松弛之境 · 草原度假式野奢营地天花板 | RESORT STYLE WILD LUXURY CAMPING|camping|luxury|resort|wild|度假|野奢营地|露营

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随着户外生活方式的兴起，户外产业赛道变得更加多元与立体。从单一的产品分类到融合多种元素的露营+概念，这一转变预示着未来营地将通过与内容主题的深度融合，提供独特的体验，实现差异化竞争。

With the rise of the outdoor lifestyle, the outdoor industry track has become more diverse and three-dimensional. From a single product category to a camping + concept that incorporates multiple elements, this shift foreshadows a future where camps will offer unique experiences and differentiate their competition through deep integration with content themes.

音乐节与露营的完美融合，为年轻人打造了独一无二的户外体验。营地不仅提供音乐会场地和必要设施，还配备了帐篷和烧烤设备，让参与者在享受现场音乐的同时，体验露营的乐趣。户外运动作为营地的核心活动之一，其与营地的结合为参与者带来更丰富的体验。营地内设有徒步、攀岩、皮划艇等多种运动项目，并配备专业指导和设施，满足户外运动爱好者的需求。亲子活动是营地的另一大亮点。通过设立儿童游乐场和亲子DIY活动区域，家庭可以在营地享受欢乐时光，体验与众不同的家庭旅行。

The perfect combination of music festival and camping creates a unique outdoor experience for young people. The campsite not only provides concert space and necessary facilities, but also tents and barbecue equipment, allowing participants to experience the fun of camping while enjoying live music. As one of the core activities of the camp, outdoor sports combine with the camp to bring participants a richer experience. The camp has a variety of sports such as hiking, rock climbing and kayaking, and is equipped with professional guidance and facilities to meet the needs of outdoor sports enthusiasts. Family activities are another highlight of the camp. By setting up a children's playground and a DIY activity area, families can enjoy happy hours at the camp and experience a family trip unlike any other.

将营地与农庄结合，提供住宿、餐饮以及农业体验活动如采摘和种植，迎合了人们回归自然和农村生活的渴望，为他们提供了独特的乡村体验。此外，考虑到宠物主人的需求，营地也提供了宠物友好的环境和设施，包括专用帐篷、游泳池和美容服务，使宠物也能享受到旅行的乐趣。总之，为了吸引更多访客，营地需不断创新，提供多样化的服务和体验。在探索新的“营地+”模式时，应充分考虑目标受众和市场需求。

The combination of the camp and the farm, providing accommodation, meals and agricultural experiences such as picking and planting, caters to people's desire to return to nature and rural life, providing them with a unique rural experience. In addition, taking into account the needs of pet owners, the camp also offers a pet-friendly environment and facilities, including dedicated tents, swimming pools and grooming services, so that pets can enjoy the fun of travel. In short, in order to attract more visitors, the camp needs to continue to innovate and provide a variety of services and experiences. When exploring the new "camp +" model, the target audience and market needs should be fully considered.

一、中卫 · natrail迹外营地

RESIDENTIAL DESIGN

“在这里，人好像睡在大地上，空间静谧，但有月亮、太阳和星星可以对话。”露营旨在拉近人与自然的距离，度假则是为了享受纯净的风景。Natrail迹外致力于在绝美风景中打造奢华营地。定义Natrail Camp迹外营地为度假式野奢露营地，让营友在此不仅欣赏到西北的独特风光，还能体验到Glamping露营文化。坐落于黄河之畔，槐林为邻，体验风拂过野草的细腻触感，感受心灵在野外得以释放的生活。

Camping is about getting closer to nature, while vacationing is about enjoying pure scenery. Natrail is committed to creating luxury camps in stunning scenery. Define Natrail Camp as a resort-style wild luxury camp, where campers can not only enjoy the unique scenery of the northwest, but also experience the Glamping camping culture. Located on the bank of the Yellow River, with the Sophora forest as a neighbor, you can experience the delicate touch of the wind blowing through the weeds and feel the life of the soul being released in the wild.

经过三年精心筹备，草原上的奢华度假胜地迹外营地终于荣耀重启！这个夏天，是探索广阔无垠的草原、体验独特户外生活模式的绝佳时机。作为一个致力于探索国内江河湖海的户外品牌，迹外此次深入草原腹地，与当地传统工匠紧密合作，将马毡进行创新设计，打造出既注重功能性、舒适感又不失高规格的蒙古毡包。历时三年，采用666根柳木龙骨、28000米马鬃绳和8吨手工擀制的羊羔毛毡，最终成就了这片草原上独一无二的自然美景。

After three years of careful preparation, the luxury resort on the prairie "Outlying Camp" has finally reopened in glory! This summer is the perfect time to explore the vast grasslands and experience a unique pattern of outdoor living. As an outdoor brand committed to exploring the domestic rivers, lakes and seas, "Beyond" this time into the hinterland of the grassland, in close cooperation with local traditional craftsmen, the horse felt innovative design, to create a focus on functionality, comfort and without loss of high specifications of Mongolian felt bag. "It took three years to use 666 willow keels, 28,000 meters of horsehair rope and 8 tons of hand-rolled lamb felt," resulting in a unique natural beauty on this grassland.

在乌兰毛都的怀抱中，迹外营地静静地守候着。海勒斯台郭勒的溪水潺潺流淌，榆·美术馆散发着艺术的气息，乌兰河畔的夕阳如画般美丽，与牛羊共舞，每一帧都是壁纸级的风光。匠心独运的蒙古风情，迹外不仅仅是住宿的地方，更是一种体验。纯羊毛红柳包和古拙物件诉说着大地的故事。傍晚时分，蒙古包内的柴火烧得旺盛，茶香四溢，星空下，一场手冲咖啡的浪漫约会等待着你。骑上骏马，驰骋在草原上不再是梦想，马蹄声与风竞速。夜幕降临时，营地影院在星光下开场，美食相伴，舌尖上的迹外给你带来每一口都是惊喜的味蕾盛宴。

In the arms of Ulan Maudu, the outlying camp waits quietly. The stream of Heilstegol gurgling, the Yu Art Museum exuding the atmosphere of art, the sunset of the Ulan River is picturesque, dancing with cattle and sheep, every frame is wallpaper level scenery. The unique Mongolian style is not only a place to stay, but also an experience. Pure wool tamarisk bales and antique objects tell the story of the earth. In the evening, the fire in the yurt is burning vigorously, the smell of tea is overflowing, and under the stars, a romantic date with coffee is waiting for you. Riding on the steed, galloping on the grassland is no longer a dream, the sound of hooves and wind racing. When night falls, the camp cinema opens under the stars, accompanied by food, from the wild to the South Bank, the trace on the tip of the tongue to bring you every bite is a surprise taste buds feast.

二、室内美学

RESIDENTIAL DESIGN

在35平方米的毡包内，生活所需一应俱全。即使没有露营经验，也能轻松享受野外的乐趣。内饰软装则充满异域风情，包括来自世界各地的古董：花纹斑斓的毛毯、造型各异的陶瓶以及中古家具等。在这里，清晨在自然的怀抱中苏醒，牛羊在不远处悠闲地吃草，自由热烈的风穿过旷野……这就是草原游牧版向往的生活。

In 35 square meters of felt bag, everything you need to live. Even if you have no camping experience, it is easy to enjoy the wilderness. Amenities such as en suite bathrooms, fireplaces, Bluetooth speakers and refrigerators have been carefully selected to ensure comfort and convenience. The interior is full of exotic soft furnishings, including antiques from all over the world: colorful patterns of blankets, pottery bottles of different shapes and antique furniture. Here, the morning wakes up in the embrace of nature, the cattle and sheep are grazing leisurely not far away, and the free and warm wind passes through the wilderness... This is the life that the nomadic version of the prairie aspires to.