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The Growth Coaching Book
《企业增长指南》
by David Frigstad, Global Chairman of Frost & Sullivan
沙利文全球主席 富大为 [著]
The Growth Coaching Book
・Is your company or industry DISRUPTED or TRANSFORMED?
・Does your team have an ASPIRATIONAL GOAL that inspires them?
・ls your leadership team ready to lead this TRANSFORMATION and WIN in the new economy?
Join a community of leaders in The Growth Coaching Program, where together we can contribute to enlightened growth and build a better future for all. If you want to be a part of this inspiring journey, this book is for you. Are you ready to make a difference and achieve true success?
・您的公司或行业是被“颠覆”还是正在“转型”？
・您的团队是否拥有一个激励人心的目标？
・您的领导团队是否准备好引领这一转型，并在新经济中取得胜利？
加入“增长教练计划”，与一群卓越的领导者共同成长，携手推动智慧增长，打造更美好的未来。如果您希望成为这段鼓舞人心旅程的一部分，那么这本书正是为您而写。您准备好创造不同，实现真正的成功了吗？
第二章
在起点
本书从体育与商业的共通性出发，提出了一套基于20项关键领导力特质的创新与执行框架。这些特质被分为两大类：
创新特质：专注于环境与战略的创造，例如“未来投资”、“庆祝失败”、“颠覆宇宙”等，强调大胆尝试和前瞻性思维。
增长执行特质：聚焦于执行力和最佳实践，例如“无障碍反馈”、“简单之美”、“追求极致”等，注重细节和团队协作。
这套科学的方法论结合了作者在创新、经济发展和战略领域的多年研究经验，将看似复杂的领导力“魔法”转化为可实践的科学。无论是在职业发展、团队合作还是个人成长方面，这一框架都能带来深远影响。
不仅帮助领导者在复杂环境中脱颖而出，还致力于赋能他们在生活的其他领域（如育儿、投资等）实现全面成长，应对日益加剧的竞争与挑战。
CHAPTER 2
GROWTH COACHING-STANDING ON THE STARTING LINE
Constant pressure, intense competition, the need to always be the best: the parallels between the world of sports and the world of business are undeniable and plenty. I, for one, have spent a large part of my life living in these two seemingly distinct but similar worlds. And through my journey, I have realized that there is a whole lot that businesses can learn from sports. For that reason alone, I can say without an ounce of doubt that we can all start-in business as in sports-by getting ourselves a coach. And this very thought, might I add, has been the genesis of the Growth Coaching Program.
As a young man I spent endless hours in the gym aspiring to become an Olympic gymnast, What I learned the hard way was the enormous complexity of what it takes to become an Olympic gymnast. So many elements must come together in order to create a platform to produce an Olympic class gymnast, When all the components come together in the right way it seems like the world has produced yet another gymnast through magic, Later as a gymnastics coach I realize that all of these inputs were required to create a platform for a great Olympic gymnast. It was a far more complex environment than I was ever aware before. As a Growth Coach it is important that we realize the complexity of what we are addressing. We must be aware of all the input elements into the strategy and how they are combined in an optimal way to drive transformational growth.
Maximizing your Future Growth potential, and working on all of the key elements that drive this, is now more important than ever. In the case of gymnastics, the sport has evolved to include psychology, physiology genetics, nutrition, emotional intelligence, physics, sleep, and many other elements that were never even discussed when 1 started my gymnastic career decades ago, In the same vein, the business world has continued to evolve and become flatter, This has significantly increased competitive intensity and accelerated many more to failure faster than we have ever seen, The playing field for every leader and business is more complex and fast-paced than ever.
In retrospect, during the first part of my career, it seemed as if we could slowly walk backward into the big industry-focused megatrends and survive with the pack, Today, if you are not fully prepared and racing full speed into the economy, you will be left in the dust. And this has been the reality for many leaders and companies.
Having realized all of this, the driving aspiration for us with this book was to coach you to maximize your Future Growth Potential as a leader because doing so it will greatly improve your career and interactions with your colleagues, Hopefully, it will also have some great side effects, such as improving your parenting, teamwork, and investment skills.
What we have tried to achieve through the Growth Coaching Program is to take what seems to be almost magical process and turn it into a science, a methodology, or a series of algorithms that convert magic into common senser all of which we can all learn from and use. I realize more than anybody, that this is an almost impossible undertaking, However, after having devoted my entire career to being an analyst of innovation, economic development, leadership, strategy, and visionary scenarios, I have come to the conclusion that this model offers some very powerful, although sometimes flawed, insights into what it takes to significantly increase your Future Growth Potential as a leader and a human being.
Having understood that, in our leadership analysis work we have identified traits that we believe are essential for maximizing your Future Growth Potential as a leader. While these 20 traits have been inspired by Steve Jobs, I have observed many Insanely Great leaders such as Bill Gates and Elon Musk apply and greatly benefit from them throughout their careers. These traits are all interrelated and sometimes have significant overlaps, However, this is the reality of magic-science-like leadership. There is no clarity and there are no simple equations. Great leaders must feel totally comfortable with this lack of clarity and the stew of complexity in which we all exist.
Growth Coaching divides the 20 leadership traits into two critical perspectives: creating the ideal innovation environment and process; and driving implementation excellence, These two critical perspectives (or what we call Innovation and Growth Implementation) will be imperative if you want to drive growth in your organization. If you want to seriously maximize your Future Growth Potential, then you will need to focus on finding the right balance between the two as you develop your skills and those of your team.
i. Innovation Traits
The following 10 traits make up your Innovation process and strategy:
1. Invest in the Future
2. Can't Connect Dots Going Forward
3. Old Must Give Way to New
4. Customers Don't Know What They Want Until They See lt
5. Idiots Rely on Slides
6. Computers to “Cool Stuff
7. Dent the Universe
8. Can't Fix, Must Recreate
9. Insanely Great
10. Celebrating Failure
ii. Growth Implementation Traits
Following are the 10 traits that make up your growth implementation and Best Practices:
1. Filter-free Feedback
2. The Big Ask
3. Fanatically Inspiring
4. Distorted Reality
5. Perfection or Death
6. My Team
7. Going Nuclear
8. One More Thing
9. Best of the Best
10. Beauty of Simplicity
Together, these 20 traits form the core of Growth Coaching and will be explained in detail in Chapter 5. The chapter has been divided into10 sessions to facilitate better understanding. Each session will take you through one Growth Implementation trait and one Innovation trait. We have also shared the experiences of some of our leaders in Chapter 5.
Now that you've been briefed on Growth Coaching, I'd say you are already at the starting line of your Growth Coaching journey. Next, we will get you ready to get set and go.
章节回顾
The Growth Coaching Book
Frost & Sullivan, has spent more than 60 years partnering with clients to develop transformational growth strategies by focusing on innovation and growth opportunities driven by disruptive technologies, mega trends, emerging markets and new business models. Today, more than ever before, companies must innovate, not only to survive, but thrive in the future.
Join The Growth Innovation Leadership Council
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