(来源:CGTN)
转自:CGTN
【先声夺人|“潮玩热”与新消费密码】二次元、猫咖店、潮玩产品…“情绪经济”正在点燃年轻人的消费热情。当消费从“功能”转向“情绪”,年轻人是否正在改写市场规则?CGTN主持人许钦铎和前中国英国商会主席克莱尔·皮尔森(Clare Pearson)一同探访位于上海的TOP TOY全球旗舰店和第一百货商业中心,解读“情绪消费”硬控年轻人背后的逻辑,探讨中国消费市场转型升级新趋势。ACG culture, cat cafes, trendy toys... China’s “emotional economy” is fueling young consumers' enthusiasm. As spending shifts from "function" to "feeling," are young Chinese rewriting the rules of the market? CGTN host Xu Qinduo and former chair of the British Chamber of Commerce in China Clare Pearson visit TOP TOY Global Flagship Store and Shanghai No. 1 Department Store to explore the logic behind emotional consumption and the new forces transforming China's consumer market.
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