作为全球微逆的最大需求地，欧洲市场聚集了全行业最优秀的玩家，堪称企业竞争力的试金石。
12月18日，在潮电智库主办的“2024年全球光储能源暨微逆&微储全场景应用峰会”上，来自珈昱数字能源的李宗翰分享了领先的微逆整体解决方案，赢得现场300多位产业链精英的高度肯定。
作为本次活动的冠名伙伴，珈昱数字能源专注研发、制造和销售微型逆变器、功率优化器及微型光储一体机等模组级电力电子(MLPE)产品，致力于提供高效的家庭清洁能源解决方案，推动全球能源转型。其创新的MLPE系统，在业界更是以安全、稳定和高效的特点著称。
有着欧美长期旅居和工作经历的珈昱营销副总李宗翰先生在欧洲光储市场有着足够的话语权。他分析认为，“当地阳台储能、即插即用住宅光伏等户储细分领域的需求非常活跃，加上欧盟不同国家以积极的能源政策驱动，保守估计，至少在2030年以前的增长前景都会非常乐观。”
在他看来，目前欧洲微逆普遍存在的资金紧张、电价波动大、异形状屋顶空间有限、安装难度大、缺乏售后、人力成本高，以及产品稳定性差、不够智能等诸多痛点，就是中国企业的绝佳市场机会。
值得注意的是，目前已有多家产业链上下游厂商表达出与珈昱的合作意愿。李宗翰表示，从解决方案优化及系统适配性考量，会携手更多优秀的伙伴形成“微逆拓展者联盟”，共同赢得欧洲以及其它海外新兴光储市场大风口。
欧洲光储离不开中国
地域的气候变化，加上深化的俄乌战争等多重因素影响，欧洲能源危机有进一步恶化迹象，最直接的表现就是天然气价格已经翻倍，电价开始又一轮的飙升。
不断承压的欧洲，对中国储能需求的迫切性，已经不亚于三年前。种种信息显示，欧洲的光储机会已经再次点燃。
“2024欧洲光伏+储能总装机量预计增长30-35%。其中阳台储能系统占总户储装机量的8%-10%，而且德国也已出台相关补贴。到2025年，阳台光伏系统在户用光伏系统市场的占比将一步提升，有望达到10%-15%。”
珈昱数字能源通过实地调研获得的一组组行业数据，对于不少质疑欧洲光储市场信心的中国企业来说，可算是吃了一颗定心丸。
针对终端用户不断升级的需求及应用痛点，珈昱数字能源自研推出的新一代800W微储，以可与光伏组件直连、即插即用、轻松并网发电，无需专业安装人员进行安装运维的诸多优点，正在像普及的“家用电器”一样，走进欧洲千家万户。
李宗翰强调，800W微逆完美适配了安装空间有限、拥有多种异型屋顶的欧洲房屋，采用集成化设计，智能化监控，配备了云平台，可以做到及时的对能源进行调控，监视运营、运作的情况。通过集成化设计，可以降低成本，对于用户和中小企业，使用更加便捷。
更为重要的是，在产品研发、生产制造、宣传推广、销售渠道、调试安装、售后服务、政策调研等所有关键运营环节，珈昱数字能源已经完全实行了本土化，可以说是目前行业里扎根欧洲最深的专业光储供应商之一。
潮电智库获悉，珈昱数字能源已经在国内的广东、湖南，以及德国、洛杉矶等欧美重地设立了自有现代化的微逆智造工厂，全球化的战略布局非常清晰。
珈昱数能护航战略合作伙伴
通过本次峰会，珈昱数字能源加强了与产业链上下游合作伙伴的深度交流与合作，进一步巩固了行业内的战略关系。
特别是针对欧洲户用市场需求，珈昱数字能源自主研发推出的“1200w一体机+光伏组件”产品解决方案，成为全场最耀眼的明星。
该产品尺寸为505mm*105mm*690mm，防尘和防水两个方面达到IP65等级，非常适合欧洲家庭与公寓阳台光伏应用场景；总容量2.56KWH，额定功率1200W，采用双路独立的MPPT通道，可根据不同的实用场景进行并联或者串联，同时实现两路最大功率点跟踪。
阳台光伏系统通常由一到两块光伏组件和一个微型逆变器组成。太阳能组件产生直流电，再通过逆变器转换成交流电，逆变器将系统插在插座上，接入家庭电路。
目前欧盟成员国对阳台光伏系统已有雄心勃勃的愿景，其中德国计划到2030年实现可再生能源占总发电量的80%，包括到2030年安装215GWH的太阳能光伏发电容量。
简单易用的插入式设备形态，在颠覆过往笨重低效能源方式的同时，也考验着光储产业链的专业创新能力。
“我们配备了上百台先进的测试设备，保证以一流的原材料和元器件确保产品质量和出货品质。”李宗翰强调，虽然目前某些厂商试图以低配低价的竞争手段抢占欧洲微逆市场，但这种短视行为不仅不利于长期运营，甚至会对中国企业的整体品牌形象带来极大伤害。
此外，珈昱数字能源引进了高度自动化的生产车间、生产线，覆盖全智能生产系统的过程，每年电力电子产品的生产总量高达30GW。
依托自身强大的研发、生产、测试和管理系统，珈昱数字能源在产品安全性能、生产交付，以及专业售后服务能力均处于行业领先水平，现场多家意图顺势出海的企业向其抛出了合作橄榄枝。
潮电智库认为，无论是产品应用特性还是国际经济形势，欧洲微逆乃至整个微储/户储赛道未来依然坡长雪厚，但行业竞争也会更加白热化，像珈昱数字能源这样具备研发、设计、生产、渠道、售后等专业解决方案供应能力的企业，将在市场上占据非常有利的身位。
Pointing to the European micro-reversal, JiaYu digital energy professional solutions stunned the optical storage industry
As the largest demand place of global micro-reverse, the European market gathers the best players in the whole industry, which is called the touchstone of enterprise competitiveness.
On December 18th, at the “2024 Global Optical Storage Energy and Micro-Reverse & Micro-Storage Full Scene Application Summit” hosted by Chaodian Think Tank, Li Zonghan from JiaYu Digital Energy shared the leading micro-reverse overall solution, which won a high degree of affirmation from more than 300 industry chain elites at the scene.
As the title partner of this event, JiaYu Digital Energy focuses on the research, development, manufacturing and sales of module-level power electronics (MLPE) products such as microinverters, power optimizers and micro photovoltaic storage units, and is committed to providing efficient household clean energy solutions and promoting the global energy transition. Its innovative MLPE systems are well known in the industry for their safety, stability and high efficiency.
Mr. Li Zonghan, Vice President of Marketing of JiaYu, who has lived and worked in Europe and the United States for a long time, has enough power of speech in the European photovoltaic storage market. He analyzes that “the local demand for household storage segments such as balcony storage and plug-and-play residential PV is very active, coupled with the fact that different countries in the European Union are driven by positive energy policies, the growth outlook is conservatively estimated to be very optimistic at least until 2030.”
In his view, the many pain points such as financial constraints, large fluctuations in electricity prices, limited space on heterogeneous roofs, installation difficulties, lack of after-sales service, high labor costs, and poor product stability and insufficient intelligence that are prevalent in Europe's micro-reverse at present are excellent market opportunities for Chinese companies.
It is worth noting that a number of upstream and downstream industrial chain manufacturers have already expressed their willingness to cooperate with JiaYu. Li Zonghan said that from the consideration of solution optimization and system adaptability, he will join hands with more excellent partners to form the “Micro Reverse Expanders Alliance”, and jointly win the wind mouth in Europe and other overseas emerging optical storage markets.
European optical storage can not be separated from China
Geographical climate change, coupled with the deepening of the Russian-Ukrainian war and other multiple factors, the European energy crisis has further signs of deterioration, the most direct manifestation is the price of natural gas has doubled, the price of electricity began another round of soaring.
Continuously under pressure in Europe, China's energy storage demand urgency, has been no less than three years ago. All kinds of information shows that the European photovoltaic storage opportunities have been rekindled.
“2024 European PV + storage total installed capacity is expected to grow 30-35%. Among them, the balcony storage system accounts for 8%-10% of the total household storage installed capacity, and Germany has also introduced relevant subsidies. By 2025, the share of balcony PV systems in the household PV system market will be increased by one step, and is expected to reach 10-15%.”
A set of industry data obtained by JiaYu Digital Energy through field research can be regarded as a piece of mind for many Chinese enterprises that question the confidence of the European photovoltaic storage market.
In response to the escalating demands and application pain points of end users, JiaYu Digital Energy has launched a new generation of 800W micro-storage, which can be directly connected to PV modules, plug-and-play, and easily connected to the grid without the need for professional installers to install, operate, and maintain a number of advantages, and is being popularized like a “household appliance” into thousands of homes in Europe.Li Zonghan emphasized that the 800W Micro Reverse is perfectly adapted to European houses with limited installation space and a variety of shaped roofs, adopting an integrated design and intelligent monitoring, equipped with a cloud platform, which can do timely regulation of energy and monitor the operation and functioning. Through the integrated design, the cost can be reduced, and for users and SMEs, it is more convenient to use.
More importantly, JiaYu Digital Energy has completely localized all the key operational links such as product development, manufacturing, publicity and promotion, sales channels, commissioning and installation, after-sales service, policy research, etc. It can be said that it is one of the most deeply rooted professional optical storage suppliers in Europe in the industry at present.
Chao Dianji has learned that JiaYu Digital Energy has set up its own modern micro-reverse smart manufacturing factories in Guangdong and Hunan, as well as in Germany, Los Angeles, and other important places in Europe and the United States, with a very clear strategic layout for globalization.
JiaYu Digital Energy Escorts Strategic Partners
Through this summit, JiaYu Digital Energy strengthened in-depth exchanges and cooperation with upstream and downstream partners in the industrial chain, and further consolidated strategic relationships in the industry.
In particular, in response to the demand of the European household market, JiaYu Digital Energy independently researched and developed the “1200w All-in-One + PV Module” product solution, which became the brightest star in the room.
With a size of 505mm*105mm*690mm, the product is IP65 rated in terms of dustproof and waterproof, which is very suitable for PV application scenarios on balconies of European households and apartments. The product has a total capacity of 2.56KWH and a rated power of 1200W, and adopts dual independent MPPT channels, which can be connected in parallel or in series according to different scenarios, and also realizes two maximum power point tracking (MPPT) channels. At the same time to achieve two-way maximum power point tracking.
Balcony PV systems typically consist of one or two PV modules and a microinverter. The solar modules generate DC power, which is then converted to AC power by the inverter, which plugs the system into a socket and into the household circuit.
Currently EU member states have ambitious visions for balcony PV systems, with Germany planning to achieve 80% of total electricity generation from renewable sources by 2030, including the installation of 215GWH of solar PV capacity by 2030.
The simple and easy-to-use plug-in device form, while subverting the past bulky and inefficient energy methods, also tests the professional innovation ability of the optical storage industry chain.
“We are equipped with hundreds of advanced testing equipment to ensure product quality and shipment quality with first-class raw materials and components.” Li Zonghan emphasized that although certain manufacturers are currently trying to seize the European micro-reverse market with the competitive means of low configuration and low price, such short-sighted behavior is not only detrimental to long-term operation, but will even bring great harm to the overall brand image of Chinese enterprises.
In addition, JiaYu Digital Energy has introduced highly automated production workshops and production lines, covering the process of fully intelligent production system, and the total annual production of power electronic products is up to 30GW.
Relying on its own powerful R&D, production, testing and management systems, JiaYu Digital Energy is at the leading level in the industry in terms of product safety performance, production and delivery, as well as professional after-sales service capabilities, and a number of enterprises intending to follow the trend of going to sea on the scene threw out the olive branch of cooperation to it.
Chao Dianji believes that, whether it is the product application characteristics or the international economic situation, the European micro inverse and even the entire micro storage/household storage track in the future is still long and snowy, but the competition in the industry will also be more white-hot, such as JiaYu digital energy with R & D, design, production, channels, after-sales service and other professional solutions to supply the ability of the enterprise, will be in the market to occupy a very advantageous position.
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