“如果全世界都指责你，我就带你去吃‘刘文祥’”……一句魔性台词，让这个麻辣烫品牌在2026年初的初春迎来了现象级的爆红。
3月14日，“刘文祥鸭肉当猪肉牛肉卖”的相关话题却冲上热搜。有媒体调查后发现，多家刘文祥门店存在食材以次充好、标注混乱等问题。
A popular Chinese restaurant chain is facing backlash after an investigation found that several outlets had been passing off duck meat as pork and beef in their dishes.
On March 14, the topic "Liu Wenxiang selling duck meat as pork and beef" trended on social media, drawing widespread public attention.
据《第一帮帮团》消息，厦门一家刘文祥门店的肥牛卷，在外卖平台标注为肥牛/牛肉，店员也宣称是牛肉，实则产品包装袋显示为鸭肉。
漳州一家门店同样存在违规情况。店员向顾客介绍黑椒肉柳、闽南肉羹、蚝油肉片为猪肉，肥牛卷为牛肉，但记者核对后厨配料表后发现，这些食材的主要原料均为鸭肉。
According to media reports, a Liu Wenxiang Malatang branch in Zhangzhou, Fujian province was found to have serious labeling violations. Staff told customers that items such as black pepper "pork strips", Minnan-style "pork" soup and oyster sauce "pork" slices were made from pork, while "beef" rolls were labeled as beef. However, reporters inspecting the kitchen's ingredient list discovered that the main ingredient in all of these dishes was duck meat.
部分门店被记者指出问题后，店员口头答应会如实告知消费者，转头却继续误导新到店的顾客，整改仅停留在表面。面对质疑，有店员竟辩解称：“牛肉都三四十一斤，我们才卖二十一斤，你觉得有可能是纯的牛肉吗？”
除了食材以次充好，刘文祥麻辣烫的食材标注也极不规范：喷火牛扒、麻辣肉片等食材，在线上平台标注为牛肉、猪肉，可线下门店店员却坦言，其实都是鸭肉。该门店外卖月销均达数千单。
The mislabeling extended to online orders as well. Food delivery platforms listed items such as "beef steak" and "spicy pork slices" as beef and pork, but store employees later admitted they were actually made from duck. The outlet was reported to handle thousands of takeout orders each month.
更离谱的是，同一款蚝油肉片，在不同外卖平台竟分别标注为鸡肉、鸭肉，连鸡鸭品类都含糊不清。
而面对食材标注错误，门店却以各类借口推脱，回避自身问题：“没时间改”“平台运营搞错”“总部统一用图失误”。
报道称，作为全国超2800家加盟店的连锁品牌，刘文祥在网红热度下快速扩张，却忽视了品控管理。自主采购让食材质量难以统一把控，总部对门店的标注规范、经营行为缺乏有效监管，最终导致乱象丛生。
Liu Wenxiang, a franchise chain with more than 2,800 outlets nationwide, has expanded rapidly in recent years amid growing online popularity. However, the case has raised concerns about quality control, as individual franchise stores source ingredients independently.
另外，@乌鲁木齐高新区市场监管 3月14日发布的“突击检查刘文祥”的视频显示，店面现场环境堪忧，引发网友大量转发。
此前有媒体报道称，近日，有刘文祥门店由于订单量激增，玉米粉、土豆粉、麻辣拌已因供货不足而售罄，具体补货时间尚不明确。而刘文祥仅规定底料和几款特色面条需指定采购，其余食材由加盟商自行采买。
同时，刘文祥麻辣烫的食品安全问题在社交媒体上屡见不鲜。在黑猫投诉平台以“刘文祥”为关键词进行搜索，共有859条投诉。
3月14日晚，福建多地市场监管部门展开行动，突击检查刘文祥门店。目前，部分涉事门店已被要求立即进行整改。
On the evening of March 14, market supervision authorities in several cities across Fujian province launched surprise inspections of Liu Wenxiang outlets, with some stores ordered to make immediate corrections.
市场监管部门表示，将对以假冒真、虚假宣传的行为依法从严查处，并对辖区内所有连锁门店进行拉网式排查。
来源：中国青年报综合《第一帮帮团》、海报新闻、乌鲁木齐高新区市场监管、网友评论
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