本月的15号，2023年秋季第134届广交会将在广州举行，许多外贸从业者都寄予厚望于这次盛会。然而，要成功参展，必须做好充分的准备。以下是一些小编提供的建议和意见。
一、做好合理的时间规划
既然要参展，那就必须做好时间规划，并制定对应的参展计划。
2023年秋季广交会举办时间为：
第1期：10月15日-10月19日
电子家电、工业制造、车辆及两轮车、照明及电器、五金工具
第2期：10月23日-10月27日
家庭用品、礼品及装饰品、建材及家具
第3期：10月31日-11月4日
玩具及孕婴童、时尚、家用纺织品、文具、健康休闲
二、提前准备好样品
对于外贸公司而言，参展提前准备好样品是非常重要的一件事，马虎不得，下面是准备样品需要准备的一些事情：
- 新颖的产品：人们天生对新奇事物充满好奇心，而全新的产品常常能够牢牢吸引人们的目光。新颖的产品不仅能够吸引更多观众的关注，还具有引流的潜力。
- 有竞争力的特色产品：尽量展示公司的特色产品，以便于这些产品能够凸显你公司的独特之处，最好能够代表你们公司的企业文化和价值观。
- 深入了解产品参数、性能和价格：在展会上，与客户讨论产品时，深入了解产品的参数、性能和价格非常关键。只有对产品了如指掌，客户才会认为你专业可信。而且大部分客户都认为，不专业等于公司实力不行。
- 多准备一些样品：如果你拥有足够的资源和展位空间，尽量准备多种不同类型的样品。这有助于吸引各种不同需求的潜在客户，扩大潜在销售机会。确保每个样品都清晰地贴有公司标志，以提升品牌的知名度。
- 确保样品质量：样品的质量至关重要，因为它们代表了你的公司和产品。务必选择可靠、稳定的样品，确保关键时候不要掉链子。
三、邀约目标客户
广交会是国内最大的交易会，邀请一些合作过的老客户和一些尚未合作的新客户，都是很有必要的，邀请老客户有利于加深与客户之间的联络和感情，邀请新客户有利于成交拿下客户，下面是这两种情况的邀请模板：
- 邀约老客户：
Dear [Buyer's Name],
I trust this message finds you well. We would like to extend our heartfelt appreciation for your continued support and trust in [Your Company Name]. Your loyalty as a valued customer means a great deal to us.
As we gear up for the upcoming Autumn Canton Fair 2023, we are excited to inform you that we will be exhibiting our latest products and innovations. We cordially invite you to visit our booth, where we aim to showcase not only our offerings but also our commitment to your satisfaction.
Your past interactions with us have been invaluable, and we want to make your visit to our booth truly special. To express our gratitude for your loyalty, we have a special offer waiting for you, which will be revealed during your visit.
Here are the details of the exhibition:
Date: October 15-19, 2023
Venue: China Import and Export Fair Complex
Booth Number: [Your Booth Number]
To ensure that we can provide you with the best experience and personalized attention, we encourage you to schedule a meeting or appointment in advance. Please feel free to reach out to us, and we will make the necessary arrangements.
Once again, thank you for being a part of our journey. We look forward to welcoming you at our booth and discussing how we can continue to meet and exceed your expectations.
Warm regards,
[Your Name]
[Your Company Name]
邀约新客户：
Dear [Buyer's Name],
I hope this message finds you in good health. We are delighted to introduce ourselves as a leading supplier of [Your Product/Service] in [Your Location/Country]. We have recently learned about your interest in [Product/Service], and we believe we can provide you with exceptional quality and highly competitive prices.
At [Your Company Name], we take pride in our years of experience and unwavering commitment to delivering top-notch products and services to our clients. We are eager to establish a strong and mutually beneficial partnership with you.
We are thrilled to announce our participation in the upcoming Autumn Canton Fair 2023, where we will be showcasing our latest products and cutting-edge technologies. We would like to extend a warm invitation to you to visit our booth and discover more about our offerings. The fair provides an excellent opportunity for us to connect in person and discuss your specific needs and requirements.
Here are the details of the exhibition:
Date: October 15-19, 2023
Venue: China Import and Export Fair Complex
Booth Number: [Your Booth Number]
We would be honored to have you as our guest at the fair. If you have any questions, require additional information, or would like to schedule a dedicated meeting, please do not hesitate to reach out to us. We are here to assist you in any way possible.
Thank you for considering our invitation. We eagerly anticipate the opportunity to meet you at the fair and explore the potential for a fruitful partnership.
Best regards,
[Your Name]
[Your Company Name]
四、制定参展计划并做好跟进
在确保前期工作已经完成的情况下，我们必须制定详尽的参展计划，避免参加展会走马观花，稀里糊涂的就结束了。包括在展会上如何吸引客户的注意，如何给客户演示自己的产品。请注意，不要轻易就给客户演示产品，因为有很多人是并没有这个意愿，只是了解这方面，请把时间和精力留给有强烈购买意愿的客户手里，因为时间和精力总是有限的。
最后，就是做好客户的后续跟进工作，因为大部分情况，订单不是现场就能签下的，还需要我们和客户培养好感情，多去跟进客户，解决客户的疑问和顾虑，才能促进订单的成交。
公众号：跨境工坊。
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