据英国广播公司（BBC）和《独立报》28日报道，苏格兰政府近日撤下了一张用于旅游推广的广告图片，原因是公众质疑该照片并非拍摄于苏格兰高地，而疑似取景于中国长白山。

The Scottish government has withdrawn an image used in a Highland bus travel campaign, after the photo appeared to show a bus driving in China.

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苏格兰方面撤下的旅游广告图 图源：英媒

报道称，该广告旨在推广苏格兰高地及群岛地区的巴士旅游出行方式，并宣传“2英镑票价封顶”的优惠政策。使用这幅照片的相关广告曾在社交媒体以及交通运输公司的网站上展示。画面中，一辆巴士行驶在蜿蜒的山路上，周围是起伏的山地、岩石与草地交织的景观，整体风貌与苏格兰高地颇为相似。

The advert for a pilot scheme shows an image of a bus travelling on a winding road through a landscape that shares similarities to the rural Highlands.

The marketing campaign advertises a £2 bus fare cap pilot which was rolled out across all of the Highlands and islands from March 23.

然而，有社交媒体用户指出，画面中道路两侧设有绿色防撞护栏，且巴士车身同为绿色，这些特征在苏格兰北部并不常见。由此，有人推测该照片更可能拍摄于中国长白山国家级自然保护区。

But eagle-eyed social media users noticed that the road had bright green crash barriers and a green bus — sights which are not familiar in the north of Scotland.

They suggested it appeared to be the Changbai Mountain National Nature Reserve in Northeast China.

对此，苏格兰交通部门回应称，此次宣传活动误用了外部营销机构提供的错误图片。目前，相关图片已被撤下。苏格兰交通局发言人表示，此前已明确要求所用图片需真实反映当地风貌及实际运营车辆，但“营销机构提供了一张错误的图片”。该图片现已从所有宣传材料中移除，并停止在各类传播渠道中继续使用。

Transport Scotland confirmed that an incorrect image was provided by an external marketing agency and has now been removed from communication packs.

来源：环球时报 英国广播公司

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