文旅案例 | 林下经济与文旅融合：新趋势下的休闲业态创新、打造了“林下+”多元产品体系|文旅|林下经济|森林|自然

【友情提示】世界那么大，为防走散，请将AYS爱易设规划设计事务所加星标！关注爱易设，关注AYS规划设计事务所，点击上方名片-点右上角弹出菜单栏设为星标即可。

林下经济作为一种可持续的生态经济模式，正从传统的林下种植、养殖向多元复合型产业转型。随着“两山理论”的深入实践和乡村振兴战略的实施，林下空间的价值被重新发现和定义。与此同时，文旅市场经历了从观光旅游到体验式消费的深刻变革，城市人群对自然、健康、疗愈型产品的需求急剧增长。这两个趋势的交汇点，正是林下休闲产业的巨大发展空间。当前文旅消费呈现三大特征：一是“深度体验”取代“浅层观光”，游客更渴望参与性和互动性强的活动；二是“健康导向”成为主流，森林康养、自然疗愈等概念备受追捧；三是“文化赋能”价值凸显，单纯的自然景观已不足以吸引消费者，需要文化内涵的注入。

一、林下休闲可植入的产品业态体系健康疗愈类业态：森林康养基地利用森林环境中高负氧离子、植物芬多精等天然疗愈因子，开发系列健康产品。浙江天目山森林康养基地打造了“森林冥想”“树木疗法”“森林瑜伽”等特色项目，配备专业森林疗养师，针对亚健康人群、慢性病患者设计不同疗程。数据显示，该基地年接待康养游客超3万人次，人均停留时间达4.2天，远高于普通景区。林下温泉与药浴：结合林下中草药种植，开发特色药浴产品。福建武夷山林下温泉度假区种植了近百种药用植物，开发出“杜仲温泉”“灵芝浴”等主题泡池，将林下种植与休闲体验直接链接，形成“种—采—制—用”的完整体验链。自然教育类业态：森林自然学校针对亲子家庭和学校团体，开发系列自然教育课程。四川青城山森林学校设计了“树木辨识大赛”“森林夜观”“年轮密码”等课程，由专业自然教育导师带领参与者学习生态知识。该校年接待学生团体超过500批次，成为区域自然教育标杆。林下农耕体验园：在林间空地开辟小型生态农场，让游客参与林菌、林药、林菜的种植与采收。北京延庆林下经济示范区设置了“我的蘑菇屋”体验项目，游客可认养菌棒、学习培育技术，并通过线上平台观察生长过程，将单次消费转化为长期互动。文化创意类业态：森林艺术聚落利用林间空地打造艺术创作与展示空间。日本轻井泽的“森林艺术走廊”邀请艺术家以森林为背景创作装置艺术，每年举办森林艺术节，吸引了大量艺术爱好者和游客。国内类似的尝试如莫干山的“竹林剧场”，在竹林中搭建天然舞台，上演沉浸式环境戏剧。林下手工艺作坊：结合当地非遗技艺，开发林材手工艺体验。贵州黔东南利用林下资源优势，建立侗族草木染工坊，游客可学习用板蓝根等林下植物进行布料染色，制作独一无二的纪念品。这种业态既保护了传统技艺，又创造了经济效益。沉浸体验类业态：森林沉浸式剧场以整个森林为舞台背景，打造行进式观演体验。广州从化打造的《森林密码》沉浸式剧场，利用声光电技术和自然景观结合，讲述森林生态故事，观众随着剧情发展在林间小径移动观看，获得多维感官体验。林宿创新产品：超越传统木屋，打造多样化林间住宿体验。云南西双版纳的“树梢酒店”采用生态友好的轻型材料搭建于树林中层，既保护了地表生态，又提供了独特的视角；浙江松阳的“森林泡泡屋”采用透明材料，让住客360度沉浸于森林景观中。运动探险类业态：林间低空运动在确保生态安全的前提下，开发适合林间环境的轻运动项目。张家界森林公园引入“森林滑索”“树冠走廊”等项目，让游客在树冠层移动，体验独特的视角和适度的刺激感。生态探险路径：针对不同体能水平的游客，设计差异化的森林探险路线。台湾阿里山推出的“森林探险家”系列路线，包括适合家庭的“精灵小径”、适合徒步爱好者的“神木寻踪”以及适合专业登山者的“日出巅峰”路线，满足不同客群需求。夜间经济类业态：星空观测营地利用森林环境光污染少的优势，开发天文观测产品。内蒙古大兴安岭的“森林星空营地”提供专业天文望远镜和指导服务，结合鄂伦春族星空传说讲解，打造独特的文化星空体验。夜态森林探索：开发夜间森林观察项目。上海辰山植物园的“夜探辰山”活动，在专业向导带领下观察夜间活动的动植物，使用红外摄像等设备，揭开了森林夜晚的神秘面纱，深受亲子家庭欢迎。

As a sustainable ecological economic model, the forest floor economy is transforming from traditional forest floor planting and breeding to a diversified and composite industry. With the in-depth practice of the "Two Mountains Theory" and the implementation of the rural revitalization strategy, the value of forest floor space has been rediscovered and redefined. Meanwhile, the cultural and tourism market has undergone a profound transformation from sightseeing tourism to experiential consumption, and the demand for natural, healthy and healing products among urban residents has grown sharply. The intersection of these two trends precisely represents the vast development space for the under-forest leisure industry. At present, cultural and tourism consumption presents three major characteristics: First, "in-depth experience" replaces "shallow sightseeing", and tourists are more eager for activities that are highly participatory and interactive. Second, "health-oriented" has become mainstream, and concepts such as forest health care and natural healing are highly sought after. Thirdly, the value of "cultural empowerment" has become prominent. Simple natural landscapes are no longer sufficient to attract consumers; the infusion of cultural connotations is needed.

I. A product format system that can be implanted for forest floor leisure

Health and healing business format: Forest health and wellness base: Utilizing natural healing factors such as high negative oxygen ions and plant phytoncides in the forest environment, a series of health products are developed. The Tianmu Mountain Forest Health and Wellness Base in Zhejiang Province has developed distinctive programs such as "Forest Meditation", "Tree Therapy", and "Forest Yoga", equipped with professional forest health therapists who design different treatment courses for sub-healthy individuals and patients with chronic diseases. Data shows that the base receives over 30,000 health and wellness tourists annually, with an average stay of 4.2 days per person, which is much longer than that of ordinary scenic spots. Hot springs and medicinal baths under the forest

By integrating the cultivation of Chinese herbal medicines under the forest, develop characteristic medicinal bath products. The forest undergrowth Hot spring Resort in Wuyi Mountain, Fujian Province, has planted nearly a hundred kinds of medicinal plants and developed theme hot spring pools such as "Eucommia Hot Spring" and "Ganoderma lucidum Bath", directly linking forest undergrowth planting with leisure experiences and forming a complete experience chain of "planting - harvesting - processing - application". Nature education business format: Forest Nature School: Develop a series of nature education courses for parent-child families and school groups. Sichuan Qingcheng Mountain Forest School has designed courses such as "Tree Identification Competition", "Forest Night Observation", and "Tree Ring Code", where professional nature education instructors lead participants to learn ecological knowledge. The school receives over 500 batches of student groups each year and has become a benchmark for regional nature education. Under-forest Farming Experience Park: A small ecological farm is set up in the open space among the trees, allowing visitors to participate in the planting and harvesting of forest mushrooms, forest medicines and forest vegetables. The Yanqing Forest Economy Demonstration Zone in Beijing has set up the "My Mushroom House" experience project. Tourists can adopt mushroom sticks, learn cultivation techniques, and observe the growth process through an online platform, transforming single consumption into long-term interaction.

Cultural and creative business format: Forest Art Cluster: Utilizing open Spaces in the forest to create Spaces for art creation and exhibition. The "Forest Art Corridor" in Karuizawa, Japan, invites artists to create installation art against the backdrop of the forest and holds a forest art festival every year, attracting a large number of art lovers and tourists. Similar domestic attempts include the "Bamboo Forest Theatre" in Moganshan, which builds a natural stage in the bamboo forest to stage immersive environmental dramas. Forest-based handicraft workshop: Combining local intangible cultural heritage skills, developing forest-based handicraft experiences. In Qiandongnan, Guizhou Province, taking advantage of the forest floor resources, Dong ethnic group's plant dyeing workshops have been established. Tourists can learn to dye fabrics with forest floor plants such as Isatis indigotica and make unique souvenirs. This business format not only protects traditional craftsmanship but also creates economic benefits. Immersive experience business format: Forest Immersive Theater: With the entire forest as the stage background, it creates a moving viewing and performance experience. The immersive theater "Forest Code" created in Conghua, Guangzhou, combines audio-visual and lighting technologies with natural landscapes to tell stories about forest ecology. As the plot unfolds, the audience moves along the forest paths to watch and gain multi-dimensional sensory experiences. Innovative products of Lin Su: Surpassing traditional wooden houses, creating a diverse accommodation experience in the forest. The "Treetop Hotel" in Xishuangbanna, Yunnan Province, is built in the middle layer of the forest with eco-friendly lightweight materials, which not only protects the surface ecology but also provides a unique perspective. The "Forest Bubble House" in Songyang, Zhejiang Province, uses transparent materials, allowing guests to immerse themselves in the forest landscape in 360 degrees.

二、成功案例深度分析

案例一：芬兰“森林疗愈”体系。芬兰将全国森林资源系统性地转化为健康产品，开发出“森林疗愈指南”认证体系。游客可在指定森林中按照指导进行感官练习、呼吸训练和轻度运动。政府与科研机构合作，量化了森林环境对血压、皮质醇水平等健康指标的改善效果，使产品具有科学可信度。该体系成功的关键在于将无形的健康效益转化为可体验、可测量的标准化产品。

案例二：台湾溪头自然教育园区。位于台湾中部的溪头园区成功打造了“森林+”多元产品体系：针对学生的自然课程、针对银发族的康养步道、针对年轻人的树冠探险，以及针对所有游客的竹林文创市集。园区特别设计了“森林证书”系统，游客完成不同体验可获得相应认证，增强了重复游览的动力。园区年接待游客超过200万人次，其中近四成是回头客。

案例三：江苏溧阳森林音乐节。溧阳利用竹林资源，打造了国内首个固定场地的森林音乐节。与普通音乐节不同，这里强调音乐与自然的融合——舞台依地势而建，音响系统经过特殊调校以适应森林环境，甚至开发了“竹林声音地图”APP，游客可在不同位置听到不同混响效果的音乐。这一创新使音乐节从单纯的文化活动升级为沉浸式自然艺术体验。

三、发展建议与趋势展望

林下休闲产品的成功需遵循三大原则：一是生态优先，所有开发应以不破坏森林生态系统为前提；二是社区参与，让当地居民成为产品开发与运营的参与者而非旁观者；三是四季均衡，设计不同季节的差异化产品，克服林业旅游的季节性限制。林下经济与文旅的融合，本质上是将森林从资源储存型空间转变为价值生成型空间。通过精心设计的休闲业态，森林的生态价值得以转化为人们可体验、可感知的美好生活载体，实现了生态保护与经济发展的良性循环，这正是生态文明时代产业创新的重要方向。

Ii. In-depth Analysis of Successful CasesCase One: Finland's "Forest Healing" System. Finland has systematically transformed its national forest resources into health products and developed the "Forest Healing Guide" certification system. Visitors can follow the instructions to do sensory exercises, breathing training and light physical activities in the designated forest. The government has collaborated with research institutions to quantify the improvement effects of forest environments on health indicators such as blood pressure and cortisol levels, making the product scientifically credible. The key to the success of this system lies in transforming intangible health benefits into standardized products that are experiential and measurable.

Case Two: Xitou Nature Education Park, Taiwan. The Xitou Park located in central Taiwan has successfully created a "Forest +" diversified product system: nature courses for students, health and wellness trails for the elderly, canopy adventures for young people, and a bamboo forest cultural and creative market for all visitors. The park has specially designed a "Forest Certificate" system. Visitors can obtain corresponding certifications by completing different experiences, which enhances their motivation to repeat the visit. The park receives over 2 million visitors annually, nearly 40% of whom are repeat customers.Case Three: Forest Music Festival in Liyang, Jiangsu Province Liyang has made use of its bamboo forest resources to create the first forest music festival in China with a fixed venue. Unlike ordinary music festivals, this one emphasizes the integration of music and nature - the stage is built according to the terrain, the sound system is specially tuned to adapt to the forest environment, and even a "Bamboo Forest Sound Map" APP has been developed, allowing visitors to listen to music with different reverberation effects at different positions. This innovation has upgraded the music festival from a mere cultural event to an immersive natural art experience.

Iii. Development Suggestions and Trend OutlookThe success of forest floor leisure products should follow three major principles: First, ecological priority. All development should be based on the premise of not damaging the forest ecosystem. The second is community participation, making local residents participants in product development and operation rather than bystanders. Third, achieve balance throughout the four seasons. Design differentiated products for different seasons to overcome the seasonal limitations of forestry tourism. The integration of forest economy and cultural tourism essentially transforms forests from resource storage Spaces into value generation Spaces. Through carefully designed leisure formats, the ecological value of forests has been transformed into carriers of a better life that people can experience and perceive, achieving a virtuous cycle of ecological protection and economic development. This is precisely an important direction for industrial innovation in the era of ecological civilization.