广汽传祺最近搞了个大动作，全新向往S7上市第一天就玩起了价格游戏。
官方指导价16.98万起，转头就用置换补贴把门槛压到15.48万，这套路玩得比菜市场砍价还溜。
这事得从广汽的处境说起。
过去靠着丰田本田这两棵摇钱树，日子过得挺滋润。
现在新能源大潮来了，传祺和埃安就成了全村的希望。
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特别是跟华为搭上线之后，传祺明显想靠这款车打个翻身仗。
新车造型确实下了功夫，封闭式前脸配上贯穿大灯，一看就是新能源的派头。
4.9米的车长配上2880毫米轴距，尺寸上够气派。
不过细看配置单就露馅了，入门版纯电续航才115公里，这数字放在2023年实在不够看。
最让人玩味的是营销策略。
官方把置换补贴当卖点宣传，这招在业内不算新鲜，但传祺玩得特别直白。
1.5万的置换补贴往海报上一贴，乍看是实惠，细想总觉得哪里不对劲。
就像去饭店吃饭，菜单上写着"特价菜"，结果发现得用十年前的粮票才能享受。
智能驾驶方面倒是堆料够狠。11个摄像头加激光雷达，配上英伟达的芯片，参数很漂亮。不过这些好东西都在高配车型上，低配版就寒酸多了。这种"看人下菜碟"的做法，消费者早就见怪不怪了。
上市12小时订单破万，这个数字说好不好，说坏不坏。跟理想、问界那些当红炸子鸡比，传祺还得再加把劲。更别说小米的汽车还没出手，到时候市场还得再洗一次牌。
现在的新能源市场就像春运的火车站，人人都想挤上车。传祺这波操作，算是把票递到了消费者手里，至于能不能挤上去，还得看真本事。
车市如棋局，落子无悔。
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