此次大赛以“设计赋能·融汇创新”为主题，立足安溪县藤铁工艺产业，以“生活、文化、创新、数字、生态”五大要素为导向，面向全球企业、院校、机构，征集优秀设计作品，促进安溪县藤铁产业融合创新、转型升级。

With the theme of "Design Empowerment · Integration Innovation", this competition is based on the rattan and iron craft industry in Anxi County and guided by the five elements of "life, culture, innovation, digitalization and ecology". It is open to global companies, colleges and institutions to collect outstanding design works to promote the integration, innovation, transformation and upgrading of the rattan and iron industry in Anxi County.

特别开设中国台湾参赛通道、东南亚参赛通道、欧美三个参赛通道，联合世界设计组织（WDO）、中欧国际设计文化协会（CEIDA)、亚太文化创意产业总会（APCIA）、台北工业设计发展协会（IDDAT）,集结三大赛道作品，精准对接不同地区的设计机构和人才，为藤铁工艺产业带来更多创新灵感和可能。

Three special competition channels have been opened: China Taiwan, Southeast Asia, and Europe and the United States. In collaboration with the World Design Organization (WDO), the China-Europe International Design Culture Association (CEIDA), the Asia-Pacific Cultural and Creative Industries Association (APCIA), and the Taipei Industrial Design Development Association (IDDAT), works from the three major tracks are gathered to accurately connect with design institutions and talents in different regions, bringing more innovative inspiration and possibilities to the rattan and iron craft industry.

同时开展线上+线下宣讲会，联合中国美术学院、台湾亚洲大学、英国伦敦艺术大学等推报院校老师与学生共同在线参与，走访江西财经大学、山西工学院等院校，吸引在校师生投报大赛，为产学合作牵线搭桥。

At the same time, online + offline promotional meetings were held, and teachers and students from the China Academy of Art, Asia University in Taiwan, and University of the Arts London in the UK participated online. They visited Jiangxi University of Finance and Economics, Shanxi Institute of Technology and other institutions to attract teachers and students to apply for the competition, and to build bridges for industry-university cooperation.

组委会举办多场产业对接会，实地走访祖赛家居用品有限公司、福建安溪集发工艺品有限公司、安溪格瑞特工艺品制造有限公司等藤铁企业，了解企业需求的同时推介大赛，积极挖掘优秀设计作品和人才，以此来助推设计成果与人才的双转化。

The organizing committee held a number of industry matchmaking meetings and visited rattan and iron companies such as Zusai Home Furnishing Co., Ltd., Fujian Anxi Jifa Crafts Co., Ltd., and Anxi Grete Crafts Manufacturing Co., Ltd. to understand the needs of the companies while promoting the competition and actively exploring outstanding design works and talents, in order to promote the dual transformation of design results and talents.

接下来，首届“世界藤铁工艺之都杯”工业设计大赛将对参赛作品从多维角度出发对参赛作品进行经过初评、终评等环节，最终评选出各奖项获奖作品。

Next, the first "World Rattan and Iron Craft Capital Cup" Industrial Design Competition will conduct preliminary and final evaluations of the entries from multiple perspectives, and finally select the winners of each award.

预祝各位参赛者取得理想成绩！

Wish all contestants to achieve their ideal results!

大赛联动海内外享有盛誉的工业设计圈知名设计专家作为嘉宾，用国际化视野，对设计趋势的敏锐洞察，助力“世界藤铁工艺之都杯”大赛用国际化视野推动藤铁产业的发展与突破，帮助藤铁产业探索创新设计方案，挖掘更深层次的设计价值。

The competition has invited well-known design experts from the industrial design circle at home and abroad as guests. With an international perspective and keen insight into design trends, they will help the "World Rattan and Iron Craft Capital Cup" competition to promote the development and breakthroughs of the rattan and iron industry with an international perspective, help the rattan and iron industry explore innovative design solutions, and tap into deeper design value.

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