原标题：“你好，北京”入境游推介系列活动在土耳其 成功举办 “Hello Beijing” Inbound Tourism Promotional Campaigns Successfully Take Place in Turkiye

当地时间1月20日至1月24日，由北京市文化和旅游局主办，北京市海外文化交流中心承办的“你好，北京”入境游推介系列活动在土耳其成功举办，入境游推介会集中展示了北京作为历史文化名城及全球旅游目的地城市的独特魅力。此外，代表团还开展一系列公务活动，就双方文化旅游现状及未来发展进行探讨，为中土文化和旅游发展开拓新思路。

Hosted by Beijing Municipal Bureau of Culture and Tourism and organized by Beijing Overseas Cultural Exchange Center, “Hello Beijing” Inbound Tourism Promotional Campaigns were successfully held in Turkiye from January 20 to January 24 (local time). The series of events highlighted the unique charm of Beijing as a famous historical and cultural city and a global tourist destination. Besides, numerous official meetings were held to discuss the current status and future development of culture and tourism, seeking new inspirations for a thriving cultural and tourism sector in both China and Turkiye.

活动现场

Event venue

“你好，北京”入境游推介会亮相伊斯坦布尔

Debut of “Hello Beijing” Inbound Tourism Promotional Campaigns in Istanbul

“你好，北京”入境游推介会在伊斯坦布尔成功举办，中国驻伊斯坦布尔总领事馆副总领事吴健与北京市文化和旅游局副局长徐振涛出席并致辞，来自伊斯坦布尔的40余家旅游从业者参加此次推介活动。

“Hello Beijing” Inbound Tourism Promotional Campaigns in Istanbul scored a stunning success with the participation of over 40 tourism operators from Istanbul. Wu Jian, Deputy Consul-General of the General Consulate of China in Istabul and Xu Zhentao, Deputy Director-General of Beijing Municipal Bureau of Culture and Tourism attended the event and delivered speeches.

推介会在婉转悠扬的三弦演奏中拉开帷幕，推荐官从上新北京、非遗之旅、双奥之城等方面生动地讲述了北京丰富多彩的文旅资源，激发了土耳其游客对中国之旅的向往。推介会通过文旅资源推介、民乐演奏、非遗展示、图片展览、航司线路介绍等形式，全方位呈现北京的历史文化与现代魅力，并介绍了北京不断完善的交通网络、支付方式、旅游信息服务等入境游便利化措施，致力于提升游客的体验感。此次推介会以中土文旅交流为纽带，期待吸引更多土耳其游客到访北京，促进双方文化交流与旅游合作，推动中土友谊不断深化。

The promotional campaign was unveiled in the melodious tune of sanxian, (3-stringed plucked musical instrument). The endorser gave a vivid description of the colorful diversity of cultural and tourism resources of Beijing in various dimensions, from the trendy chic modernity to the journey through intangible cultural heritages and the glory of the Summer and Winter Olympics, which inspired great interest in China travels among Turkish vacationers. Through walk-through of cultural and tourism attractions, folk music recitals, intangible cultural heritage shows, photo exhibitions and airline operators’ presentations, the charm of Beijing in her historical traditions, cultural gems and dazzling modernity was fully in the limelight; while useful tips for tourists were offered from ever-growing public transit system to user-friendly means of payment and tourism information services, aiming at creating a pleasant and smooth experience for tourists. The promotion event,with China-Turkiye cultural and tourism exchanges as the bond,aims to attract more Turkish tourists to visit Beijing,promote cultural exchanges and tourism cooperation between the two sides,and further deepen the friendship between China and Turkiye.

中国驻伊斯坦布尔总领事馆副总领事吴健致辞

Wu Jian, Deputy Consul-General of the General Consulate of China in Istabul, delivers a speech

北京市文化和旅游局副局长徐振涛致辞

Xu Zhentao, Deputy Director-General of Beijing Municipal Bureau of Culture and Tourism, delivers a speech

活动现场

Photo recap of the event

交流研讨，中土文旅合作开拓新思路

Seeking New Inspirations of China-Turkiye Cooperation in Culture and Tourism through Meetings and Discussions

北京市文化和旅游局代表团在土耳其访问期间，与伊斯坦布尔市文化和旅游局，伊斯坦布尔省文化和旅游局，安卡拉市政府、土中商业发展与支持协会、土耳其旅行社协会等单位分别进行会谈，北京代表团介绍了北京的城市概况、文旅资源及入境游数据，提到土耳其来华游客市场潜力大，诚挚邀请更多土耳其游客到北京走一走、看一看，领略中华文化的独特魅力。

During the visit in Turkiye, Beijing Municipal Bureau of Culture and Tourism delegation held a series of meetings respectively with Istabul Directorate of Culture and Tourism, Istanbul Provincial Directorate of Culture and Tourism, Ankara Metropolitan Municipality,Turkiye-China Business Development and Support Association, Association of Turkish Travel Agencies (TÜRSAB), etc. The Beijing delegation gave an overview of the city, including its cultural and tourism resources and inbound tourism statistics, emphasizing the huge potential of inbound Turkish tourists while extending a warm invitation for Turkish tourists to visit Beijing and experience the unique charm of the Chinese culture.

双方就挖掘游客潜力达成共识，在旅游便利化措施、文化交流项目等议题深入讨论，并确定初步合作意向。北京代表团邀请相关单位参加将于今年6月举办的北京国际旅游文化活动，为文旅交流搭建沟通桥梁。此外，土耳其方面表示，非常期待北京将更多中国传统文化项目引入土耳其，进行推介演出，让更多土耳其当地民众了解北京，走进北京。

Consensus on tapping the potentials of tourism was reached while in-depth discussions were held on a wide range of topics including facilitation of visits and cultural exchange programs, on which both sides reaffirmed initial intention for cooperation. The Beijing delegation invited the Turkish counterparts to attend the international tourism and cultural events to take place in Beijing in June, aiming at building a bridge of dialogues in culture and tourism, for which the Turkish side responded with much enthusiasm, expressing their aspirations for Beijing to bring more traditional Chinese cultural activities and art shows to Turkiye, as this will increase the local people’s knowledge of and interest in Beijing.

北京市代表团还与中国驻土耳其大使馆、中国驻伊斯坦布尔总领事馆进行了会谈，双方围绕入境签证便利化问题进行了探讨，并提出切实可行的思路和办法。

The Beijing delegation also held talks with the Embassy of China in Turkiye and the General Consulate of China in Istanbul. Discussions centered upon the facilitation of visa application and produced positive results in that practical and feasible solutions were proposed.

公务会谈

Official talks

中土文化交流源远流长，此次“你好，北京”入境游推介系列活动的成功举办，为双方未来的文旅合作奠定了坚实基础，注入了新鲜的动力。未来，北京市文化和旅游局将携同中土文旅界人士，开展更多文化和旅游交流活动，发挥旅游在增进了解、加深友谊、推动文明互鉴和文化交流等方面的作用，为促进中土旅游业交流和人文交往贡献力量，让中土友谊在文化与旅游的交融中愈发深厚。

China and Turkiye celebrate a long history of cultural exchange. “Hello Beijing” Inbound Tourism Promotional Campaigns has built a solid foundation and gathered a strong momentum for future cooperation in culture and tourism between the two countries. In the future, Beijing Municipal Bureau of Culture and Tourism will continue to collaborate with stakeholders in both China and Turkiye in organizing cultural and tourism exchange activities, strengthening the role of tourism in promoting understanding, building friendship and fostering cultural interaction and mutual learning between civilizations. These efforts will surely contribute to tourism cooperation and people-to-people exchange between China and Turkiye, nurturing the much-cherished friendship in the synergy of culture and tourism.

嘉宾合影

Group photo