Chinese youth are personalizing backpacks with keychains featuring pop culture characters and literary IPs. These accessories, often priced under $5, serve as both fashion statements and social connectors.The trend has gained traction on social platforms, with related topics amassing over 86 million views. Even​ institutions like the National Library are launching popular keychain series, tapping into the growing "emotional consumption" market.(Photo by Zhao Di and Meng Peipei/China Youth Daily)

By Wang Xinyuan,Li Yuanyuan,Cai Xinyue(intern) and Meng Peipei/China Youth Daily

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来源：中国青年报客户端