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消费者抢先体验华为M70手机

华为发布了一款全新的旗舰手机,所用的完全是本土软件,旨在为用户提供谷歌的安卓或苹果iOS替代品,这是中国科技巨头抵御华盛顿进一步制裁的另一个举措。

这款新的Mate 70智能手机起价5499元(合760美元),拥有下一代操作系统,不再支持基于安卓系统的应用程序。它被称赞为由华为工程师单独开发的“纯血统”技术。

华为消费者业务董事长理查德·余在周二的发布会上说:“这是我们(Mate系列中)功能最强大的手机,我们一直被模仿,但从未被超越。"

他补充说,从明年开始,华为所有的新手机和平板电脑都将使用自己的操作系统。

Mate 70是去年的Mate 60系列的继承者,这震惊了行业专家,他们无法理解在美国全面努力限制中国使用外国半导体技术之后,该公司如何能获得制造先进芯片的技术。

手机专业研究机构卡纳利斯(Canalys)的研究分析师卢卡斯·钟告诉美国新闻网,Mate 70代表着华为软件进化的“关键一步”。 他表示,从安卓生态系统的转向“对于华为保持在高端市场的动力、巩固消费者忠诚度、吸引潜在的平台转换者至关重要。”

由于2023年8月Mate 60 Pro的发布,这一转变成为可能,它很快成为美中两国科技竞争的象征。它还恢复了人们对华为高端智能手机的兴趣。

据卡纳利斯称,华为在售价超过600美元的中国手机市场的份额已从2022年第三季度的11%增长到今年同期的33%,这是该公司命运的一个显著逆转。同期,苹果在同一高端市场的市场份额从72%降至52%。

华为曾是全球第二大智能手机制造商,自2019年受到美国出口限制以来,它一直在为生存而战。该公司在困境中被迫出售其状况不佳的廉价移动手机品牌荣耀。

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苹果公司CEO库克向顾客推销手机

与安卓分手

华为支持基于安卓系统的应用程序的第一个版本于2019年8月推出。几个月前,华为被美国列入贸易黑名单,禁止美国公司在没有许可的情况下向其销售技术和软件。这项禁令禁止谷歌等公司向华为的设备提供新的安卓操作系统。

多年来,华为将资源投入开发本土平台,以与西方标准竞争。据报道,中国主要科技公司已经加入进来,雇佣开发者来开发兼容的应用程序。

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今年10月发布的华为鸿蒙操作系统

根据公司的官方微信账户,华为的轮值主席埃里克·徐4月份说:“当我们从安卓生态系统迁移……成千上万的其他应用程序,我们的和谐将真正建立,真正成为苹果的iOS和谷歌的安卓系统之外的世界第三个移动操作系统。我们将首先构建以中国市场为基础的和谐系统应用生态系统,然后在未来逐国推广,逐步走向世界。”

上周六,徐表示,华为的目标是在明年为其操作系统开发10万个应用程序。拥有大量的应用程序和设备是“至关重要的”。

徐在微信帖子上说:“如果没有人使用它,无论操作系统有多先进,它都没有价值。”

市场研究公司Counterpoint的高级分析师张蒙蒙说,她预计Mate 70系列在其使用周期内的出货量将超过1000万部,她补充说:“华为需要时间来扩大开发人员社区,建立一个有竞争力的生态系统。"

Huawei’s new homegrown Chinese smartphone takes on Apple and Android. By Juliana Liu and Hassan Tayir, CNN. November 26, 2024

Huawei has unveiled a new flagship phone boasting entirely homegrown software that aims to give users an alternative to Google’s Android or Apple’s iOS, in another effort by the Chinese tech giant to defend against possible further sanctions by Washington.

The new Mate 70 smartphone, which starts at 5,499 yuan ($760), features the HarmonyOS next operating system, which no longer supports Android-based apps. It’s touted as a “pure-blooded” technology developed solely by Huawei’s engineers.

“This is our most powerful phone (in the Mate series),” Richard Yu, the chairman of Huawei’s consumer business, said during the Tuesday launch event. “We have always been copied but never surpassed.”

From next year, all of Huawei’s new phones and tablet devices would run on its own operating system, he added.

The Mate 70 is the successor to last year’s Mate 60 series, which shocked industry experts who couldn’t understand how the company could have the technology to make an advanced chip following sweeping efforts by the United States to restrict China’s access to foreign semiconductor technology.

The Mate 70 represents a “critical step” in Huawei’s software evolution, Lucas Zhong, research analyst at Canalys, told CNN.

The shift away from the Android ecosystem “will be essential for Huawei to maintain momentum in the premium segment, solidify consumer loyalty, and attract potential platform switchers,” he said.

That shift was made possible by the August 2023 launch of the Mate 60 Pro, which quickly became a symbol of the tech rivalry between the US and China. It also revived interest in Huawei’s high-end smartphone offerings.

According to Canalys, Huawei’s share of the Chinese market for phones costing more than $600 has grown from 11% in the third quarter of 2022 to 33% in the same period this year, in a remarkable reversal of fortune for the company. Over the same period, Apple’s share of the same high-end market fell from 72% to 52%.

Huawei, formerly the world’s second-largest maker of smartphones, had been fighting for survival since being hit by US export restrictions in 2019. The company’s woes later forced it to sell off its budget mobile brand, Honor, leaving it in bad shape.

Android divorce

The first version of HarmonyOS, which supported Android-based applications, was launched in August 2019, months after Huawei was placed on a US trade blacklist that barred American firms from selling tech and software to the Chinese company without a license.

That ban prevented companies like Google from supplying new Huawei devices with its version of Android OS.

But over the years, Huawei has put its resources into developing what it called a fully homegrown platform to rival Western standards. Major Chinese tech companies have reportedly gotten on board, hiring developers to create compatible apps.

“When we migrate … tens of thousands of other apps from the Android ecosystem to HarmonyOS, our HarmonyOS will be truly built and truly become the world’s third mobile operating system in addition to Apple’s iOS and Google’s Android,” Eric Xu, the then-rotating chairman of Huawei, said in April, according to a post on the company’s official WeChat account.

“We will first build the HarmonyOS application ecosystem based on the Chinese market and then promote it country by country in the future and gradually promote it to the world.”

On Saturday, Xu said Huawei was aiming for 100,000 applications to be developed for its operating system over the next year. He said it was “crucial” to have a large number of apps and devices.

“If no one uses it, no matter how advanced the operating system is, it will have no value,” he said, according to a Wechat post.

Mengmeng Zhang, a senior analyst at Counterpoint Research, said she expected the Mate 70 series to achieve more than 10 million shipments over its lifetime, adding: “It will take time for Huawei to expand the developer community and establish a competitive … ecosystem.”