例如，通过强烈的阴影和明亮的高光来突出广告的主角，吸引观众的注意力；而通过

打开网易新闻 查看精彩图片

柔和的阴影和均匀的光线来表现背景或次要元素，

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http://dev.xiangyuqiti.com/uploads/article.php?/p/Products/15279.html
http://dev.xiangyuqiti.com/uploads/article.php?/p/Products/41162.html
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http://dev.xiangyuqiti.com/uploads/article.php?/v/Video/29950.html
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http://dev.xiangyuqiti.com/uploads/article.php?/Article/78405.html
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从而避免视觉上的过多干扰，保持广告主题的集中性。通过这种光影对比