干货满满：广交会结束后第一封开发信这样写，客户分分钟下单！|canton|customer|广交会|开发信|电商平台

广交会作为国际贸易展示的绝佳平台，为我们提供了与来自全球各地的潜在客户直接交流的机会。但是，展会结束后，如何有效地利用这些资源，特别是在第一封开发信中抓住客户的注意力，并最终形成订单，这是每个外贸人需要掌握的重要技能。以下是详细的指南和实操方法，帮助您在展会后成功地跟进客户。

一. 客户名片和联系信息的详细分类

在展会上，我们通常会获得大量的名片和联系信息。为了高效地跟进和转化，首先需要对这些信息进行详细的分类：

类别划分：

潜在客户（Interested Leads）：在展会上表现出明确兴趣的客户，可能对产品有详细的询问。
普通访客（General Visitors）：仅仅简单了解产品，没有表达特别需求的客户。
竞争对手（Competitors）：可能出于市场调研目的接触的同行业人员。
合作伙伴（Potential Partners）：有合作意向，但不属于直接采购客户，比如代理或分销商。

二、第一封开发信的写作要点

1. 标题「事半功倍的核心」

在写开发信之前，先了解标题的重要性。你的标题必须直击要害，让客户一眼就知道你是谁以及这封邮件的重要性。我推荐一个很有效的公式——

(1) 具体事项：在这里提及客户感兴趣或者你们聊过的话题，比如“Custom Led Light Project”。

(2) 谁：仅放你的名字，千万别提公司名，因为最终客户联系的是具体的你。

(3) 记忆点：展会的名称，勾起客户的记忆。

(4) 时间：在最后提一下时间，比如“Today”，这样即使几天后客户看到邮件，也知道这是及时发出的。

举个例子：“Custom Led Lights - Emily @Canton Fair - Today”。是不是很醒目？

2.正文「赢在开头」

正文的第一句话就是要唤起客户对你的回忆。虽然标题已经传达了这个信息，但是正文的一开始仍要强调一遍。

用“Hi”而不是“Dear”，这样会显得更亲切，因为你们已经见过面。
“Nice evening”或“Good evening”，告诉客户这封邮件是展会后立即发出的，他们对你很重要。
介绍自己：“This is Emily, from xx company which you met today.” 这样客户清楚知道你是今天见过的那位，进一步加强记忆。
并且附上一句：“See below our photo on the booth.” 这张合照会大大拉近你们的距离。

3.进度追踪【用心结尾】

根据在展会上的交流写下文。如：

如果你们已讨论报价，直接附上报价单。
若客户要确认样品，则详细说明样品。
如仅需下单，直接说道订单细节。

温馨提示：结尾一定要提醒客户尽快回复你，因为我们写邮件绝不是闲聊，明确表达你希望他们的反馈，并为下一次跟进埋下伏笔。简单的“Looking forward to your prompt response!”让对方知道事情的重要性。

三. 不同类别客户的第一封开发信模板

针对不同类别的客户，我们需要有针对性的邮件模板，以便更好地吸引他们的注意和满足其需求。

1.潜在客户（Interested Leads）

邮件主题： 找到适合您的优质产品解决方案

邮件正文：

Dear [Customer Name],
Hello! I am [Your Name], and it is a great honor for me to have the opportunity to communicate with you at the Canton Fair. Your keen interest in our [products/services] has made us feel very pleased.
"Here are some specific interests that our clients have at trade shows: They are looking for innovative products, cost-effective solutions, and opportunities to network with industry leaders. We understand that our clients' time is valuable, and we strive to provide them with a productive and enjoyable experience at our booth."
Our [product/service] perfectly aligns with the needs you mentioned at the show, and our [specific product benefits or solutions] will bring you significant value. If you would like to learn more, please let us know and we can arrange a detailed product demonstration.
I look forward to your feedback,
[Your Name]
[Company Name]
[Contact Information]

2.普通访客（General Visitors）

邮件主题：拓展您的业务机会——发现我们的最新产品系列

邮件正文：

Dear [customer name],
Greetings! My name is [your name], and I am delighted to have the opportunity to connect with you at the Canton Fair. Our products, specifically in the category of [product name or category], are meticulously crafted to empower businesses like yours to thrive in the global marketplace.
[Concise benefits and practical applications]
Should you require further information, please do not hesitate to reach out. We would be happy to provide a comprehensive product catalog along with additional support resources. I look forward to assisting you in uncovering more business opportunities.
Best regards,
[your name]
[Company name]
[Contact information]

3.竞争对手（Competitors）

邮件主题：保持联系并探索合作可能性

邮件正文：

Dear [customer name],
Hello! Thank you for visiting our booth during the Canton Fair. Although we are in the same industry, I believe that by working together, we can grow the business together.
If you have any ideas about possible business cooperation, please feel free to communicate.
Looking forward to future interactions,
[Your name]
[Company name]
[Contact information]

4.合作伙伴（Potential Partners）

邮件主题：探索互利共赢的合作机会

邮件正文：

Dear [customer name],
Hello! This is [your name], thank you for your interest in cooperation with our team at the Canton Fair. It's an exciting time and we're very much looking forward to exploring [areas of collaboration advantage or interest]."
We look forward to a further interview at your convenience to discuss potential cooperation opportunities between us.
Best regards,
[Your name]
[Company name]
[Contact information]