北京时间7月28日凌晨,LVMH集团召开2026年上半年业绩会。会上,LVMH集团CFO(首席财务官)塞西尔·卡巴尼斯(Cécile Cabanis)回应了近期社会广泛关注的该集团与茉莉奶白的诉讼。

LVMH has declined to comment further on its trademark lawsuit against Chinese tea chain Molly Tea, saying the case remains before the courts while stressing that protecting intellectual property is a core priority for the luxury group.

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会上,有分析师提问:“LVMH集团上半年在中国业绩没有好转,与茉莉奶白的诉讼是否是影响因素?”对此,塞西尔·卡巴尼斯表示:“我相信你也认可知识产权是我们绝对的核心资产,我们会全力保护好我们的品牌。不只是在中国,我们的团队持续定期地在全球多国处理商标侵权。本次案件受到媒体广泛关注,但目前仍处于司法流程当中,因此我不便进一步展开评论。

During reporting the group's earnings for the first half of 2026, Chief Financial Officer Cécile Cabanis said early on Tuesday that LVMH regularly takes action against trademark infringement around the world and could not comment further because the case is still under judicial process.

近日,路易威登马利蒂诉新茶饮品牌茉莉奶白商标侵权一案引发关注。判决书材料显示,6月29日,LV诉深圳市茉莉奶白餐饮管理有限公司、吴中经济开发区东侠饮品店侵害商标权纠纷一案,已由江苏省苏州市中级人民法院作出一审判决。

法院认定,两被告相关行为侵害了LV旗下7枚图形注册商标专用权,判令两被告立即停止涉案商标侵权行为。其中,茉莉奶白主体公司须在判决生效之日起10日内赔偿LV经济损失1000万元、维权合理开支30万元,合计1030万元。茉莉奶白创始人张伯丞此前回应称将上诉。

The dispute has attracted widespread attention after a court in Suzhou ruled that Molly Tea had infringed on seven registered Louis Vuitton figurative trademarks. The court ordered the tea company to stop the encroachment and pay a total of 10.3 million yuan in damages and legal costs.

7月3日,苏州市中级人民法院工作人员回应称,该案系未生效案件,目前正在上诉期。该案一审作出判决的日期为2026年6月29日,7月1日当事人刚收到判决书,原告和被告可在判决书送达之日起30日内提起上诉,目前一审判决尚未生效。由于案件仍处上诉期内,目前不便对外披露案件细节,相关信息需等待二审程序推进或法院官方发布。

Molly Tea founder Zhang Bocheng has said the company will appeal. Court officials previously confirmed the first-instance ruling has not yet taken legal effect as the case remains within the appeal period.

来源:中国青年报 长安街知事 每日经济新闻

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