一场罕见的热浪正在欧洲肆虐。当地时间27日,德国、捷克等地最高气温纪录被刷新,匈牙利、波兰等国政府在全国范围内发布高温预警。
欧洲多国的高温天气催生了空调、风扇等产品的消费需求。在跨境电商渠道的强势带动下,中国制造的降温产品订单量显著增长,成为今夏外贸出口的新增长点。
Temperatures climbed to record levels in parts of Germany and the Czech Republic on Saturday, while Hungary and Poland issued nationwide heat alerts. The scorching weather has prompted consumers and businesses across Europe to seek effective ways to stay cool, with Chinese manufacturers moving quickly to meet the growing demand.
创意降温用品受海外热捧
义乌跨境电商交易额大增
在义乌国际商贸城,各类创意十足的降温用品正受到海外采购商的热捧。记者走访发现,不少遮阳防晒产品在功能上持续升级,不仅注重降温效果,还附加喷雾、风扇等多重实用设计。
At the Yiwu International Trade City in Zhejiang province, overseas buyers are snapping up innovative sun-protection and cooling products. Vendors say many items now offer more than basic shade, incorporating features such as built-in mist sprayers, mini fans and other practical additions.
义乌依托成熟的小商品供应链和跨境物流体系,叠加跨境电商平台的促销活动,各类消暑小家电线上销售渠道全面打开,出口势头良好。记者了解到,今年1至5月,义乌跨境电商总交易额达811.75亿元人民币,同比增长10.23%。
此外,在浙江宁波的一家外贸公司,工作人员正在加紧处理跨境电商平台上的订单,拥有智能显示屏的风扇以及小巧的移动空调成为今年平台上的爆款。
In Ningbo, another major export hub in Zhejiang, a trading company is working around the clock to fulfill cross-border e-commerce orders. Products such as fans with smart displays and portable air conditioners have become some of this summer's bestsellers.
多款制冰机需求大涨
上游生产企业开足马力赶订单
外贸端订单激增,上游生产企业同样开足马力。在一家主营制冰机的企业,车间内装配、检测、打包等工序有序推进,负责人介绍,受欧洲持续高温带动,小型家用、户外便携款制冰机需求大涨。
浙江宁波某股份有限公司国际贸易总监郑黎表示,今年1至5月,制冰机销往欧洲的出库量比去年同期增长超70%,占销售总量的15%左右。
The heatwave has also boosted demand for household and portable ice makers. Zheng Li, international trade director at a Ningbo-based company, told reporters that shipments of ice makers to Europe rose by more than 70 percent year on year between January and May, accounting for about 15 percent of the company's total exports.
来源:央视财经
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