法国竞争管理局3月31日宣布对美国苹果公司处以1.5亿欧元罚款，原因是该公司滥用其在设备定向广告中的主导地位。

法国竞争管理局在新闻稿中指出，苹果公司于2021年4月发布“应用程序跟踪透明度”机制，宣称以保护个人数据为目标，但其实施方式“既无必要，也不适当”。该机制有偏袒苹果自身服务之嫌，损害了第三方应用程序利益。

Apple was hit with a 150 million euro ($162.4 million) fine by French antitrust regulators on Monday for abusing its dominant position in mobile app advertising on its devices via a privacy control tool. The fine - the first by any antitrust regulator over Apple's App Tracking Transparency tool - comes a year after the European Union hit the company with a 1.8 billion euro antitrust fine for thwarting rival music streaming services on its App Store.

图源：VCG

新闻稿说，该机制使在iPhone和iPad上使用第三方应用程序流程变得过于复杂，显示了苹果对自身应用程序和第三方应用程序的“不对称”待遇，对小型应用程序发行商来说尤为有害。

法国竞争管理局表示，此次处罚针对的是2021年4月至2023年7月之间苹果的违规行为。除罚金外，该局还要求苹果公司连续七天在其网站上发布该处罚决定的摘要。

The French case, which covered the period 2021 to 2023, was triggered by complaints from several associations for online advertisers, publishers and internet networks accusing Apple of abusing its market power. "While the objective pursued by ATT is not in itself open to criticism, the way it is implemented is neither necessary nor proportionate to Apple's stated objective of protecting personal data," the regulator said in a statement. It added that the privacy tool "particularly penalized smaller publishers," as they depend to a large extent on the collection of third-party data to fund their businesses.

法国竞争管理局宣布对苹果公司的处罚决定后，代表在线广告各参与方的行业协会发表联合声明对此表示欢迎。声明说：“这一决定标志着在线媒体和广告生态系统中的9000家公司，以及其他所有收入、商业模式和战略受到苹果机制严重影响的移动生态系统参与者的重大胜利。”

来源：新华社 路透社

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