据路透社7月2日报道，便利店连锁店7-Eleven将全球运动巨头耐克起诉至法院。
711便利店 图源：东方IC
据多家外媒，近日，连锁便利店巨头7-Eleven在美国得克萨斯州联邦法院指控耐克公司，称耐克计划于7月11日发布的运动鞋Air Max 95Big Bubble QS 2（货号IR1944-102），鞋身疑似抄袭7-Eleven标志性的橙色、绿色和红色条纹设计。
该鞋的发售日也是7-Eleven的“7-Eleven Day”和“免费思乐冰日”。
7-Eleven has sued Nike in federal court in Texas, accusing the sportswear giant of copying the convenience store chain's signature orange, green and red stripe design on a sneaker that Nike plans to release on July 11, known as "7-Eleven Day".
In its lawsuit, filed on Wednesday in the federal court in Dallas, 7-Eleven said Nike's upcoming Air Max 95 shoe features a "confusingly similar imitation" of the company's tri-color stripe branding, which it says consumers associate with the 7-Eleven brand.
Irving, Texas-based 7-Eleven said Nike scheduled the shoe's release for July 11, a date it said is widely associated with the retailer's annual "7-Eleven Day" promotion and Free Slurpee Day at participating stores. Slurpees are frozen, slushy drinks made with flavored syrup.
据报道，耐克公司方面未回应上述指控。
Nike did not immediately respond to a request for comment.
据外媒报道，涉事运动鞋已从SNKRS APP（耐克官方推出的球鞋发售APP）部分区域下架。上述诉讼也对该鞋款的二级市场价值产生了影响，消息传出后，其价格翻了一番以上。
7-Eleven认为，耐克公司蓄意通过复制或模仿7-Eleven的三色商标，将其鞋类产品与7-Eleven联系起来。耐克公司误导性的做法以及对7-Eleven三色商标的盗用，很可能导致公众产生混淆，并可能误导消费者，使其对侵权鞋类产品的来源、赞助、代言或关联关系产生误解。
The retailer said it has used the orange, green and red color combination for decades in store signage, advertising, merchandise, footwear and other products, and owns many trademark registrations for the design.
In the lawsuit, 7-Eleven alleges Nike intentionally designed the shoe to evoke the retailer and benefit from its brand recognition. Consumers are likely to mistakenly believe the shoe was sponsored or endorsed by 7-Eleven, even though no partnership exists, according to the lawsuit.
外媒指出，除了颜色相似和7月11日的发布日期之外，耐克还在鞋款中加入了其他与该零售商相关的元素，包括鞋垫上的商店货架图案以及官方产品描述中提到的“漫步到街角商店”。
Beyond the similarities in color and the July 11 release date, Nike peppered in other allusions to the retailer including a graphic of store shelves on the insole and a reference to "strolling down to the corner store" in its official product description.
该零售连锁店表示，在提起诉讼之前，他们曾“多次”尝试与耐克解决此事。但诉讼文件指出，耐克公司对7-Eleven的权利表现出冷酷无情和恶意漠视。基于此，7-Eleven向法院申请禁止耐克“分销、营销或销售”涉事款鞋，并要求耐克向该零售连锁店支付赔偿金和诉讼费用。
The retailer is seeking a court order blocking Nike's sales of the shoe, and a recall of products already distributed. 7-Eleven also said it wants monetary damages and Nike's profits from sales of the footwear.
据悉，7-Eleven品牌诞生于美国，前身是1927年成立的南大陆制冰公司，1946年因营业时间为早7点至晚11点正式更名，被誉为美国便利店的萌芽。1973年，伊藤洋华堂拿下7-Eleven日本特许经营权，参与创立York Seven（现7-Eleven Japan），并于1974年在东京丰洲开出日本首家便利店。
此后，日本7-Eleven对美式模式进行彻底本土化改造。1991年，日本7-Eleven收购美国南方公司70%股份；2005年对美国母公司完成全资收购，7-Eleven全球总部实质由日本掌控，归属柒和伊控股体系。
来源：澎湃新闻 路透社 彭博社 WWD
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