A village in Gansu is turning its cold winter into a hot economic opportunity. Instead of a quiet season, locals are busy renting sleds and running food stalls at the "Zheyang Mountain Ice and Snow Carnival," attracting tourists and generating daily income.

Young volunteers and officials have formed a promotion team, creating over 50 popular clips to drive visitor traffic. They also helped launch a smart tourism mini-program, which has registered over 8,000 users and facilitated thousands of online orders for local family inns .

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#RuralRevitalization #WinterTourism #CommunityTourism #ChinaVillages #SnowFestival

Photo/China Youth Daily

By Li Yue, Liu Guanyi(intern), Wang Hao/China Youth Daily

来源：中国青年报客户端