sports Life Circle". The price limit is just over 30,000, but the product is running towards a sense of improvement, creating many "firsts in the sector" - for example, it is the first project in the area to use three-sided aluminum panels. This is a super-equipped project in the sector, but it is the standard configuration of Weixing. Wherever we go, we will bring product strength. This is not just talk.
用材到位了,但还得有腔调,望奥的外立面设计了许多不对称,铝板线框,有深灰色、银白色,搭配着香槟金的塔冠;并且建筑框架有韵律地起伏进退,不自觉就联想到了波光粼粼的钱塘江水,你一眼就能认出它。
The materials are in place, but they also need to have style. Wangao's facade is designed with many asymmetries, aluminum wireframes, dark gray and silver, and champagne gold tower crowns; and the building frame rises and falls rhythmically, unconsciously reminiscent of the sparkling waters of the Qiantang River, you can recognize it at a glance.
对住宅产品来讲,颜值就是正义,是价值和楼盘气场的其中一个支撑。
外立面「卷」,园区也很「卷」,伟星·望奥是围合式排布,5幢住宅楼围出一个中央景观大花园,还做了全小区风雨连廊——
For residential products, appearance is justice and is one of the supports for value and property aura. The facade is "curled", and the park is also "curled". Weixing Wangao is arranged in an enclosed manner, with 5 residential buildings surrounding a central landscape garden, and a wind and rain corridor is built throughout the community.
它将楼与楼全部连起来,从楼盘主入口到主题架空层,再到各个景观节点,创造了洄游式的舒适游园体验。不论晴天雨天,我们都能在园区中从容惬意穿梭,前往我们想去的每个配套空间。这是许多高总价豪宅都没做到的。
It connects all the buildings, from the main entrance to the theme overhead floor, and then to each landscape node, creating a migratory and comfortable park experience. Whether it is sunny or rainy, we can travel leisurely and comfortably in the park and go to every supporting space we want to go. This is something that many high-priced luxury houses have not achieved.
不过,望奥园区的「点睛之笔」,还得属它的露天泳池——它不是一个单独泳池空间,而是一个理念先进的「泳池综合区」。
不止有泳池主体,还规划了池中汀步、儿童戏水区、中央休憩亭台……让整个泳池区域,看起来就像一个充满活力的小型度假区,每天下班回来,饭后到这里散散步,身心都放松下来。
懂了,伟星是想把惬意的改善感,也嵌入到单价3万出头的望奥园区中。
伟星开发项目的室内装修,往往也是一大看点。伟星·望奥的户型建筑面积约110-172方,从三房到改善大四房都有,总价大部分在300-500万区间,装标很在线——
伟星此前在杭州的项目,配置基本是这样:同装标内,别人用墙纸,他们用墙布;别人用单背景墙,他们用双背景墙;别人用瓷砖,他们用岩板;别人智能马桶用科勒,他们用高仪……
总之,就差在样板房里挂上「欢迎货比三家」六个大字。
把项目做好,是房企对品牌的进一步加持。
伟星的确短时间内,就在杭州完成了漂亮的品牌落地,但品牌是需要靠一个又一个好项目「喂养」出来的,限价3万+,但扎扎实实的伟星·望奥,是伟星品牌很好的养分。
三四百万级预算的主流购房家庭,现在又有一个很卷产品力的楼盘可以考虑了——
它在「奥体生活圈」,它能近距离聆听杭州的城市心跳。
它是由一家对市场充满敬畏、很爱惜羽毛的房企,所开发的超配住宅,它叫伟星·望奥。
杭州【伟星望奥】
售楼处电话:400-9696-224(来电尊享优惠活动)
如有问题欢迎来电咨询,可约案场内部销售人员,专业一对一热情服务,让您用专业眼光去买房。
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