喜迎新春佳节，传播中华文化！中国农历新年将至之际，中国日报旗下的中华文化英文知识库微信小程序Culturepedia正式上线，并同步启动“文化助力官”全球招募计划。诚邀全球用户参与趣味答题，共庆中国年，成为传递中华文化的使者。

As the Chinese New Year approaches, Chinese Culturepedia, an English-language Chinese culture knowledge platform under

China Daily
, has launched its WeChat mini program and its global Culturepedia Influencer Program.

Spring Festival is a major traditional celebration in Chinese culture. The initiative invites users worldwide to take part in interactive cultural quizzes, celebrate the Spring Festival, and share Chinese culture with a wider international audience.

本次活动将于2026年2月10日至2月24日举行。Culturepedia小程序精心设计了系列文化问答题，以春节习俗、饮食与传统为核心，并延伸至长城、熊猫、丝绸之路等多元文化主题，让参与者在趣味互动中轻松领略中华文化魅力。

The campaign will run from Feb 10, 2026 to Feb 24, 2026, featuring quiz challenges on Spring Festival customs, traditional food and broader cultural themes such as the Great Wall, giant pandas and the Silk Road.

完成答题即可积累“能量值”，兑换中国日报新春主题文创好礼，包括原创插画明信片、针织手提包、China Daily报纸、书灯、冰箱贴等总计1288份精美礼品。

用户可通过每日登录、分享内容至微信好友或群聊、邀请好友一起答题等方式获取能量值。特别设置的“好友助力”机制，鼓励用户与亲友线上相聚，通过文化问答互动，实现“云端团圆”，让春节的喜悦在分享中加倍。

Participants can earn Energy Points through quizzes and related activities to redeem 1,288 China Daily–curated cultural gifts, including illustrated postcards, knitted tote bags, copies of

China Daily
, book lamps and fridge magnets.

Energy Points can be accumulated through daily visits, content sharing with WeChat friends or groups, and inviting friends to participate. A Friend Boost feature further encourages joint quiz participation.

打开网易新闻 查看精彩图片

微信扫码或搜索Culturepedia参与活动

戳视频，手把手教你答题攻略！

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