New "Ginseng" State, Exploring a Healthy New Future | The 9th Cai Zhi Lin (GPHL) Wisconsin Ginseng Festival Concludes Successfully
12月23日，“采芝林药业第九届威斯康星（辛）州西洋参节”在采芝林国医馆北商大药房活力开启。本次活动以“新‘参’态 新未来”为主题，深度融合中医药文化、国际优质资源与现代健康理念，打造了一场集视听、科普、互动于一体的养生文化盛宴。现场人气满满，吸引众多市民游客积极参与，共同体验西洋参的独特魅力，感受中医药文化的深厚底蕴。
On December 23, the "9th Wisconsin Ginseng Festival of Caizhilin Pharmaceutical" vibrantly commenced at the Beishang Pharmacy of Caizhilin Traditional Chinese Medicine (TCM) Museum. With the theme "New 'Ginseng' State, New Future," the event deeply integrated TCM culture, international high-quality resources, and modern health concepts, creating a cultural feast for wellness that combined audiovisual experiences, science popularization, and interactive activities. The venue was bustling with energy, attracting numerous citizens and visitors to actively participate, collectively experiencing the unique charm of American ginseng and appreciating the profound heritage of TCM culture.
广药集团总经理助理、白云山制药总厂党委书记、管委会主任孔箭，采芝林药业党委副书记、副董事长、总经理老智聪，北京街道党工委委员、办事处副主任洪默然，北京街道商会会长吴映玲，广东豹喜文化传播有限公司董事长陈凯铭，美国威斯康星（辛）州花旗参农业总会中国区代表吴明练等嘉宾出席活动，共同助力采芝林西洋参产业高质量发展与中医药文化传播。
Distinguished guests attending the event included Kong Jian, Assistant General Manager of Guangzhou Pharmaceutical Holdings Limited (GPHL) and Party Committee Secretary, Director of the Management Committee of Baiyunshan Pharmaceutical General Factory; Lao Zhicong, Deputy Party Committee Secretary, Vice Chairman, and General Manager of Caizhilin Pharmaceutical; Hong Moran, Member of the Beijing Street Party Working Committee and Deputy Director of the Beijing Street Office; Wu Yingling, President of the Beijing Street Chamber of Commerce; Chen Kaiming, Chairman of Guangdong Baoxi Cultural Communication Co., Ltd.; and Wu Minglian, China Representative of the Ginseng Board of Wisconsin (GBW). They joined forces to support the high-quality development of Caizhilin's American ginseng industry and the promotion of TCM culture.
活动伊始，孔箭与老智聪分别致辞，回顾采芝林药业与美国威斯康星（辛）州花旗参农业总会的长期合作成果，并展望未来发展规划。
At the beginning of the event, Kong Jian and Lao Zhicong delivered speeches respectively, reviewing the long-term collaborative achievements between Caizhilin Pharmaceutical and the GBW and outlining future development plans.
孔箭在致辞中对本次西洋参节的顺利举办予以充分肯定，指出活动有效提升了品牌影响力与公众参与度。同时，他就采芝林未来的发展提出三点要求：一要坚持以科技引领研发，加快全球市场布局；二要以匠心精神保障产品品质，筑牢专业壁垒；三要推动创新融入现代生活，积极助力中医药文化传播。
In his speech, Kong Jian fully affirmed the successful hosting of this Wisconsin Ginseng Festival, noting that it effectively enhanced brand influence and public participation. He also put forward three requirements for Caizhilin's future development: Firstly, persist in leading research and development with technology and accelerate the global market layout. Secondly, ensure product quality with a craftsman's spirit to solidify professional barriers. Thirdly, promote the integration of innovation into modern life and actively contribute to the dissemination of TCM culture.
老智聪表示，采芝林西洋参节已成为促进中医药文化交流，整合全球优质药材资源，推动中医药国际化的重要平台；未来，采芝林药业将继续深化与威斯康星（辛）州花旗参农业总会的战略合作，构建稳定可控的海外供应链体系。
Lao Zhicong stated that the Caizhilin Wisconsin Ginseng Festival has become an important platform for promoting TCM cultural exchange, integrating global high-quality medicinal resources, and advancing the internationalization of TCM. In the future, Caizhilin Pharmaceutical will continue to deepen its strategic cooperation with the GBW to build a stable and controllable overseas supply chain system.
在嘉宾的共同见证下，第九届西洋参节正式启动。现场围绕主题，营造出国风美学、专业科普与趣味互动交融的沉浸式体验氛围。不仅带来水墨舞、近景魔术、旗袍风情展示等精彩演出，还特邀中医药专家温伟强教授与采芝林“大国工匠”黄小龙现场讲解西洋参鉴别与食用知识，教大家如何“辨参”与“食参”。
Witnessed by the guests, the 9thWisconsin Ginseng Festivalwas officially launched. The event site, centered around the theme, created an immersive atmosphere blending traditional Chinese aesthetics, professional science popularization, and fun interactions. It featured not only wonderful performances such as ink-wash dance, close-up magic, and qipao fashion shows but also invited TCM expert Professor Wen Weiqiang and Caizhilin's "Great Country Craftsman" Huang Xiaolong to explain American ginseng identification and consumption knowledge on site, teaching attendees how to "identify" and "consume" ginseng.
活动期间，设有参茶、参汤及含参糕点品鉴区，让嘉宾市民亲身感受威斯康星（辛）州西洋参的甘醇风味。非遗香囊DIY、扭蛋机、纸飞机等互动环节也吸引市民游客踊跃参与，实现了“有玩、有学、有礼”的体验效果。
During the event, tasting areas for ginseng tea, ginseng soup, and ginseng pastries were set up, allowing guests and citizens to personally experience the sweet and mellow flavor ofWisconsin Ginseng. Interactive sessions such as DIY intangible cultural heritage sachets, gachapon machines, and paper airplanes also attracted enthusiastic participation from citizens and visitors, achieving an experiential effect of "having fun, learning, and receiving gifts."
威斯康星（辛）州地处美国北部丘陵，凉爽气候、肥沃土壤与百年种植传统，使其成为全球西洋参优质产区，产量占全美95%。其所产西洋参因人参皂苷含量显著高于普通品种，以内通认为是“黄金品质”的西洋参。采芝林药业与威斯康星（辛）州花旗参农业总会的合作始于2014年，并于2017年正式成为其中国指定经销商。十余年来，采芝林药业始终坚持品质初心，通过连续举办西洋参节，践行“让中国消费者享用更优质西洋参”的承诺。
Located in the northern hilly region of the United States, Wisconsin State, with its cool climate, fertile soil, and century-old cultivation traditions, is a premium global production area for American ginseng, accounting for 95% of the US output. The Wisconsin ginseng produced there is recognized for its "golden standard quality" due to its significantly higher ginsenoside content compared to ordinary varieties. The cooperation between Caizhilin Pharmaceutical and the GBW began in 2014, and Caizhilin officially became a designated distributor in China in 2017. For over a decade, Caizhilin Pharmaceutical has consistently adhered to its original commitment to quality. By continuously hosting theWisconsin Ginseng Festival, it fulfills its promise of "enabling Chinese consumers to enjoy higher-quality American ginseng."
回顾十余载耕耘，采芝林药业以西洋参为纽带，既搭建起国际优质资源与国内消费需求之间的桥梁，也成为中医药文化“走出去”与“引进来”的重要窗口。未来，采芝林药业将紧跟大健康消费趋势，持续开发如西洋参发酵液、固体饮料、闪释颗粒等契合现代生活、深受年轻群体喜爱的新产品。同时，进一步锚定“现代化、数字化、科技化、国际化”发展方向，通过“全球采源、科学研发、文化传播”的实施路径，切实推动中医药与国际接轨，促进岭南中医药文化与现代健康生活深度融合，为消费者带来更多健康与味觉的双重享受，实现企业高质量发展。
Looking back on over ten years of cultivation, Caizhilin Pharmaceutical has used Wisconsin ginseng as a link, not only building a bridge between international high-quality resources and domestic consumer demand but also serving as an important window for TCM culture to "go global" and "bring in" global influences. In the future, Caizhilin Pharmaceutical will closely follow the trends in health and wellness consumption, continuously developing new products that suit modern lifestyles and are favored by younger groups, such as Wisconsin ginseng fermentation liquid, solid beverages, and flash-dissolving granules. Simultaneously, it will further anchor its development direction towards "modernization, digitalization, scientization, and internationalization." Through the implementation path of "global sourcing, scientific R&D, and cultural dissemination," it will effectively promote the integration of TCM with international standards, foster the deep integration of Lingnan TCM culture with modern healthy living, bring consumers more dual enjoyment of health and taste, and achieve high-quality corporate development.
责任编辑：刘静
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