网易教育讯 据美国侨报网编译报道，有几个加拿大人会花195万美元在“奢侈品大本营”约克威尔街购买一套两居室的公寓呢？对于房产经纪人维多利亚（Victoria Boscariol）而言，这些客户显然不够多。于是，她把富有的中国买家列在了自己的五星客户名单中。

据加拿大环球邮报网（The Globe and Mail）报道，多伦多的房产经纪人一直都在为如何接近中国客户而绞尽脑汁。维多利亚能拿到全球范围的豪宅，但她不会说普通话，更不会说广东话，她觉得自己关系不够多，没法深入中国市场。

正当维多利亚一筹莫展时，她接触到了一家互联网房地产中介。这家网站驻地在上海，主要为找海外地产的亚洲投资者和西方地产商搭建接触的桥梁。

在网站挂出房产信息后三周，维多利亚吃惊地发现很多中国人都查看了她发布的房源。“浏览量是其他国家的10倍。我们确实进入中国市场了，数据可以证明，”维多利亚称。

此前，维多利亚为进入中国市场尝试过多种营销策略但一无所获，不是流程繁冗、网络限制，就是翻译问题。如今，一切问题都因这家互联网房地产中介迎刃而解了。“他们对交易双方都很了解，亚洲买家和西方卖家。”

皇家地产（Royal LePage Your Community Realty）的经纪人汉纳克（Andrea Hanak）也在网络售房中尝到了甜头。“我大多数的客户都来自中国大陆，”她谈及自己的高端房源时称。

汉纳克称，过去六个月她登在互联网房地产中介上的房产已经被点击了上万次，“数字非常漂亮”。尽管她还没有成功交易，但她认为这只是时间问题。

据互联网地产中介统计显示，选择在加拿大买房的中国买家中，51%的人想要“田园派”地产享受生活，诸如滑雪木屋或滨湖别墅之类的；23%的人买房是为了方便孩子出国读书；19%的人买房目的是投资；7%的人是为了移民。

在中国客户最爱的户型中，公寓被视为最保险的选择，新建别墅也颇受欢迎。

第二页： 英文原文（来自The Globe and Mail）

A two-bedroom suite at the Four Seasons Hotel on Toronto’s Yorkville Avenue can cost $1.95-million.(Fernando Morales/The Globe and Mail)

Many agents in Toronto are looking for ways to reach members of the swelling middle and upper classes in China. Ms. Boscariol has affiliations in the global luxury market but she doesn’t speak Mandarin or Cantonese and she felt that her connections hadn’t made sufficiently deep inroads into the Chinese market.

That’s when she met the entrepreneurs from Juwai.com, who established a head office in Shanghai to act as a bridge between Asian business people looking for opportunities and Western real estate agents. Juwai.com reports that 82 per cent of their traffic is from mainland China and 18 per cent from Chinese-language speakers in such places as Hong Kong, Taiwan, Singapore and Malaysia.

After listing on their portal three weeks ago, Ms. Boscariol is astonished at how many people in China are clicking on her page.

“The traffic is 10 times what I get from the rest of the world.”

She knows this because she uses Google Analytics to track the web traffic through her page. The numbers exploded as soon as she put her listing on Juwai.com.

“It’s such a great thing to show my sellers – we are getting into the Chinese market and I have the numbers to prove it.”

Ms. Boscariol had tried various strategies for marketing in China but she always ran into onerous red tape, firewalls and difficulties with translation. Juwai.com had already tackled those obstacles.

“It just solved such a big part of the puzzle that I had been trying to get around for a long time. They have a good understanding of both sides – the Asian side and the Western side.”

The portal has property listings from 53 countries around the world.

Andrea Hanak, an agent with Royal LePage Your Community Realty, has her listing at 7 Vernham Ave. posted on Juwai.com.

“I would say the majority of my buyers are coming from mainland China,” she says of her high-end business. She has travelled to China to forge connections but she found the trip required a large investment in time and money.

Juwai.com is not the only site targeting Chinese buyers who invest overseas but it seems the easiest for an English-speaking agent to work with, says Ms. Hanak.

Ms. Hanak says she has seen tens of thousands of clicks on the properties she has listed on the site in the past six months or so.

“Those numbers are looking great.”

She hasn’t sold a property yet to a buyer that came through the site but she figures it’s only a matter of time.

“There is a lot of new wealth and there are a ton of people who figure they should bring their money out but they don’t know how. It’s a slower process.”

Simon Henry, co-chief executive officer at Juwai.com, says Canada ranks fifth in destinations searched by their users, behind the United States, Australia, the United Kingdom and Singapore. Within Canada, Vancouver garners 50 per cent of the searches and Toronto, 31 per cent. Ottawa and Calgary lag far behind at seven per cent each, while Halifax accounts for five per cent.

Chinese buyers spent $30-billion (U.S.) on international property in 2012 and interest is increasing – including in all of these Canadian cities, Mr. Henry reports.

“We haven’t seen any downturn in interest in Canada at all,” Mr. Henry said recently in a telephone interview.

When it comes to their reasons for buying real estate in this country, 51 per cent of the clients say they are looking for a “lifestyle” property. That could be a ski chalet or a waterfront estate, Mr. Henry explains.

“We refer to them as an ego property.”

Twenty-three per cent say they are purchasing a place for their children attending school here. Since the average amount spent on a foreign property is $1.5-million, Mr. Henry says, those are some rather spoiled students.

“I just don’t think they’ll grow up at all well-rounded.”

Tailing those reasons for purchase are investment at 19 per cent and immigration at seven per cent, according to Juwai.com.

The clients prefer new construction to old and they are very comfortable with condo living.

“People tend to buy what they’re familiar with,” says Mr. Henry.

Large, newly built houses in good neighbourhoods are also coveted.

“It’s a dream to have a backyard if you’re looking to move overseas.”

But what about all the talk of a bubble in the Toronto and Vancouver condo markets? Don’t Chinese investors read The Economist, the august journal which just this week reiterated its view that the Canadian real estate market is among the most over-valued in the world?

They do indeed read The Economist and much more, says Mr. Henry, who adds that Juwai.com also provides analysis to help clients keep up with shifting landscapes around the globe. The clients are looking for strong investment opportunities, he says.

When Singapore’s Inland Revenue Authority increased the stamp duty on residential land purchases, for example, searches on Singapore tumbled 30 per cent, Mr. Henry says. When Spain moved toward changing its visa rules to attract overseas property investors, searches on that country’s real estate spiked.

“They’re quite savvy in terms of markets,” he says of Juwai.com’s clients. “They are very susceptible to market forces.”

Mr. Henry says the potential pool of investors is huge. China has approximately 2.7 million individuals considered high-net-worth – meaning they earn $1.5-million or more. There are also about 60 million upper-middle class Chinese, he points out.

Most of the site’s users are buyers conducting their own searches, says Mr. Henry. In some cases secretaries or public relations staff do the research but very rarely are agents conducting searches.

The growth in China’s gross domestic product has slowed, but Mr. Henry points out that the country is hardly diminishing as an economic power.

“A lot of people talk about the slowdown in mainland China, but [GDP growth] is still 7.2 per cent. It’s just ludicrous.”