4月9日下午，爱力蒙特在TREND HUB举行新闻发布会，现场宣布爱力蒙特与腾讯家居｜贝壳达成战略合作。双方将在品牌与渠道资源融合、全网数字化营销和品牌IP打造等方面，展开深度合作。

On the afternoon of April 9, Element held a press conference at its headquarters base TREND HUB to announce its strategic cooperation with Jia360.com (Tencent Home Decor). Both sides will launch in-depth cooperation in the integration of brand and channel resources, whole-network digital marketing and brand IP building.

爱力蒙特首席产品官魏贝赞与腾讯家居｜贝壳瓷砖频道总裁、设计好物主理人张英梅（YOYO）签订战略合作协议

Strategic partnership signed between Mr. Banson, Element CPO and YOYO, CEO of ceramic channel of jia360.com and the presenter of shejihaowu.com

权威媒体背书

助力品牌全面发声

Endorsement by authoritative media to give voice to brand

爱力蒙特自成立伊始，始终以用户体验为导向，在产品研发的路上，通过设计与技术的双重驱动，不仅产品媲美意大利高端进口瓷砖，而且打造出符合市场潮流、可持续发展的产品结构体系。

Element, prioritizing user experience since its establishment, creates products matching those imported from Italy with it dual engines of technology and design as it provides marketable and sustained product mix for its product development.

从“夯基垒台”，发展到今天的“积厚成势”阶段，爱力蒙特一直稳扎稳打，因势而变，顺势而为，但唯一不变的是品牌“以人为本”的设计理念。

From foundation enhancement to momentum building-up nowadays, Element enables a steady growth by following the market trends. But people-centric brand vision never changes.

从设计产品，到空间、生活方式的打造，爱力蒙特设计打造的绝不只是件产品，而是包含品牌对生活的态度与向往。

From products design to space and lifestyle creation, what Element developes is just more than product itself. It's more about the mentality and aspiration underlying those brands and living.

作为中国建陶行业内首个设计驱动型品牌的践行者，爱力蒙特一直希望以设计创新与文化创新带动行业的发展，此时，引进腾讯家居｜贝壳在新时代传播的先进经营理念与技术势在必行。

As the early practitioner of BDD in China's construction ceramics industry, Element expects to advance the industry based on the innovation in design and culture. So it's imperative to connect the avant-garde business ideas and technologies of jia360.com—a leader in modern marketing.

腾讯家居｜贝壳，作为业内人士和消费者关注度最高、人气最旺的家居专业门户，是汇聚国内外最新家居资讯的时尚新媒体，其新闻、资讯流量更是位居行业之首。抓住“互联网＋”的浪潮及利用腾讯大数据技术、人才、平台等资源，腾讯家居｜贝壳以精准数据系统、一站式内容系统、数字化工具系统及智能化管理系统为战略合作伙伴提供有力、有效的宣传优势。

Jia360.com is a home furnishing portal enjoying the highest attention and popularity among insiders and consumers. It features a fashionable new media that provides the largest quantity of up-to-date news and information on home furnishing worldwide. Supported by Internet+ and resources including the technologies, talents and platforms of Tencent, Jia360.com powers the marketing efficacy of strategic partners using its precision data, one-stop content, digitalized tool kits and intelligent management.

此次，爱力蒙特与腾讯家居｜贝壳达成深度战略合作，将依托其权威媒体的公信力和媒体资源优势，将消费者对媒体的认知和信任赋能于品牌，助力品牌全面发声，进一步提升品牌的信誉度与美誉度。

The partnership allows Element to connect the credibility and media resources of jia360.com for the brand empowerment relying on consumer's awareness and trust on media, which will give voice to branding and further improve the brand's credibility and reputation.

三方联合

助推爱力蒙特全新IP的打造

Trilateral alliance to boost the creation of new Element IP

发布会上，爱力蒙特正式官宣：将联合新加坡合发利、腾讯家居｜贝壳，共同推动爱力蒙特全新IP——中新设计交流项目的启动。

At the press conference, Element made an official announcement that it would work with Hafary SGP and jia360.com to advance the launching of new IP—China-Singapore Design Communication Program.

新加坡是设计创新的中心，多年来，一直亚洲设计界的交流合作，亦见证着亚洲创意设计业的成长。爱力蒙特作为中新合资品牌，对持续推动中新两国设计专业领域的交流与互通有着义不容辞的社会责任。

推动

Singapore, the center of design innovation, has promoted exchanges and cooperation among Asian design circles and witnessed the growth of Asian creative design industry over the years. As a China-Singapore joint venture, Element stays unshakably committed to the social responsibility of continuously promoting the exchanges and connection in design between China and Singapore.

2022年，爱力蒙特携手合发利，并联合腾讯家居｜贝壳瓷砖频道，凭借资深媒体人张英梅（YOYO）多年深耕设计师渠道的经验，一同将中新设计交流打造成为爱力蒙特极具规模效应、覆盖面甚广，又极具产业价值的持久IP，将新加坡优秀的设计理念导入中国，强力链接行业优质资源，持续为中新两国设计师赋能，并为推动中国城市更新贡献自己的力量。

In 2022, Element will work with Hafary, while drawing on the experience of YOYO in her role as a media professional who focuses on designer channel operation, to develop CSDCP into a scalable, far-reaching and valuable sustained IP. The bringing-in of avant-garde Singaporean design ideas will contribute to the urban renewal in China and empower China-Singapore designers by connecting with high-quality industry resources.