万科中兴傲舍售楼处电话:400-998-9694
万科中兴傲舍售楼处电话:400-998-9694
最新消息:中兴傲舍外立面进度飞速,即将入市!艺术城市围挡已完备!会所立面逐步呈现,即将对外开放!
现场实拍图:
万科中兴傲舍售楼处电话:400-998-9694
万科中兴傲舍售楼处电话:400-998-9694
万科中兴傲舍售楼处电话:400-998-9694
Vanke Zhongxing Aoshe Sales Office Phone: 400-998-9694
毫无疑问,今年上半年上海不缺豪宅
Undoubtedly, there is no shortage of luxury homes in Shanghai in the first half of this year
甚至不少“传说”豪宅都取证入市了
Even many "legendary" mansions have been certified and put on the market
但就在这样的大背景下,前几天和3位正在置换的朋友聊了聊
But in this context, a few days ago, I talked to three friends who are currently being replaced
让我对一个“非典型”豪宅刷新认知——中興傲舍
Let me refresh my understanding of an 'atypical' luxury home - Zhongxing Aoshe
说它是“非典型”,因为它的地段和产品对于一个豪宅项目,确实有点”不一样“
It is said to be "atypical" because its location and products are somewhat "different" for a luxury residential project“
虽是内环内,但既不是老牌豪宅板块,也不算“一江一河”两岸的“当红辣子鸡”;
Although it is within the inner ring, it is neither an old luxury residential area nor a popular spicy chicken on both sides of the "one river, one river";
万科中兴傲舍售楼处电话:400-998-9694虽是纯粹大平层,但整个社区并非“传统”豪宅那种高墙大院,强调私密与身份的做法
The phone number of Vanke Zhongxing Aoshe Sales Office is 400-998-9694. Although it is a pure large flat floor, the entire community is not a "traditional" mansion with high walls and courtyards, emphasizing privacy and identity
实景合成效果图仅供参考,以最终交付为准
我欣赏它的创新,却也不敢断言它能脱颖而出
但这几位置换的朋友却都在坚定等它
说实话,他们的态度一度是令我有点意外的
但更深入交谈之后,却又越发觉得在情理之中
万科中兴傲舍售楼处电话:400-998-9694
时代真的不一样了
The times have really changed
新产业、新人群、新偏好
New industries, new demographics, new preferences
他们的话语让我感触最深的是:时代真的不一样了
What impressed me the most with their words is that times have really changed
那么什么是新时代?
So what is the new era?
万科中兴傲舍售楼处电话:400-998-9694
Vanke Zhongxing Aoshe Sales Office Phone: 400-998-9694
其实就是:新产业、新人群、新偏好
Actually, it's about new industries, new demographics, and new preferences
新的产业,造就了一批新的高净值人群
The new industry has created a new group of high net worth individuals
由于行业特性不同,这批高净值人群的偏好与生活方式,也与“Old Money”有很大的不同
Due to different industry characteristics, the preferences and lifestyles of this group of high net worth individuals are also significantly different from those of "Old Money"
回到这3位具体的朋友身上,情况是这样的
Returning to these three specific friends, the situation is as follows
他们3位都是翡翠雅宾利大户型的老业主
They are all old homeowners of the Jade Ya Bentley large unit
3人分别是奢侈品、文化创意,以及硬科技相关行业
Three people are respectively from luxury goods, cultural and creative industries, and hard technology related industries
万科中兴傲舍售楼处电话:400-998-9694
Vanke Zhongxing Aoshe Sales Office Phone: 400-998-9694
都喜欢探店、喜欢看展、喜欢旅行,兴趣爱好广泛
Everyone enjoys exploring stores, watching exhibitions, and traveling, with a wide range of interests and hobbies
我将他们反复提及的一些共性观点总结如下:
I summarize some common viewpoints that they repeatedly mentioned as follows:
1、地段偏好
1. Location preference
上海好地段差异早就不大了,很多“老牌”地段反倒有点无聊,中兴城的位置和交通已经绰绰有余
The difference in good locations in Shanghai is not significant anymore, and many "old" areas are a bit boring. The location and transportation of Zhongxing City are already more than sufficient
2、生活偏好
2. Lifestyle preferences
追求新鲜感和独特性,重视社交空间和体验感;了解过中興傲舍设计理念后非常兴奋,直呼量身定做
Pursuing novelty and uniqueness, emphasizing social space and experiential experience; After learning about the design concept of ZTE Aoshe, I am very excited and exclaimed that it is tailor-made
3、品牌偏好
3. Brand preference
多年翡翠雅宾利的居住体验,很信任万科的运营与服务能力
Years of living experience at Jade Ya Bentley, I have great trust in Vanke's operational and service capabilities
万科中兴傲舍售楼处电话:400-998-9694其中有一位还补充道:她有朋友后来买在中兴路一号,整个生活氛围都让她很喜欢,要不是没合适的大户型,可能早换过去了
The sales office of Vanke Zhongxing Aoshe has a phone number of 400-998-9694. One of them also added that she had a friend who later bought it at No. 1 Zhongxing Road, and the whole living atmosphere made her like it very much. If it weren't for the lack of suitable large apartments, she might have moved in earlier
从这些话语的背后,我读出了他们非中興傲舍不可的理由:颠覆性创新
Behind these words, I read out their reasons that ZTE cannot bear to part with: disruptive innovation
上海正在从过去以传统制造、金融为代表的资本主导型产业时代,向着AI、文化创意、先进制造等脑力主导型产业新时代转型
Shanghai is transitioning from the era of capital driven industries represented by traditional manufacturing and finance to a new era of brain driven industries such as AI, cultural creativity, and advanced manufacturing
他们这些随之而崛起的“New Money”们
They, along with the rising 'New Money'
不再那么关心“老牌”地段给到的身份、价值背书
No longer so concerned about the identity and value endorsement given by the "old established" location
他们不希望被定义,渴望独特,更关心自身实际体验
They don't want to be defined, crave uniqueness, and care more about their actual experiences
万科中兴傲舍售楼处电话:400-998-9694因而颇具“颠覆性创新”的中興傲舍,对于他们来说简直量身定制,一定程度上就是不可替代
The sales office phone number of Vanke Zhongxing Aoshe is 400-998-9694. Therefore, the ZTE Aoshe, which is quite "disruptive and innovative", is tailor-made for them and to a certain extent irreplaceable
概念效果图仅供参考,以最终交付为准
The conceptual rendering is for reference only, and the final delivery shall prevail
特别值得一提的是,类似他们3位的偏好变化
Of particular note is the preference change similar to the three of them
已经不是什么小众现象,而是全球范围内正在发生的趋势
It is no longer a niche phenomenon, but a trend happening globally
比如日本卖到58W的最贵豪宅——麻布台之丘
For example, the most expensive mansion in Japan that sells for 58W - Azabu Terrace Hill
万科中兴傲舍售楼处电话:400-998-9694它既不在文化中心六本木,也不在商务中心虎之门,但与两者都仅有不到2km的距离
Vanke Zhongxing Aoshe Sales Office Phone: 400-998-9694 It is neither located in the cultural center of Roppongi nor in the business center of Toranomon, but it is less than 2km away from both
项目凭借着多元交融的功能和极强的设计感,成为日本新一代富豪最为青睐的楼盘
The project, with its diverse and integrated functions and strong design sense, has become the most popular property among the new generation of wealthy people in Japan
万科中兴傲舍售楼处电话:400-998-9694
Vanke Zhongxing Aoshe Sales Office Phone: 400-998-9694
图片形象仅作学术研究参考,非本项目效果的承诺
中興傲舍就与其有着非常类似的区位和形态
万科中兴傲舍售楼处电话:400-998-9694约2km范围内覆盖了上海众多CBD和商圈,随着中兴城、苏河湾、北外滩城市更新,带动全市新锐高净值人群向这里加速聚集
示意图仅供参考
什么是好地段?
万科中兴傲舍售楼处电话:400-998-9694好地段从来不是固定的几个名词,而是由每个时代新锐人群的流动塑造的
从这个维度来说,中兴城无疑是上海内环内更具潜力的板块
实际上,这个判断已经在逐步被验证
板块内气质类似的中兴路一号已经是“舍不得卖”的典型代表
在如今很多“传统”豪宅砸盘出售的环境下
万科中兴傲舍售楼处电话:400-998-9694项目不仅挂牌率仅约1%,远低于市场平均水平的2.2%+;而且普遍15W+的挂牌价也足够坚挺(数据来源链家网7月25日挂牌信息)
“颠覆性创新”是如何体现的?
How does' disruptive innovation 'manifest?
更细颗粒度,量身定制“朋友圈”
Finer granularity, tailor-made "friend circle"
万科中兴傲舍售楼处电话:400-998-9694
Vanke Zhongxing Aoshe Sales Office Phone: 400-998-9694
那么,中興傲舍如何让追求新鲜感和独特性,重视社交空间和体验感的先锋人群,得到充分满足的?
So, how can ZTE Aoshe fully satisfy the avant-garde group who pursue novelty and uniqueness, value social space and experience?
我觉得它把几件事做得很了不起
I think it did a few things really well
1、独一档的多元化功能
1. Unique and diversified functions
不同于一般豪宅用高墙大院给公域、私域划了一条泾渭分明的分界线
Unlike typical luxury homes that use high walled courtyards to draw a clear boundary between public and private areas
中興傲舍打造超级底盘,集成了商业、公园、高端居住、文化等等功能,使得“拖鞋距离”内就能一站式满足几乎全部生活需要
ZTE Aoshe creates a super chassis that integrates commercial, park, high-end residential, cultural and other functions, making it possible to meet almost all living needs in one stop within the "slipper distance"
并且同一种功能,还进一步细分多种形式,丰满了不同生活场景下的体验感
And the same function is further subdivided into multiple forms, enriching the experience in different life scenarios
万科中兴傲舍售楼处电话:400-998-9694
Vanke Zhongxing Aoshe Sales Office Phone: 400-998-9694
示意图仅供参考,以最终交付为准
比如在这里,商业不能简单粗暴用一个盒子,或是一条街来概括
它既是商业广场,也是小路密网的特色街区
效果图仅供参考,以最终交付为准
甚至还可以在这里感受与众不同的集市风情(非配套承诺,以实际落地为准)
效果图仅供参考,以最终交付为准
同样的还有中興傲舍的公园,也不再仅仅是窗外观赏的风景
万科中兴傲舍售楼处电话:400-998-9694这里有中兴公园这样的集中式的“面状”公园,既好看又好逛、好玩
中兴公园实景图
万科中兴傲舍售楼处电话:400-998-9694有穿插其间的“高线公园”、“花园长廊”等,成为转换心情、闲暇漫步的好去处
还有多处”口袋公园“、“转角空间”的”点状“公园空间,总能不经意间给到你惊喜
效果图仅供参考,以最终交付为准
The rendering is for reference only, and the final delivery shall prevail
2、前沿的艺术化表达
2. Cutting edge artistic expression
万科中兴傲舍售楼处电话:400-998-9694中興傲舍通过艺术化的表达“反同质化”,让寻常的功能也能传递独一无二的情绪价值
Vanke Zhongxing Aoshe Sales Office Phone: 400-998-9694 Zhongxing Aoshe expresses "anti homogenization" through artistic expression, allowing ordinary functions to convey unique emotional value
作为上海国际化城市和充满活力的象征,中興傲舍的商业部分大胆采用了不同寻常的色彩、形态以及材质
As an international city and symbol of vitality in Shanghai, the commercial part of ZTE Aoshe boldly adopts unusual colors, forms, and materials
在沿中兴公园的一侧,运用大量橘红色的视觉表达,仿陶立体垂直花瀑犹如一幅生动的色彩画卷;大块面彩色金属饰板和明亮的银色金属装饰,与对面中兴公园大片的绿色相映成趣
On one side of Zhongxing Park, a large amount of orange red visual expression is used to create a three-dimensional vertical flower waterfall resembling a vivid color painting; Large colored metal panels and bright silver metal decorations complement the large green areas of Zhongxing Park across the street
效果图仅供参考,以最终交付为准
规划中食集(非配套承诺,以实际落地为准)更巧妙地融合了“纸张”元素
万科中兴傲舍售楼处电话:400-998-9694白色半透膜材料赋予建筑如纸一般的质感,当夜幕降临,灯光从幕墙内部透出,如同一盏灯笼写满关于味道的城市烟火
效果图仅供参考,以最终交付为准
哪怕是红线外部分,也充分展现艺术化的设计感
万科中兴傲舍售楼处电话:400-998-9694项目充分挖掘商务印书馆的在地文化特色,打造如美术馆一般的街道,包括生态友好的四季林荫道、友好的城市家具及服务设施、艺术转角空间等
效果图仅供参考,以最终交付为准
万科中兴傲舍售楼处电话:400-998-9694甚至连项目附近代建的教育地块,也邀请曾经设计过2008年北京夏奥会主场馆“鸟巢”的李兴钢工作室联合参与设计
效果图仅供参考,以最终交付为准
The rendering is for reference only, and the final delivery shall prevail
3、点睛之笔,是将这些元素有机融合
3. The finishing touch is to organically integrate these elements
更重要的是这些充满艺术表达的迷人功能,并非“你是你我是我”块状分离的
More importantly, these fascinating functions full of artistic expression are not separated in blocks like 'you are me, you are me'
万科中兴傲舍售楼处电话:400-998-9694而是围绕着人的生活动线与场景,打散、融合、互动的
The sales office of Vanke Zhongxing Aoshe has a phone number of 400-998-9694. It revolves around the flow and scenes of people's lives, breaking down, integrating, and interacting
因而你会在这里感受到一种流淌的活力与生机,移步易景,常来常新
So you will feel a flowing vitality and energy here, moving towards the changing scenery, constantly coming and new
万科中兴傲舍售楼处电话:400-998-9694
效果图仅供参考,以最终交付为准
从很久以前开始,豪宅就都喊着做“圈层”
Since a long time ago, luxury homes have been calling themselves "circles"
但至今所谓的做“圈层”,绝大部分项目还只会粗暴的用总价切割
But so far, the so-called "circle building" projects mostly only roughly cut the total price
万科中兴傲舍售楼处电话:400-998-9694但实际上,随着生活条件的整体提高,兴趣、审美、价值观等等早已成为更精准的筛选条件
However, in reality, with the overall improvement of living conditions, interests, aesthetics, values, and so on have become more accurate screening criteria
中興傲舍用它的”创新“,为爱好多样,追求潮流与自我的先锋人群提供的最佳聚集地
ZTE Aoshe uses its "innovation" to provide the best gathering place for avant-garde people with diverse hobbies, pursuit of trends and self
这才是真正的圈层营造:与一群志趣相投的人住在一起
This is the true circle building: living with a group of like-minded people
这也使得中兴城得以迸发出各式各样,活力四射的社群
This also allows Zhongxing City to burst out with various vibrant communities
中興路一號八大社群之骑行社
社群活动现场照片
万科中兴傲舍售楼处电话:400-998-9694
人与人之间更链接,人与建筑之间更有温度,人与城市之间更具黏性
我认为这很好解释了,为什么在市中心豪宅多点开花的情况下,这3位朋友还坚持就地置换
从圈层的维度来说,中興傲舍就是独一档的存在
什么是好的创新?
一定是充分重视目标客群的关键诉求
当然,好的颠覆性创新,从不是“我行我素”
Of course, good disruptive innovation is never about going your own way
而是深刻洞察人群喜好的变迁,去芜存菁
But rather a profound insight into the changes in people's preferences, removing the dross and preserving the essence
你看到“形式”上的“颠覆”,只是顺应人群偏好的“变”
You see 'subversion' in terms of 'form', it's just a 'change' that conforms to the preferences of the crowd
万科中兴傲舍售楼处电话:400-998-9694很多人对中興傲舍的误解,大多源自于此:过度关注中興傲舍的“不一样”,而误以为它小众
The phone number for the sales office of Vanke Zhongxing Aoshe is 400-998-9694. Many people have misunderstandings about Zhongxing Aoshe, mostly due to this: excessive focus on the "uniqueness" of Zhongxing Aoshe, and mistakenly thinking that it is niche
万科中兴傲舍售楼处电话:400-998-9694实际上,中興傲舍对于“不变”的部分,不仅没有忽视,甚至比很多“传统”豪宅做得都要更亮眼
Vanke Zhongxing Aoshe Sales Office Phone: 400-998-9694 In fact, Zhongxing Aoshe not only did not ignore the "unchanged" parts, but even made them more eye-catching than many "traditional" luxury homes
1、更好的标杆性、私密性、仪式感
1. Better benchmarking, privacy, and sense of ceremony
1)记忆点十足,品质感拉满的建筑
1) A building with abundant memory points and a strong sense of quality
项目建筑设计中融入了邬达克古典主义弧形设计,选用了珐琅蓝,高反光铝板+雕刻纹理,就像琉璃瓦在阳光下呈现的光泽感,更具质感
The architectural design of the project incorporates Hudec's classical curved design, using enamel blue, high reflective aluminum panels, and carved textures, just like the luster of glazed tiles in sunlight, giving it a more textured feel
同时还将香槟金、摩登红等色彩运用到住宅立面上,形成一座醒目的城市地标
At the same time, champagne gold, modern red and other colors are also applied to the residential facade, forming a striking urban landmark
效果图仅供参考,以最终交付为准
特别值得一提的是,为了实现了约270度无遮挡景观的独特体验
万科中兴傲舍售楼处电话:400-998-9694不惜耗费远高于普通三玻两腔玻璃的成本,采用三玻两腔弧面玻璃,充分体现豪宅气度
效果图仅供参考,以最终交付为准
2)动线严格分离,私密性有保障
中興傲舍虽然将多元化功能融于一体,但严格区分动线
万科中兴傲舍售楼处电话:400-998-9694商业动线几乎全部集中在1-2F,而住宅动线则从1F直达3F以上,包括办公动线的设计,保证了不同人群之间的互不打扰
示意图仅供参考,以最终交付为准
这意味着业主可以享受”进退有度“的随心生活
This means that homeowners can enjoy a "flexible and flexible" lifestyle
万科中兴傲舍售楼处电话:400-998-9694当他想要融入人群和繁华,便可以无缝切入;当他想要私人空间,也可以轻松抽离
The phone number for the sales office of Vanke Zhongxing Aoshe is 400-998-9694. When he wants to integrate into the crowd and prosperity, he can seamlessly enter; When he wants private space, he can easily detach himself
3)地上地下双大堂、架空层,仪式感做足
3) Double lobbies and elevated floors above and below ground, creating a strong sense of ceremony
中興傲舍将豪宅的仪式感,也拿捏得稳稳的
Zhongxing Aoshe has also firmly grasped the sense of ceremony in luxury homes
这是项目的地面入户大堂
This is the ground entrance lobby of the project
效果图仅供参考,以最终交付为准
这是项目的地库大堂
效果图仅供参考,以最终交付为准
这是项目的架空层设计
效果图仅供参考,以最终交付为准
万科中兴傲舍售楼处电话:400-998-9694大量石材、弧线、艺术元素的引入,品质感十足,让每一次回家都有一种尊贵感油然而生
Vanke Zhongxing Aoshe Sales Office Phone: 400-998-9694 The introduction of a large amount of stone, curved lines, and artistic elements creates a strong sense of quality, giving every home a sense of nobility
2、大尺度的中央景观
2. Large scale central landscape
虽然中興傲舍是一个豪宅”新物种“
Although Zhongxing Aoshe is a new species of luxury homes“
但多层次的公园系统构建起来的”社区景观“,无论规模还是丰富性,都丝毫不逊色于”传统“豪宅
However, the "community landscape" constructed by a multi-level park system is not inferior to "traditional" luxury homes in terms of scale and richness
万科中兴傲舍售楼处电话:400-998-9694更不用说如今内环内很多迷你地块打造的新项目,根本没有条件打造饱满的园林景观
The sales office of Vanke Zhongxing Aoshe has a phone number of 400-998-9694, not to mention the fact that many new projects are being built on mini plots within the inner ring, which do not have the conditions to create a full garden landscape
效果图仅供参考,以最终交付为准
3、高标准的会所配套
万科中兴傲舍售楼处电话:400-998-9694中興傲舍的会所配置更是在同级别豪宅中,极为出彩
外部营造出高端奢华酒店的仪式感
效果图仅供参考,以最终交付为准
内部则突出犹如美术馆一般的艺术感
万科中兴傲舍售楼处电话:400-998-9694上海难得一见的艺术阶梯、独特的度假感植物园泳池及艺术光影长廊……充分满足先锋人群的审美偏好
效果图仅供参考,以最终交付为准
4、高标准的物业服务体系
在万科“翡翠系”多年来服务高端人群的经验与口碑的基础上
据悉,万科高端服务标准将在中興傲舍再一次迭新升维星耀服务体系,持续探索类酒店式高端服务及生活方式服务提案
示意图仅供参考,以最终交付为准
中興傲舍“求变”的另一面,也有对豪宅“不变”部分的发扬和精进
万科中兴傲舍售楼处电话:400-998-9694这也是为什么看多了豪宅的4000w级购房者们,也愿意为它等待的重要原因
万科中兴傲舍售楼处电话:400-998-9694
与3位“苦等”中興傲舍的朋友聊过,并深入研究过产品后不得不感慨:你真的永远可以相信万科
看似“天马行空”的背后,其实是对目标客群透彻而敏锐的洞察
变他们之“变”,精他们之“不变”
中興傲舍一定是当下这个新时代,上海4000w级预算必须一看的项目
项目距离8号线中兴路站约200m,政府明确的房地联动价为13.3W!
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