气味上海Notes Shanghai，世界精品香水及香氛品牌行业性展览会，一年举办两届(春季展和秋季展)，以专业性、国际性及深耕精品香水领域为其标志性特点。
展会致力于推进精品香水香氛品牌的国际交流，鼓励原创与创新，为香水香氛行业从业者及爱好者创造深度交流机会，丰富的展会议程及高品质的参展品牌也为专业人士与大众提供了独特且优质的观展体验。
Notes Shanghai is a trade exhibition for niche perfume and fragrance brands from around the world. Held twice a year, in spring and autumn, it is distinguished by its professional focus, international reach and dedication to niche perfumery.
The exhibition promotes international exchange among niche fragrance brands, champions originality and innovation, and creates opportunities for meaningful dialogue between industry professionals and enthusiasts. Its extensive programme and outstanding exhibitors offer a distinctive experience for trade visitors and the public alike.
另辟蹊径
ANOTHER WAY
当万物都在追求无可置疑的清晰时，嗅觉，依然保留着一种不可被完全解释的自由。而这种暧昧、无法被标准化的感知，恰恰构成了感受力最后的边界。
本届气味上海以「另辟蹊径 ANOTHER WAY」为主题，邀请来自世界各地的品牌、创作者与行业专家，从香气创作、原料技术、文化表达及市场发展等不同维度，共同探索香水香氛行业的更多可能。这将是一次对嗅觉本能的集体唤醒，也是一场把“感受力”重新夺回肉身的漫游。
In a world that seeks absolute clarity, smell retains a freedom that cannot be fully explained. This elusive sense, which resists standardisation, remains a final frontier of sensory experience.
Under the theme “Another Way”, this edition of Notes Shanghai invites brands, creators and industry experts from around the world to explore new possibilities in fragrance through scent creation, ingredient technology, cultural expression and market development. It is a collective reawakening of our instinct for smell, and a journey to reconnect sensory experience with the body.
美美上海 Beauty Shanghai，以美护品牌为主，同时涵盖生活方式品牌及多元消费品的综合性美业展会，以更广阔的视角呈现当代品牌美学的丰富面貌。
展会聚焦与“美”相关的全品类品牌生态，分享最具潜力的美业品牌、前沿消费趋势与多元品牌美学表达，并致力于连接精品品牌、优质渠道与终端消费者，打通行业链路与消费场景，打造高效交流平台，助力中国美业的价值重构与创新实践。
Beauty Shanghai is a comprehensive beauty trade exhibition centred on beauty and personal care brands, while also embracing lifestyle brands and a wider range of consumer products. It offers a broad perspective on the diverse aesthetics of contemporary brands.
Spanning the full spectrum of beauty-related categories, the exhibition showcases promising brands, emerging consumer trends and diverse expressions of brand aesthetics. By connecting distinctive brands, leading retail and distribution partners, and consumers, it provides an effective platform for exchange across the industry and consumer market, supporting innovation and new ways of creating value in China’s beauty sector.
向上之美
ASCENDING BEAUTY
向上，并不是一场关于高度的竞赛。它不是终点，而是过程；不是对既有答案的重复，而是在探索、突破与创造中不断前行，是在时代与市场的土壤中，持续生长的勇气。
本届美美上海以「向上之美 ASCENDING BEAUTY」为主题，聚焦全球美妆、美护与生活方式领域的新兴力量、创新产品及行业发展趋势，汇聚来自不同市场的品牌及专业人士，共同探索美业发展的新方向。
Ascending is not a race to reach the greatest height. It is a process, not a destination: moving forward through exploration, breakthroughs and creativity, rather than repeating familiar answers. It is the courage to keep growing in a changing world and market.
Under the theme “Ascending Beauty”, this edition of Beauty Shanghai focuses on emerging talent, innovative products and industry trends across the global beauty, personal care and lifestyle sectors. It brings together brands and professionals from different markets to explore new directions for the beauty industry.
气味上海×美美上海
2026秋季展基本信息
ESSENTIAL INFORMATION
展会日期
DATE
2026年10月14日-17日
October 14-17, 2026
展会地点
VENUE
上海西岸国际会展中心
上海市徐汇区云绣路200号
West Bund International Convention and Exhibition Center
200 Yunxiu Road, Xuhui District, Shanghai
展会时间
EXHIBITION HOURS
10月14日 Oct 14｜10:00–18:00
10月15日 Oct 15｜10:00–18:00
10月16日 Oct 16｜10:00–21:00
10月17日 Oct 17｜10:00–18:00
公众观展时间
PUBLIC OPENING HOURS
10月16日 Oct 16｜16:00–21:00
10月17日 Oct 17｜10:00–18:00
专业观众注册
PROFESSIONAL VISITOR REGISTRATION
本届秋季展专业观众注册通道将于10月13日20:00关闭。符合条件的行业专业人士请及时通过官方渠道完成注册申请。
Professional visitor registration for 2026AW closes at 20:00 on October 13. Eligible industry professionals are encouraged to submit their applications through the official registration channels before the deadline.
扫描上方小程序码 即刻预约/购票观展
Scan the Mini Program code above
to book your visit or purchase tickets now.
IMPORTANT INFORMATION
本展会实行实名制入场。
请务必随身携带本人身份证件原件，以便核验入场。
Admission requires identity verification. Please bring your original identity document for verification at the entrance.
精品原料区 NOTES MATERIALS
设有独立的专业审核与专项门票要求。
NOTES MATERIALS requires separate professional approval and a dedicated admission ticket.
部分沙龙、专业活动及特别场次实行预约制，
请提前了解报名及入场规则。
Advance booking is required for selected salons, professional events and special sessions. Please check the registration and admission requirements in advance.
实际入场安排以主办方最终公布的
参观须知及现场指引为准。
Please follow the organiser’s final admission guidelines and on-site instructions.
1F /
美美上海展区
BEAUTY SHANGHAI
该展区汇聚100+美妆、护肤、个护、香氛及生活方式的海内外品牌，同时设有「美美论坛」、「特展/随便看看CHECK IN by cottee Traveler's Plan」与「金桂奖2026大众评审区」等精彩内容。
您还可以在1F找到票务中心、礼品兑换处、寄存处、快递站、主办办公室、中免日上。
This floor brings together over 100 Chinese and international brands across beauty, skincare, personal care, fragrance, and lifestyle categories. Highlights include the Beauty Forum, the special exhibition “CHECK IN by cottee Traveler’s Plan”, and the Golden Osmanthus Awards 2026 Public Judging Area.
Also on 1F: the Ticketing Centre, Gift Redemption Point, Cloakroom, Courier Service, Organiser’s Office and cdf Sunrise.
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2F /
精品原料区&沙龙区
NOTES MATERIALS
BEAUTY & NOTES SALONS
本届全新设立的「精品原料区 NOTES MATERIALS」位于展馆2F。本楼层同时设有「特展&特调酒廊/传奇广藿」、专业原料论坛及沙龙活动区域。
精品原料区采用预约审核制，需通过专项审核并持相应门票入场；部分沙龙活动采取预约制。
The newly introduced NOTES MATERIALS is located on 2F. This floor also hosts the “Legendary Patchouli” special exhibition and cocktail lounge, the Materials Forum and salon spaces.
Access to NOTES MATERIALS requires advance application, separate approval and a dedicated ticket. Selected salon events also require advance booking.
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4F /
气味上海展区
NOTES SHANGHAI
该展区汇聚200+全球精品香水香氛品牌，该展区同时设有「气味论坛」、「调香师展区」，以及5场特别主题展览：「重写玫瑰」、「逐光而行：阿尔贝托·莫瑞拉斯Alberto Morillas个人特展」、「另辟花径」、「嗅见东方」与「闻见之间」。
您还可以在4F找到咨询台、气味迪拜NOTES DUBAI、小憩吧CHILL ZONE。
This floor brings together over 200 niche perfume and fragrance brands from around the world. It also hosts the Notes Forum, the Perfumer Zone, and 5 special exhibitions: “Rewriting Rose”, “The Perfumer of Light: Alberto Morillas”, “Flowers are Watching U”, “Scenting the Orient” and “An Untrodden Path of Sight & Scent”.
Also on 4F: the Information Desk, Notes Dubai and the Chill Zone.
→ 左右滑动查看 SWIPE TO VIEW ←
气味上海参展品牌
NOTES SHANGHAI
→ 左右滑动查看 SWIPE TO VIEW ←
美美上海参展品牌
BEAUTY SHANGHAI
→ 左右滑动查看 SWIPE TO VIEW ←
点击上方图片查看「地图索引」完整推文
了解各参展品牌及其对应展位编号
参展品牌及展位信息请以展会现场最终公布为准
Tap the image above to view the full exhibition map guide,
including exhibiting brands and their booth numbers.
The final exhibitor list and booth details will be confirmed on site.
重新认识一种原料，走近一位创作者，或让不同感官相遇——探索气味世界，从来不止一条路。本届秋季展将呈现八场特别主题展览，以多元的策展视角回应「另辟蹊径 Another Way」的主题。
从玫瑰与广藿香的经典重释，到东方香材与先锋花香的探索；从调香大师跨越半世纪的创作历程，到绘画、摄影与气味之间的相互转译，更有金桂奖大众评审现场评选，邀请您亲身参与年度荣誉的诞生。
Rediscover an ingredient, get to know a creator, or explore how the senses meet—there is always more than one way into the world of scent. This autumn edition presents eight special exhibitions, offering diverse curatorial perspectives on the theme “Another Way”.
Discover new interpretations of rose and patchouli, Eastern fragrance ingredients and experimental florals. Explore a master perfumer’s career spanning more than half a century, and the connections between painting, photography and scent. The Golden Osmanthus Awards’ on-site public judging also invites you to help determine this year’s honours.
重点特展推介 FEATURED EXHIBITIONS
重写玫瑰
REWRITING ROSE
特别主题展览「重写玫瑰」将汇集70余件展品，以十个章节回望两百余年的玫瑰香水创作，呈现玫瑰如何穿越地域、文化与性别，被一代代调香师重新书写。您还可以在现场进一步体验到玫瑰花材、纯露、精油、浸膏、原精与关键气味分子，从更微观的角度，认识熟悉印象之外的玫瑰，探索其在香水创作中的更多可能。
独立调香师错天青将带领观众深入参观主题特展「重写玫瑰 REWRITING ROSE」，探索玫瑰香水的历史、原料与创作，每日两场（11:00–11:40；15:00–15:40），该活动无需预约，请于特展入口集合。
“Rewriting Rose” brings together over 70 exhibits across ten chapters, tracing more than 200 years of rose perfumery. It explores how generations of perfumers have reinterpreted the rose across geography, culture and gender. Visitors can also experience rose flowers, hydrosols, essential oils, concretes, absolutes and key aroma molecules—a closer look at the rose beyond familiar impressions, revealing further possibilities for perfume creation.
Independent perfumer Cuo Tianqing will lead guided tours of “Rewriting Rose”, exploring the history, ingredients and creation of rose perfumes. Two tours will take place daily, from 11:00 to 11:40 and from 15:00 to 15:40. No booking is required; please meet at the exhibition entrance.
重点特展推介 FEATURED EXHIBITIONS
大师们/第二季
「逐光而行」Alberto Morillas
阿尔贝托·莫瑞拉斯个人特展
MASTERS · SEASON 2
The Perfumer of Light:
Alberto Morillas solo exhibition
「大师们 Masters」，气味上海特展版块系列栏目，每季聚焦一位影响时代的调香大师，通过作品、文本与视觉语言，集中呈现每位大师的职业生涯代表力作，为您拆解大师笔下的灵感密码。
第二季，我们把目光投向现代香水经典的缔造者、跨越半世纪的调香传奇——帝斯曼-芬美意大师调香师阿尔贝托·莫瑞拉斯Alberto Morillas。
“Masters” is a special exhibition series at Notes Shanghai. Each season focuses on a master perfumer who has shaped an era, bringing together landmark creations, texts and visual storytelling to explore the inspiration behind their work.
For its second season, the series turns to Alberto Morillas, Master Perfumer at dsm-firmenich—a creator of modern perfume classics whose extraordinary career spans more than half a century.
NOTES MATERIALS 精品原料区是由气味上海发起的闭门香原料专业会，连接全球高端原料、中国本土特色原料、调香师、品牌研发团队与国际专业买家，让材料从产地与技术出发，真正抵达创作、研发与市场，首届共携手20家海内外著名香精香料公司共同呈现。
NOTES MATERIALS is a dedicated, restricted-access fragrance ingredients event initiated by Notes Shanghai. It connects premium ingredients from around the world and distinctive materials native to China with perfumers, brand R&D teams and international trade buyers, linking origin and technology with creation, product development and the market. Its inaugural edition brings together 20 leading Chinese and international fragrance and ingredient companies.
本区域仅面向通过专项审核的专业观众开放。申请者需先完成专业观众注册，并通过「精品原料区」独立审核，获得购票资格。普通展会门票及专业观众证件不自动包含此区域的参观权限。
Admission is limited to professionals approved specifically for NOTES MATERIALS. Applicants must first complete trade visitor registration, then pass a separate review to become eligible to purchase a ticket. Standard exhibition tickets and trade visitor badges do not include access to this area.
开放时间
OPENING HOURS
10月14–15日 Oct 14-15｜10:00–18:00
10月16日 Oct 16｜10:00–17:00
展区地点
LOCATION
展馆2F 201–204会议室
Meeting Rooms 201–204, 2F
精品原料区专属内容
EXCLUSIVE TO NOTES MATERIALS
原料论坛
MATERIALS FORUM
围绕原料技术、萃取工艺、产地、法规与创作应用等主题展开专业讨论。
Expert discussions on ingredient technologies, extraction methods, origins, regulations and creative applications.
原料手册
NOTES MATERIALS INDEX
围绕原料技术、萃取工艺、产地、法规与创作应用等主题展开专业讨论。
A comprehensive guide featuring selected ingredients, olfactory descriptions, supplier profiles and professional reference information.
原料探索礼盒
NOTES MATERIALS SAMPLE KIT INDEX
汇集12款由参展企业提供的精品香原料，每支1ml，将原料探索延续至展会之后。
Discover 12 premium fragrance ingredients supplied by exhibitors, each in a 1 ml vial, and continue your exploration beyond the exhibition.
专属帆布袋
NOTES MATERIALS EXCLUSIVE CANVAS TOTE
金桂奖2026的现场评选，将于本届气味上海×美美上海秋季展期间举行！
“金桂奖”是中国首个香氛香水行业官方大奖，由中国日用化工协会指导，旨在表彰香氛香水行业的杰出产品、树立品牌形象、普及香氛香水知识，以及推动香氛香水行业的健康、有序、可持续和高质量发展。
On-site judging for the Golden Osmanthus Awards 2026 will take place during Notes Shanghai × Beauty Shanghai this autumn.
The Golden Osmanthus Awards are China’s first official awards for the perfume and fragrance industry, held under the guidance of the China Association of Daily Chemical Industry. They recognise outstanding products, strengthen brand recognition, promote public knowledge of fragrance, and support the industry’s sound, sustainable and high-quality development.
2026年，金桂奖特别邀请15位调香师以 「玫瑰」 为灵感主题，带来全新原创香氛作品「金桂奖2026调香师特别创作」。每位大众评审在完成现场评审后，均可获赠一瓶正装作品，款式随机。
For 2026, the Golden Osmanthus Awards have invited 15 perfumers to create new, original fragrances inspired by the rose for the “Golden Osmanthus Awards 2026 Perfumers’ Special Creations” collection. Upon completing their on-site judging, each public judge will receive one complimentary full-size bottle, selected at random.
大众评审须按招募要求报名并取得相应评审资格。具体评选时间及参与方式请以金桂奖官方发布的信息为准。
Public judges must apply through the official recruitment process and be accepted before participating. Please refer to official Golden Osmanthus Awards announcements for judging times and participation details.
新品首发
NEW PRODUCT LAUNCHES
越来越多的香水香氛品牌与美护品牌，正选择气味上海与美美上海作为新品首发平台。本届秋季展，一系列新品也将在这里迎来首次登场！从全球首发、亚洲首发、中国首发，到展会现场首次亮相的新作，您将有机会抢先试闻新香、体验新品，并与品牌团队近距离交流。
An increasing number of fragrance, beauty and personal care brands are choosing Notes Shanghai and Beauty Shanghai to launch new products. This autumn edition will host a wide range of debuts, including global, Asian and Chinese premieres, as well as products making their first appearance at the exhibition. Be among the first to discover new scents, try new products and meet the teams behind them.
与全球行业嘉宾面对面
MEET INDUSTRY GUESTS
FROM AROUND THE WORLD
本届秋季展将迎来众多国际调香大师、海外品牌创始人、国际媒体、专业买家、内容创作者及行业嘉宾。他们将通过展位交流、论坛分享及现场体验，从不同文化与市场视角带来多元观察，为品牌、行业人士及观众创造更多交流机会。
This autumn edition will welcome master perfumers, overseas brand founders, international media, trade buyers, content creators and industry guests. Through conversations at the stands, forum discussions and on-site experiences, they will share perspectives from different cultures and markets, creating more opportunities for exchange among brands, professionals and visitors.
此外，多个参展品牌还将在现场带来一系列特别活动，敬请期待。
A number of exhibiting brands will also host special activities on site. Stay tuned for more.
《NEZ in China》第四期发布
LAUNCH OF NEZ IN CHINA, ISSUE 4
由气味上海与法国香水文化机构 NEZ 联合打造的双语嗅觉文化读物《NEZ in China》，将于本届展会发布第四期，继续从不同视角呈现香水创作、文化与行业发展的丰富面貌。
The fourth issue of NEZ in China, the bilingual publication on olfactory culture jointly produced by Notes Shanghai and French fragrance culture organisation NEZ, will launch at this edition. It continues to explore fragrance creation, culture and industry developments from a range of perspectives.
BeautyMatter ASIA 15 榜单发布
UNVEILING OF
THE BEAUTYMATTER ASIA 15
10月14日，由国际美妆行业媒体 BeautyMatter 发起的首届 ASIA 15 亚洲新锐品牌榜单，将于美美上海正式发布。榜单聚焦亚洲具有创新力与成长潜力的新锐美妆品牌，呈现亚洲美妆市场不断涌现的新力量。
本届展会还将联合 BeautyMatter 推出《ASIA15》中文版。
On October 14, international beauty industry publication BeautyMatter will unveil its inaugural ASIA 15 list at Beauty Shanghai. Recognising emerging Asian beauty brands with strong innovation and growth potential, the list highlights the new talent shaping the region’s beauty market.
The exhibition will also launch the Chinese edition of ASIA15 in partnership with BeautyMatter.
作为气味上海的重要组成部分，本届气味论坛 Notes Forum 将围绕主题「另辟蹊径 Another Way」展开，设置近50场论坛。香水香氛行业上下游的关键角色都将齐聚现场，从创作、技术、文化与市场等不同视角，面对面分享一手经验与行业观察，探索香水香氛行业的更多可能。
An integral part of Notes Shanghai, this edition of Notes Forum will present nearly 50 sessions around the theme “Another Way”. Key voices from across the fragrance industry will come together to share first-hand experience and insights into creation, technology, culture and markets, exploring new possibilities for the sector.
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本届美美论坛将围绕主题「向上之美 Ascending Beauty」，携手 BeautyMatter、精致传媒、美妆内行人等行业权威媒体，设置30+场论坛，汇聚品牌创始人、行业专家及零售与电商平台代表等嘉宾，每日呈现高质量对话。
从亚洲美妆品牌的全球化探索，到消费者情绪与感官体验的变化，再到自然与科学驱动的产品创新，我们将通过多元视角，探讨品牌如何回应消费者不断提升的期待，寻找美妆产业发展的新机遇。
Under the theme “Ascending Beauty”, this edition of Beauty Forum will present over 30 sessions in collaboration with leading industry media, including BeautyMatter, Jingzhi Media and Beauty Insiders. Brand founders, industry experts, and representatives from retail and e-commerce platforms will come together for insightful discussions throughout the exhibition.
From Asian beauty brands’ international expansion to changing consumer emotions and sensory experiences, and product innovation driven by nature and science, the programme will explore how brands can meet rising consumer expectations and identify new opportunities for the beauty industry.
↑上下滑动查看 SWIPE TO VIEW↓
除气味论坛与美美论坛外，本届展会还将在二楼设置原料论坛及沙龙区活动。
请提前了解各场活动的参加资格、报名要求及预约时间。部分活动名额有限，请以官方预约信息为准。
Alongside Notes Forum and Beauty Forum, the exhibition will host the Materials Forum and salon events on 2F.
Please check each event’s eligibility criteria, registration requirements and booking times in advance. Places are limited for some events; please refer to the official booking information.
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展馆地址
VENUE ADDRESS
上海西岸国际会展中心
WEST BUND INTERNATIONAL CONVENTION
AND EXHIBITION CENTER
地铁出行
BY METRO
您可乘坐上海地铁11号线至龙耀路站，
出站后步行前往展馆。
Take Shanghai Metro Line 11 to Longyao Road Station, then walk to the venue.
公共交通
BY BUS
展馆周边设有公交站点“浦西滨江龙腾大道龙文路站”，
建议通过实时导航查询适合您的线路。
The nearby bus stop is “浦西滨江龙腾大道龙文路站” (Puxi Riverside—Longteng Avenue at Longwen Road). Please check a live navigation app for the best route.
自驾路线
BY CAR
自驾观众可导航搜索「上海西岸国际会展中心」，
根据场馆及周边停车场的实际开放情况停车。
Search for “上海西岸国际会展中心” (West Bund International Convention and Exhibition Center) in your navigation app. Parking is subject to availability at the venue and nearby car parks.
停车场推荐
RECOMMENDED PARKING
西岸梦中心停车场
CMG融媒影城停车场
星扬西岸中心地下停车场
芒果广场地下停车场
Gate M Underground Parking
Convergent Media Cinema Underground Parking
Lumina Shanghai Underground Parking
Mangoo Hub Underground Parking
建议优先选择公共交通出行，
并提前预留入场、安检及高峰时段排队时间。
We recommend using public transport and allowing extra time for admission, security checks and queues during busy periods.
热门跟贴