本文由定制化的企业情报智能服务平台——【情报强企】提供
全球领先的睡眠公司Serta Simmons床上用品（SSB）今天宣布推出其新的Serta®iComfort®系列。全新全泡沫系列旨在确保夜间舒适，具有5个支撑区，可实现全身定位。
Serta Simmons Bedding (SSB), a leading global sleep company, announced today the launch of its new Serta® iComfort® Collection. Designed to ensure all-night comfort, the new all-foam collection features 5 support zones for full-body alignment.
新的Serta iComfort床垫系列将在阵亡将士纪念日开始进入零售市场，并将在2024年7月28日至8月1日举行的夏季拉斯维加斯市场上展出。
The new Serta iComfort mattress collection will start hitting retail floors for Memorial Day and will also be showcased at the Summer Las Vegas Market taking place July 28 – August 1, 2024.
SSB Serta品牌营销高级副总裁Anne Edwards表示：“最初的iComfort系列是Serta有史以来最成功的系列之一。”。“这是一个简单而强大的公式：有竞争力的定价、清晰的商品和很棒的床。这就是iComfort的代表，也是我们正在提供的。最初爱上原始系列的消费者今天又回到了市场，他们会很高兴。”
“The original iComfort Collection was one of the most successful lines of all time for Serta,” said Anne Edwards, Senior Vice President, Serta Brand Marketing, SSB. “It was a simple, powerful formula: competitive pricing, clear merchandising, and great feeling beds. That’s what iComfort stands for, and that’s what we are delivering. The consumers who first fell in love with the original collection are back in the market today and will be delighted.”
该系列有望在夏末前将样品运送到700多个门的130家经销商，到第二季度末，80%的样品将在现场。通过此次发布，iComfort的零售足迹增长了20%以上。
The collection is on track to have samples shipped to 130 dealers across more than 700 doors by the end of the summer – with 80% on-site by the end of Q2. With this launch the iComfort retail footprint is growing by more than 20%.
SSB首席销售官Dominick Azevedo表示：“我们正在为客户带来真正适用于零售业的产品。”。“当iComfort推出时，它立即取得了令人难以置信的成功，这个系列也将取得同样的成功，具有前瞻性的时尚美学和简单的升级故事，价格极具竞争力。”
“We are bringing our customers products that truly work at retail,” said Dominick Azevedo, Chief Sales Officer, SSB. “When iComfort launched, it had incredible immediate success, and this collection is poised to do the same, with forward-looking fashion aesthetics and simple step-up stories at extremely competitive pricing.”
关于最新Serta iComfort系列
About The Newest Serta iComfort Collection
iComfort床垫现在将采用1英寸至4.5英寸的记忆泡沫，包括Serta的5 ZoneResponse™设计，提供从头到脚的舒适感和恢复性睡眠的支撑。
iComfort mattresses will now feature 1” to 4.5” of memory foam, including Serta’s 5 ZoneResponse™ Design, providing head-to-toe comfort and support for restorative sleep.
此外，iComfort系列采用具有高级美学的CoolFeel™面料，通过塑造和支撑压力点的Perfect Conform™记忆泡沫，提供整夜凉爽、宁静的睡眠和减压舒适感。
In addition, the iComfort Collection features CoolFeel™ fabric with premium aesthetics to provide cool, restful sleep throughout the night and pressure relieving comfort through Perfect Conform™ memory foam that contours and cradles pressure points.
首席营销官Tim Oakhill表示：“通过Serta iComfort的推出，我们向品牌的遗产致敬。”。“这是一款备受喜爱的产品，我们通过一个连贯直观的升级和营销故事，欢迎消费者加入Serta品牌，并使销售iComfort成为我们零售合作伙伴的梦想，使其变得更加舒适。”
“With our Serta iComfort launch, we are honoring the legacy of the brand,” said Tim Oakhill, Chief Marketing Officer. “This is a beloved product, and we have made it even more comfortable, with a cohesive and intuitive step-up and merchandising story to welcome consumers to the Serta brand – and to make selling iComfort a dream for our retail partners.”
该系列涵盖7种型号，从结实到毛绒支撑和舒适偏好，建议定价从1299美元（Queen firm）到1999美元（QueenPlush）不等。
The collection spans 7 models, ranging from firm to plush support and comfort preferences with suggested pricing starting at $1,299 (Queen Firm) up to $1,999 (Queen Plush).
SSB临时首席执行官Mark Genender表示：“像Serta iComfort这样出色的新产品发布是我们转型战略的基础。”。“再加上密切的零售商合作伙伴关系和广泛的全国广告，我们将继续夺回市场份额并扩大业务。我们有一系列创新而引人注目的新产品，包括完美睡眠者X™、iComfortPro™、完美睡眠者Pro™，以及我们的开盘价Serta®Classic®，这些产品将有平板床垫和盒装床垫两种。我很高兴我们能取得成果。”
“Great new product launches like Serta iComfort are foundational to our turnaround strategy,” said Mark Genender, Interim CEO, SSB. “Coupled with close retailer partnerships and broad national advertising, we will continue to regain market share and expand our business. We have an innovative and compelling pipeline of new products including Perfect Sleeper X™, iComfortPro™, Perfect Sleeper Pro™, and our opening price point Serta® Classic® which will be available in both flat mattresses and Mattress in a Box. I’m excited for us to drive results.”
本文内容来源于网络资料，由【情报强企】整理
热门跟贴