4月2日，与辉同行就带货“优思益”作出回应。

与辉同行表示，针对近期央视报道优思益相关商家与商品问题，与辉同行高度关注，第一时间启动全面复盘核查，也正密切跟进相关部门调查进度。

The live-streaming e-commerce account "Yuhui Tongxing" responded on Thursday to recent media reports on problematic marketing practices involving the brand YouthIt, saying it had launched an internal review and was closely following an official investigation.

“感恩大家一直以来的信任，考虑到优先保障消费者权益，在官方调查结果出具前，我们可为在与辉同行直播间购买过优思益旗下产品的消费者订单先行垫付、全额退款，为大家做好权益兜底。”与辉同行称。

"To protect consumer rights, we will issue full refunds in advance to customers who purchased Youthlt products through our live-streaming channel, pending the release of official findings," the company said in a statement.

与辉同行还提到，“后续我们将依据最终核查结论，及时同步全部处理进展；同时一如既往地做好对相关产品质量的持续关注，并严格复盘选品审核，强化风控把关。给大家带来担忧与不便，我们深表歉意。如有相关订单问题，可随时私信客服，我们将加急为您处理。”

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4月2日，陈妍希工作室也就此事发文致歉：主动全额退赔，先行承担责任。

Actress Chen Yanxi's studio also issued an apology the same day, saying it would take responsibility and proactively offer refunds to affected consumers.

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4月1日，曾代言、售卖过优思益产品的李若彤、明道、章小蕙、曾舜晞等演艺人员分别致歉，并公布后续处理说明。（）

据国家市场监督管理总局4月1日公告，针对媒体报道的跨境电商进口“优思益”保健品涉嫌原产地造假、虚假宣传等问题，国务院食安办、市场监管总局、海关总署高度重视，立即组织涉事地市场监管部门和海关开展调查核实，严查违法违规行为，切实维护市场秩序，保护消费者合法权益。

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4月2日，国务院食安办、市场监管总局、海关总署对央广总台报道的跨境电商进口“优思益”保健品违规营销等问题涉及的抖音、淘天、小红书3家平台企业进行了约谈。

The response followed regulatory action by Chinese authorities. China's State Council Food Safety Office, State Administration for Market Regulation (SAMR) and General Administration of Customs summoned major e-commerce platforms, including Douyin, Taobao and Tmall, as well as Xiaohongshu, over violations linked to the sale of YouthIt dietary supplements. The move came after a report by China Media Group that exposed irregular promotional practices.

来源：中国青年报综合中国新闻网、陈妍希工作室、央视新闻

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